9:41
woodpeck.com
Screenshot of woodpeck.com
woodpeck.com favicon

woodpeck.com

17 technologies
VerifiedGrowingVisit292.5K/mo$25M9817 Tech
Deep Dive

The $24M Woodworking Powerhouse You've Never Heard Of

How a 98-person toolmaker captures 50% direct traffic and dominates a niche.

In a world obsessed with SaaS scale-ups, Woodpeck.com quietly commands a $24.6M empire selling precision metal to woodworkers. They don't just sell tools; they sell the feeling of perfect precision, and it's working.

$24.6M
Annual Revenue
49%
Direct Traffic
98
Employees
292K
Monthly Visits

"Direct traffic is the ultimate loyalty metric. Nearly half their visitors bypass Google entirely—that's brand cult status."

The Anti-Amazon Strategy

While Amazon floods the market with cheap imports, Woodpeckers positions itself as the 'Made in USA' premium alternative. Their revenue per employee is a staggering $251,000—far exceeding typical hardware retail margins. They aren't competing on price; they're competing on engineering and pride.

The Cult of the Router Table

Woodpeckers doesn't just sell tools; they sell community. With a presence on TikTok, YouTube, and Instagram, they've turned complex woodworking into shareable content. Their 36,973 backlinks aren't just SEO—they're a testament to a passionate user base that evangelizes their aluminum extrusions and layout tools.

The data reveals a sophisticated digital operation. Despite being a hardware company, their tech stack (Tailwind, Cloudflare, Google Analytics) is modern. However, the 3.2/5 Trustpilot rating (with only 1 review) suggests a gap in public review solicitation—a potential vulnerability if they ever face a reputation crisis.

  • Niche Dominance: They own the 'precision layout' and 'router accessories' conversation.
  • High-Value Audience: Woodworking is an expensive hobby; their customers have high disposable income.
  • Direct-to-Consumer Focus: 49% direct traffic implies a strong email list and repeat customer base.
No public funding (bootstrapped or private equity owned)
High revenue density ($251k/employee)
Limited review footprint (Trustpilot)
Massive direct traffic (brand loyalty)
Undefined geographic traffic data
Omnichannel social presence (TikTok to YouTube)

The Unsung Giant of the Workshop

Woodpeck.com proves that deep vertical expertise beats broad horizontal scale every time.

What tech stack does Woodpeck use?

25 detected
Search1
Security1
Cloud & Hosting1
Privacy & Consent1
E-commerce & Payments1
Performance1
UI Libraries1
JavaScript Libraries2
Tracking & Analytics8
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
G
Google APIs
G
Google Tag Manager
G
Google Ads
G
Google Static
G
Google AdSense

How much traffic does Woodpeck get?

Traffic & Engagement

190.7K
Monthly Visits
-27.0%
3.3
Pages/Visit
6:01
Avg. Duration
62%
Bounce Rate
Monthly Traffic Trend-32%
281.2K
Oct 2025
Oct
261.1K
Nov 2025
Nov
190.7K
Dec 2025
Dec

Rankings

#189,238
Global Rank
#56,722
United States Rank
Retail
Category

Backlinks & Authority

37.0K
Backlinks
4.6K
Ref. Domains
39
Authority Score
Low
Penalty Risk
Backlinks Trend+29%
28.6K
Jul 2025
Jul
25.0K
Aug 2025
Aug
22.5K
Sep 2025
Sep
21.5K
Oct 2025
Oct
38.2K
Nov 2025
Nov
37.0K
Dec 2025
Dec

Search Traffic

Organic
109.9K
Paid
3.1K

Top Organic Keywords

#2woodpecker
74,000 vol10.2%
#1woodpecker tools
12,100 vol10.1%
#1woodpeckers tools
6,600 vol5.5%
#1woodpeckers
22,200 vol3.1%
#2t square
27,100 vol2.3%

Where is Woodpeck's audience located?

🇺🇸United States74.8%
🇬🇧United Kingdom5.8%
🇳🇱Netherlands4.7%
🇸🇬Singapore2.5%
🇮🇳India1.9%

Device Distribution

Desktop57.4%
Mobile42.6%

What keywords does Woodpeck rank for?

5 keywords
1woodpecker tools5.4K vol$0.57
2woodpeckers7.9K vol$1.04
3woodpeckers tools2.2K vol$0.57
4woodpecker52.2K vol$0.84
5woodpeckers woodworking160 vol$0.66

How is Woodpeck's SEO?

Meta Tags

title56 chars

Woodworking Tools Designed and Made in USA | Woodpeckers

description150 chars

Premium woodworking tools, router bits, clamping, layout, drilling, sawing, measuring and turning tools to make your workshop more productive and fun.

languageEN

H1 Tags

h1Woodworking Tools and Accessories, Exotic Lumber, Woodturning Tools and More

Schema Types

WebSiteWebPage

Who works at Woodpeck?

Loading leads...

What do customers think of Woodpeck?

Woodpeckers

Woodpeckers

3.2
1 reviews

Categories

Woodworker#undefinedLumber Store#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (1)

Filter by rating:
Ciqu Films
7/18/2025
🇦🇺 Australia3 reviewsOrganicUnverified
Experience date: 7/11/2025
EXTREMELY DISAPPOINTING CUSTOMER SERVICE EXPERIENCE

EXTREMELY DISAPPOINTING CUSTOMER SERVICE EXPERIENCE I placed my first direct order with Woodpeckers end of June. The retail contract I entered into with the company was for their 48” Clamp Guide, Rails & Router Base spread across two orders (essentially paying for shipping twice) as I wanted to ensure one of the items would meet their promised shipping date of 3-5 days later. 20 days after placing my order and numerous emails chasing them for updates later, I was finally bullied into cancelling my orders. Jordan, their Customer Service Representative had moved my items to other orders extending their assigned shipping dates to 5 weeks later without asking… and finally when confronted with the query as to why the in-stock 48” Clamp (which was promised to be shipped “right away,” 11 days earlier) had not yet been sent, I was asked to pay an additional $108 as I had not paid enough. Jordan was apologetic throughout, stating that his supervisor nor himself had the power to help me or compensate me for the multiple issues with my order. Yet when I tried escalating my concerns to the Managers/Executives, they ignored me and did not reply to my email. This complete and utter lack of customer service is quite frankly upsetting, as a company which prides itself on being the best and let’s be honest, the most expensive should be held to better standards. Alternatives? Don’t worry, there’s lots! Prior to my direct order with the company, I ordered a 48” Woodpeckers Fence from Sautershop.de where they too had an issue with shipping costs, however in their case they covered the extra shipping costs themselves and now have a very loyal customer out of me who has spent thousands since. I have also ordered a truck load of Chinese manufactured Woodpeckers tools from all over… they are not hard to find and unequivocally meet the exacting tolerances I thought I could expect from Woodpeckers LLC. This is a really saddening experience as I commented on how “excited I am to place my first order with Woodpeckers and look forward to many more!” in the comments section. I was genuinely excited to become a loyal return customer. I tried through multiple emails & order issues to accept that it was just an unlucky order. However, when the representatives refuse to inform me of the countless issues without me chasing them first, nor offer up any compassionate solutions and finally when the Executives & Managers don’t have the decency to reply when I escalate my concerns to them directly… my only choice left is to provide this feedback: I DO NOT RECOMMEND DEALING WITH NOR PURCHASING FROM WOODPECKERS DIRECTLY IN ANY CAPACITY, PARTICULARLY IF YOU ARE LOCATED OUTSIDE OF THE USA. IF THE EXECUTIVES DO DECIDE TO RESPOND TO MY EMAIL STATING CONCERNS, I WILL PROVIDE AN UPDATE… BUT IT DOESN’T LOOK PROMISING.

Frequently Asked Questions about Woodpeck

What is Woodpeck's Revenue?
Woodpeck generates approximately $25M in annual revenue. With 98 employees, that's $251,000 per employee.
What does Woodpeck do?
Premium woodworking tools, router bits, clamping, layout, drilling, sawing, measuring and turning tools to make your workshop more productive and fun.
How fast is Woodpeck growing?
Woodpeck has declined by 27.0% in the last 6 months according to traffic data. employee count has changed by 9% year over year.
How do people interact with Woodpeck?
When visiting Woodpeck, visitors view an average of 3.3 pages per visit, and spend around 6:01 on the site, and the bounce rate is 62.5%.
How do people find Woodpeck?
77.7K people (41%) visit Woodpeck directly. 109.9K (58%) find them through organic search. 3.1K (2%) come through paid advertising.
Who uses Woodpeck?
Woodpeck's top market is United States with 142.6K visitors (74.8%). United Kingdom is 2nd with 11.1K (5.8%). Netherlands is 3rd with 8.9K (4.7%).
What technologies does Woodpeck use?
Woodpeck uses 17 technologies across their website including Fonts, Search, Security. Key technologies include Google Fonts, Algolia, hCaptcha.
Who are Woodpeck's competitors?
Woodpeck's main competitors include The Step2 CompanyLLC, Salon Lofts, Cold Spot, Franklin County Board of Developmental Disabilities, Party Animal. These companies operate in similar markets and compete for the same customer base.
What do customers think of Woodpeck?
Woodpeck has a Trustpilot score of 3.2 out of 5 (3 stars) based on 1 customer reviews.

Export Data

Unlock all exports

Download CSVs, JSONs & full reports

How to contact Woodpeck?

What are Woodpeck's key pages?

Export woodpeck.com Data

Download the complete tech stack, analytics, leads, and company data for woodpeck.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About woodpeck.com

Premium woodworking tools, router bits, clamping, layout, drilling, sawing, measuring and turning tools to make your workshop more productive and fun.

Company Overview

woodpeck.com
Website
home_and_garden
Industry
#134,762
Global Rank
292.5K
Monthly Visitors
17
Technologies

Contact woodpeck.com

Technology Stack

woodpeck.com uses 17 technologies across their website including Google Fonts, Algolia, hCaptcha, and more.

Fonts

Google Fonts

Search

Algolia

Security

hCaptcha

Cloud & Hosting

Cloudflare

Privacy & Consent

Termly

Advertising

DoubleClick Floodlight, Google Ads, Facebook Pixel

Traffic & Audience

292.5K
Monthly Visits
45%
Bounce Rate
3.6
Pages/Visit
2:04
Avg. Duration

woodpeck.com receives approximately 292.5K monthly visitors and ranks #134,762 globally. The website has a bounce rate of 45% with visitors viewing an average of 3.6 pages per visit. Users spend an average of 2:04 on the site.

The majority of woodpeck.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is woodpeck.com?
Premium woodworking tools, router bits, clamping, layout, drilling, sawing, measuring and turning tools to make your workshop more productive and fun.
What technologies does woodpeck.com use?
woodpeck.com uses 17 technologies including Google Fonts, Algolia, and 11 more. View the full tech stack analysis above.
How do I contact woodpeck.com?
You can contact woodpeck.com through their contact page.
What are woodpeck.com's social media accounts?
woodpeck.com is active on tiktok, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is woodpeck.com?
woodpeck.com receives approximately 292.5K monthly visitors and ranks #134,762 globally. Traffic is growing by 10.1% month-over-month.

Related Searches

woodpeck.com pricingwoodpeck.com reviewswoodpeck.com alternativeswoodpeck.com loginwoodpeck.com careerswhat is woodpeck.comwoodpeck.com tech stackwoodpeck.com contactwoodpeck.com vs competitorswoodpeck.com featureshow to use woodpeck.comwoodpeck.com integrations

This page provides publicly available information about woodpeck.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit woodpeck.com directly at https://woodpeck.com.