wiziq.com
wiziq.com
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WizIQ: The EdTech Platform That Scaled Too Quietly
A $24M revenue ghost in the edtech machine
While everyone chases the next Zoom for education, WizIQ has quietly built a $24.1M revenue engine serving 400,000+ instructors. This isn't a startup—it's a scale-up that never needed the spotlight.
"WizIQ didn't win by being first or flashiest—they won by being the infrastructure layer for education that actually works."
The Instructor-First Moat
WizIQ's secret sauce isn't technology—it's a business model. They empower individual instructors to monetize expertise without building their own tech stack. At $24M revenue with 160 employees, they're running at $150K revenue per employee—healthy for edtech. While competitors chase enterprise contracts, WizIQ democratized virtual classrooms for the long tail of educators.
The Silent Scale
Founded in 2007, WizIQ predates the pandemic edtech gold rush by over a decade. They built when building was hard—real-time video, payment processing, LMS features—before WebRTC was mature. That decade of infrastructure work created a moat that post-2020 clones couldn't replicate overnight. Revenue scale suggests they're not just surviving; they're compounding.
What's fascinating is the absence of noise. No unicorn valuation, no massive funding rounds, no Super Bowl ads. Just a disciplined SaaS business in a vertical that's notoriously hard to monetize. While Udemy and Coursera burn cash on content creation, WizIQ lets instructors bring their own—platform risk is zero.
- Infrastructure play: They own the classroom, not the content
- Capital efficiency: 160 people generating $24M vs. 1,000+ at comparable edtechs
- Market timing: Built during the lean years, scaled during the boom years
The Unsexy Winner
In a market obsessed with content and community, WizIQ bet on infrastructure—and got rich quietly.
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