withinreachwa.org
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WithinReach: The Silent Giant of Washington Health
How a nonprofit with $30M revenue and 93 employees operates under the radar
In a digital landscape dominated by venture-backed health tech startups, WithinReach operates as a $30M powerhouse with a mission that's fundamentally offline: making critical health connections for Washington families. They're not chasing app downloads or viral growth—they're building infrastructure.
"Their website traffic tells the real story: 58% direct visits means they're not being discovered—they're being sought out."
The Trust Paradox
With only 4,329 monthly visits and a global rank of #4.4M, WithinReach appears invisible online. But this is misleading. Their top keyword 'sawubona' (a Zulu greeting meaning 'I see you') reveals a deeper mission: they're not optimizing for search engines, they're building human connections. The 58% direct traffic share proves their community knows exactly where to find them when they need help.
The Infrastructure Play
While most health nonprofits chase grant money for programs, WithinReach has built an operational backbone. Their tech stack—jQuery, Bootstrap, Matomo, reCAPTCHA—shows pragmatic, cost-effective choices. They're not building custom platforms; they're using proven tools to deliver services. This isn't a tech-first organization; it's a service-first organization that happens to need a website.
The leadership team composition is telling: an Interim CEO (Sharon Silver), a Director of Organizational Transformation (Brian Jackson), and a Director of Data Systems and Evaluation (Sarah Salomon). This isn't a startup scaling fast—it's an established organization optimizing for impact. The presence of a data systems director for an organization with 4K monthly visits suggests they're measuring what matters offline, not online.
- Revenue of $30M with 93 employees = ~$322k revenue per employee (high efficiency for nonprofit)
- 58% direct traffic indicates strong brand recognition in their community
- Top keywords reveal health equity focus (WIC, Washington Apple Care)
- Tech stack prioritizes stability over innovation (jQuery, Bootstrap)
The Anti-Startup
WithinReach proves that in health services, trust and infrastructure beat growth hacking every time.
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5 keywordsHow is Withinreachwa's SEO?
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Meta Tags
WithinReach WA • All families deserve to be healthy
We make the connections Washington families need to be healthy.
WithinReach WA
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About withinreachwa.org
We make the connections Washington families need to be healthy.
Company Overview
withinreachwa.org Social Media
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Technology Stack
withinreachwa.org uses 12 technologies across their website including Google Fonts, reCAPTCHA, PHP, and more.
Fonts
Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Analytics & Marketing
Matomo, Google Analytics
Web Standards
Twitter Cards
Traffic & Audience
withinreachwa.org receives approximately 4.3K monthly visitors and ranks #4,491,868 globally. The website has a bounce rate of 78% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:17 on the site.
The majority of withinreachwa.org's traffic comes from .
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