wisn.com
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Wisn.com: The Silent Giant of Milwaukee
How a local TV station dominates with 2.6M monthly visits and 61% direct traffic
In the crowded digital news landscape, wisn.com operates with the quiet confidence of a market leader. With 2.6 million monthly visits and a 97.7% US traffic share, this isn't just a website—it's a regional media monopoly in digital form.
"When 61% of your traffic comes directly, you're not building a website—you're building a daily habit."
The Milwaukee Anchor
Wisn.com serves as the digital heartbeat of Milwaukee, capturing 97.7% of its traffic from the US. The site's strength lies in hyper-local relevance: 'milwaukee' alone drives 333,120 monthly searches, and 'wisn 12 news' commands 8,380. This isn't accidental—it's a masterclass in regional dominance where the brand has become synonymous with local news.
The Direct Traffic Secret
While most news sites chase algorithmic favor, wisn.com has built an empire on direct access. With 61% direct traffic, they've achieved what most digital publishers dream of: an audience that doesn't need Google to find them. This suggests a powerful brand trust and a loyal, habitual audience that types 'wisn.com' directly into their browser—a metric that speaks to deep community integration.
- Hyper-local SEO dominance: 'wisn 12' and 'wisn news' capture 14,000+ monthly searches combined
- Massive backlink profile: 447,617 backlinks indicate strong domain authority
- Lean operation: 104 employees generating $21.3M in revenue (~$205K per employee)
- Minimal tech stack: Only HSTS detected suggests a streamlined, legacy-focused approach
The 'Site Not Available' page title is a fascinating anomaly—likely a temporary glitch that belies the site's actual performance. With 447,617 backlinks and a top 30K global rank, wisn.com demonstrates that in local news, depth of community trust beats breadth of technical sophistication. The site's minimal tech stack (only HSTS detected) suggests a focus on core functionality over flashy features—a strategic choice that prioritizes reliability and speed over innovation.
Local News, National Lessons
Wisn.com proves that in the digital age, being indispensable to one community beats being optional to many. Their 61% direct traffic rate is a blueprint for building audience loyalty that algorithms can't touch.
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About wisn.com
Company Overview
Technology Stack
wisn.com uses 1 technologies across their website including HSTS.
Security
HSTS
Traffic & Audience
wisn.com receives approximately 2.6M monthly visitors and ranks #27,848 globally. The website has a bounce rate of 59% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 1:35 on the site.
The majority of wisn.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about wisn.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit wisn.com directly at https://wisn.com.