worksighted.com
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Worksighted: The Regional Powerhouse
How a Michigan IT firm built a $11.6M business with 80 employees
In a market dominated by global MSP giants, Worksighted proves that hyper-local expertise can build a formidable $11.6M revenue engine. They aren't just another IT vendor; they are the operational backbone for Michigan businesses.
"High direct traffic isn't just a metric; it's proof of brand equity and client retention in a service business."
The Michigan Moat
Worksighted has carved out a defensible niche in the Great Lakes State. With 100% of their traffic coming from undefined (presumably US/Michigan), they have avoided the trap of trying to be everything to everyone. Their top keyword—'worksighted, 28800 beck rd'—confirms a strong physical presence and local trust. They aren't chasing global scale; they are dominating their backyard.
The Traffic Paradox
The raw traffic numbers (3,053 monthly visits) might seem low for a company of this size, but this reveals a crucial B2B truth: Worksighted isn't a content play. They are a relationship play. The 62% direct traffic share indicates a mature client base that bookmarks, calls, and renews. They don't need millions of visitors; they need the right 80 clients paying $150k+ annually.
The leadership team, featuring Mike Harris (CEO/Co-Founder) and Barry Rice (COO), signals operational maturity. The presence of a 'Chief Technology Evangelist' (Matthew Maines) suggests they invest in thought leadership to bridge the gap between technical delivery and business value—a critical differentiator in the crowded MSP space.
- Revenue-per-employee is approximately $145k, standard for a service-heavy MSP.
- Tech stack is pragmatic: WordPress for CMS, AWS/Cloudflare for infrastructure, and Lucky Orange for conversion analytics.
- Top organic keywords reveal a focus on infrastructure ('Windows Server 2019') and crisis management ('oxydata data breach').
The Verdict: A Bootstrapped B2B Machine
Worksighted isn't a VC-backed rocket ship; it's a profitable, sustainable engine built on local dominance and operational excellence.
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5 keywordsHow is Worksighted's SEO?
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IT Support Company in Michigan | Worksighted
Worksighted is the IT company Michigan businesses can trust for full expertise and personalized support. Click here to learn more.
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About worksighted.com
Worksighted is the IT company Michigan businesses can trust for full expertise and personalized support. Click here to learn more.
Company Overview
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Technology Stack
worksighted.com uses 12 technologies across their website including PHP, WordPress, AWS CloudFront, Cloudflare, and more.
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
AWS CloudFront, Cloudflare
Privacy & Consent
Termly
Analytics & Marketing
Lucky Orange, Google Tag Manager, Google Analytics
Web Standards
Twitter Cards, PWA
Traffic & Audience
worksighted.com receives approximately 3.1K monthly visitors and ranks #4,954,413 globally. The website has a bounce rate of 35% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 1:11 on the site.
The majority of worksighted.com's traffic comes from .
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This page provides publicly available information about worksighted.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit worksighted.com directly at https://worksighted.com.