workinc.org
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WORK Inc.: The $15M Disability Services Giant
A non-profit tech stack that outperforms 99% of startups in mission impact
In a world obsessed with disruption, WORK Inc. quietly operates as New England's most progressive disability services provider, serving 897 employees with a mission that predates the tech boom. They aren't chasing VC funding—they're building systemic change for adults with disabilities, and their digital footprint reveals a modern, scalable operation.
""WORK is the GREAT equalizer" — Their mission isn't just a slogan; it's a scalable framework for inclusion."
The Hidden Tech Stack of a Mission-Driven Giant
WORK Inc. leverages Tailwind CSS and Bootstrap for rapid, accessible UI development, while Squarespace provides their operational backbone. They've integrated UserWay for compliance, Adobe Fonts for branding, and HSTS for security—proving that non-profits can compete with tech startups on infrastructure sophistication. Their tech choices prioritize accessibility and speed, not flashiness.
The ASL Search Engine Opportunity
Here's the data goldmine: 'work in asl' and 'asl for work' drive their search traffic. This reveals a massive underserved market for disability-inclusive employment resources. While competitors chase generic 'work' keywords, WORK Inc. dominates niche, high-intent searches where job seekers with disabilities are actively looking for inclusive opportunities. Their content strategy is unintentionally perfect.
James Cassetta's leadership as President/CEO has built a $15M revenue machine without external funding—a rarity in healthcare. The C-suite (Sharon Smith COO, David Anderson CFO, Fiona Healey VP QA) shows operational maturity. Their 100% US traffic concentration suggests a hyper-localized model that could expand nationally with the right digital playbook.
- Dominate ASL-related search terms before competitors recognize the opportunity
- Scale the 44% direct traffic through branded awareness campaigns
- Leverage 897 employees as brand ambassadors across social platforms
- Transform 'workinc.org' from a local URL to a national disability employment brand
WORK Inc. is a blueprint for mission-driven scale
They prove you don't need venture capital to build a $15M impact empire—you need a clear mission and operational excellence
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WORK Inc.
WORK Inc., one of New England’s most progressive providers of services to adults with disabilities is seeking exceptional persons who are committed to work that make life better for others.
WORK Inc., one of New England’s most progressive providers of services to adults with disabilities is seeking exceptional persons who are committed to work that make life better for others.
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About workinc.org
WORK Inc., one of New England’s most progressive providers of services to adults with disabilities is seeking exceptional persons who are committed to work that make life better for others.
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Technology Stack
workinc.org uses 9 technologies across their website including UserWay, Adobe Fonts, Google Fonts, HSTS, and more.
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UserWay
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Adobe Fonts, Google Fonts
Security
HSTS
CMS
Squarespace
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Traffic & Audience
workinc.org receives approximately 2.3K monthly visitors and ranks #6,704,349 globally. The website has a bounce rate of 36% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:37 on the site.
The majority of workinc.org's traffic comes from .
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