woodtv.com
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The Local News Giant That's Actually Killing It
How woodtv.com dominates Michigan with 4M monthly visits and zero VC funding
While most local news sites struggle to break 100k monthly visits, woodtv.com is quietly pulling in 4 million. This isn't just a website—it's a regional media empire in disguise, built on weather, school closings, and the kind of hyper-local trust that national brands can't buy.
"They don't compete with CNN—they own the weather forecast for West Michigan."
The Traffic Fortress
The real power isn't in the 4M monthly visits—it's in the 58% direct traffic. That's nearly 2.3M people typing woodtv.com directly into their browser or using bookmarks. This isn't algorithmic luck; it's habit formation. When Michigan winters hit, people don't search for 'weather'—they go straight to Wood TV 8. The 32% organic traffic is just the icing on a very sticky cake.
The Keyword Moat
Wood TV 8 has built an unassailable local search fortress. 'Wood TV 8' alone gets 50k+ monthly searches. 'School closings' drives another 118k. They own the exact queries that matter to their audience. While national media fights for 'news' keywords, they've cornered the market on 'wood tv 8 weather' and 'wood tv 8 live.' It's hyper-local SEO at its finest.
The leadership team is pure local news DNA—Brad Kessie (News Director), Daniel Moore (Art Director), Jack Doles (Sports Director), Carly Munoz (Creative Services Director), and Charlsie Dewey (Digital Director). No Silicon Valley pedigree, no growth hackers—just seasoned journalists who understand that in local news, trust beats virality every single time.
- Built a 4M monthly visit fortress on hyper-local utility (weather, school closings, traffic)
- 58% direct traffic proves they've become a daily habit, not just a search result
- Owns the exact keywords Michigan residents search for during critical moments
- Generates $42M annually without chasing algorithmic trends or viral content
The Local News Playbook That Actually Works
While others chase clicks, woodtv.com owns the moments that matter to 4M Michiganders every month
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About woodtv.com
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Company Overview
Technology Stack
woodtv.com uses 1 technologies across their website including Google Fonts.
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Traffic & Audience
woodtv.com receives approximately 4.0M monthly visitors and ranks #19,970 globally. The website has a bounce rate of 51% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 2:27 on the site.
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This page provides publicly available information about woodtv.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit woodtv.com directly at https://woodtv.com.