wmur.com
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The New Hampshire News Monopoly
How a local TV station dominates digital news in one state
In an era where local journalism is dying, wmur.com is a fascinating anomaly—a single local TV station commanding nearly 4 million monthly visits from a state of just 1.4 million people. This isn't just a website; it's a digital fortress built on decades of trust and strategic dominance.
"WMUR doesn't compete for attention in New Hampshire—it owns it."
The Trust Advantage
With 64% of traffic coming directly to the site, wmur.com has achieved what most publishers dream of: a loyal audience that doesn't need Google. This is the hallmark of a brand that has become synonymous with local news. In New Hampshire, 'checking WMUR' is as routine as checking the weather. This direct traffic represents the deepest form of audience loyalty—users type the URL directly rather than searching or clicking social links.
The SEO Paradox
Despite massive traffic, organic search only accounts for 26% of visits. This reveals a counterintuitive strength: WMUR's dominance isn't dependent on algorithmic luck. While competitors fight for search rankings, WMUR's brand recognition creates a moat. The data shows 'wmur' and 'wmur weather' as top keywords—people aren't searching for news; they're searching for WMUR specifically. This is brand equity at its most powerful.
The backlink profile of 556,253 links is staggering for a regional outlet. This isn't just SEO—it's digital authority. Local businesses, government agencies, and national news organizations all link to WMUR as the definitive source for New Hampshire news. This creates a virtuous cycle: more links lead to better rankings, which reinforce the brand's position as the primary news source.
- Dominant direct traffic (64%) signals exceptional brand loyalty
- Backlink count (556K) rivals national publications
- Regional monopoly confirmed by 97.8% US traffic concentration
- Weather content drives significant search volume
The Local News Blueprint
WMUR proves that in the digital age, trust and tradition can still win—when you own your market.
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About wmur.com
Company Overview
Technology Stack
wmur.com uses 1 technologies across their website including HSTS.
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Traffic & Audience
wmur.com receives approximately 3.9M monthly visitors and ranks #18,481 globally. The website has a bounce rate of 49% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 2:27 on the site.
The majority of wmur.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about wmur.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit wmur.com directly at https://wmur.com.