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Womaness: The $4.4M Menopause Empire
How two founders built a DTC brand tackling the $600B 'silver economy' with zero VC funding
While Silicon Valley chases Gen Z trends, Womaness quietly built a $4.4M revenue machine solving a problem 50% of the population faces but tech ignores: menopause. This isn't wellness fluff—it's a clinical, doctor-tested empire targeting the $600B 'silver economy' with surgical precision.
"They turned menopause from a whispered shame into a $4.4M business model."
The Founder Playbook
Sally Mueller (CEO) and Michelle Jacobs (COO) didn't need VC money. They bootstrapped Womaness with a clear thesis: treat menopause as a medical condition, not a lifestyle phase. Their 25-person team operates like a precision strike force—lean, focused, and profitable. No burn, no hype, just revenue.
The SEO Goldmine
Womaness owns the menopause conversation. Their top keyword—'womaness'—captures 2,000 monthly searches. But here's the genius: they target long-tail medical queries like 'perimenopause hormone balance supplements' (190 monthly searches) and 'do I need to use vitamin C every day on my skin' (240 searches). They're not just selling products; they're capturing intent at every stage of the customer journey.
Their tech stack reveals their priorities: Tailwind CSS for speed, jQuery for reliability, and a PWA for mobile commerce. They're not chasing bleeding-edge tech—they're optimizing for conversion. The 49% direct traffic rate is the real story: these customers aren't discovering Womaness through ads. They're returning, searching, and buying because the product works.
- Clinical credibility: Doctor-tested formulations, not influencer hype
- Multi-category dominance: Supplements, sexual wellness, skincare—all under one brand
- Community-driven growth: 25K monthly visitors with 30% organic search (no ad dependency)
- Profitability focus: Bootstrapped to $4.4M with a 25-person team
The Unsexy Billion-Dollar Play
Womaness proves that in a world obsessed with youth, the real money is in aging well. They're not building a brand—they're building a category.
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Womaness | Wellness, Skin & Body Care | The Art of Aging Well
Womaness offers expert formulated products to meet the needs of your changing body with clinically and doctor tested Supplements, Sexual Wellness and Skincare products, Womaness empowers women to feel and look great as they age through hot flashes, changing skin, vaginal dryness, sleepless nights and more. LEARN MORE
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About womaness.com
Womaness offers expert formulated products to meet the needs of your changing body with clinically and doctor tested Supplements, Sexual Wellness and Skincare products, Womaness empowers women to feel and look great as they age through hot flashes, changing skin, vaginal dryness, sleepless nights and more. LEARN MORE
Company Overview
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Technology Stack
womaness.com uses 38 technologies across their website including Wistia, Font Awesome, Adobe Fonts, hCaptcha, HSTS, and more.
Video
Wistia
Fonts
Font Awesome, Adobe Fonts, Google Fonts
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hCaptcha, HSTS, reCAPTCHA
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Sentry
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cdnjs
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AWS CloudFront, Cloudflare
Traffic & Audience
womaness.com receives approximately 25.5K monthly visitors and ranks #1,147,312 globally. The website has a bounce rate of 49% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 1:17 on the site.
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