womensmemorial.org
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Military Women's Memorial: A Digital Tribute to Service
How a $15M nonprofit is archiving the stories of America's servicewomen
In a digital landscape saturated with fleeting content, the Military Women's Memorial stands as a permanent, interactive archive of service. It's not just a monument; it's a living database built to preserve the legacy of every woman who has served in the U.S. military.
"This isn't just a museum website—it's an active data repository with a 47% direct traffic share, indicating a highly engaged, intentional audience."
The Audience: Intentional & Engaged
With 4,533 monthly visits and a global rank of #3.4M, the site operates in a niche but vital vertical. The traffic split is telling: 47% direct and 29% organic. This isn't passive browsing; this is a destination for veterans, families, and researchers seeking specific records. The 'guerrera' keyword (1,590 monthly searches) suggests a growing interest in the intersection of identity and service.
The Tech Stack: Modern & Scalable
The site runs on a surprisingly modern stack for a legacy-focused institution. With jQuery, Bootstrap, and Swiper, the UI is responsive. However, the reliance on older frameworks like jQuery (instead of modern React/Vue) suggests a 'stable over bleeding edge' philosophy. They prioritize reliability for their 117 employees and the families accessing archives, rather than chasing tech trends.
The revenue model is non-commercial (non-profit), yet the operational scale mimics a mid-sized tech company. With 117 employees managing a world-class collection, the backend must be robust. The presence of Google Analytics and Lazy Loading indicates a focus on performance optimization for users accessing the archive globally.
- Niche Authority: Dominates specific long-tail queries like '28 years of the militarywomen's memorial' (160 volume).
- Operational Scale: 117 employees managing a $15M budget implies high efficiency in curation and operations.
- Social Footprint: Active across 5 major platforms (Twitter, YouTube, Facebook, LinkedIn, Instagram), ensuring multi-generational reach.
The Silent Giant of EdTech
While traffic numbers seem modest, the Military Women's Memorial represents a high-impact, low-churn digital asset. It is a blueprint for how non-profits can leverage technology to preserve history without compromising on mission.
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The Military Women's Memorial is a one-of-a kind tribute to America's Servicewomen, past and present. The Memorial features an education center, interactive exhibits, and a world-class collection of military women's stories.
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About womensmemorial.org
The Military Women's Memorial is a one-of-a kind tribute to America's Servicewomen, past and present. The Memorial features an education center, interactive exhibits, and a world-class collection of military women's stories.
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Technology Stack
womensmemorial.org uses 21 technologies across their website including YouTube Embed, Google Fonts, HSTS, and more.
Video
YouTube Embed
Fonts
Google Fonts
Security
HSTS
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PHP
CMS
WordPress
CDN
cdnjs, jsDelivr
Traffic & Audience
womensmemorial.org receives approximately 4.5K monthly visitors and ranks #3,438,540 globally. The website has a bounce rate of 46% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 0:51 on the site.
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