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Worky: Mexico's HR Tech Powerhouse
How a $17M revenue startup is centralizing payroll for Latin America's SMEs
In a market flooded with fragmented HR tools, Worky isn't just another SaaS platform—it's a mission-critical command center for Mexican SMEs. With $10.1M in funding and 104 employees, they've built a unified system that treats payroll compliance not as a feature, but as the core product.
"They're not selling software—they're selling compliance peace of mind in a tax-heavy market."
The Mexican SME Pain Point
Worky targets the sweet spot: Mexican companies with 50-500 employees drowning in manual payroll processes. Their 61% direct traffic reveals a product so sticky that users bypass Google entirely—this isn't a discovery tool, it's a daily essential. The 31% organic search comes from high-intent queries like 'reglamento isr para ajuste mensual de isr sueldos' (320 monthly searches), proving they're solving real regulatory headaches.
Growth Trajectory
With 92.8% traffic from undefined sources (likely Mexico), Worky has achieved geographic dominance. Their keyword strategy is brilliantly specific: 'creador de horarios' (1,340 monthly searches) and 'worky rh' (220 searches) show they're capturing both broad scheduling needs and brand-aware buyers. The 42,658 monthly visits suggest they've moved beyond early adopters into the mainstream SME market.
The tech stack reveals their priorities: jQuery and Bootstrap for rapid development, Tailwind CSS for modern UI, and Google Analytics for data-driven iteration. This isn't a bleeding-edge stack—it's pragmatic engineering focused on reliability over flashiness. Their social presence across Twitter, LinkedIn, Facebook, YouTube, and Instagram shows a mature marketing machine targeting both decision-makers and end-users (kiosko for employees).
- Unified portal eliminates tool fragmentation—payroll, time tracking, recruitment, and reporting in one dashboard
- Kiosko feature for employees reduces friction and drives adoption across non-desk workers
- Mexican tax compliance built-in, not bolted-on (critical in a market with complex ISR regulations)
- 104 employees with Product Manager and Sales Manager roles clearly defined—showing organizational maturity
Worky is Mexico's answer to BambooHR—if BambooHR understood local compliance
They've built a moat not through technology, but through regulatory expertise and workflow integration. For founders and investors, this is a masterclass in vertical SaaS: own the mission-critical function, then expand horizontally.
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Meta Tags
Worky Software de Recursos Humanos y Nómina | Gestión integral de equipos
Un solo software de recursos humanos líder en nómina: Control de incidencias, reloj checador, reclutamiento, reportes y más. Todo en un solo portal con kiosko para colaboradores.
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About worky.mx
Un solo software de recursos humanos líder en nómina: Control de incidencias, reloj checador, reclutamiento, reportes y más. Todo en un solo portal con kiosko para colaboradores.
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Technology Stack
worky.mx uses 19 technologies across their website including Font Awesome, Contentful, Cloudflare, and more.
Fonts
Font Awesome
CMS
Contentful
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Advertising
LinkedIn Insight Tag, Facebook Pixel
Analytics & Marketing
Clarity, Hotjar, Google Tag Manager, Google Analytics
Traffic & Audience
worky.mx receives approximately 42.7K monthly visitors and ranks #601,827 globally. The website has a bounce rate of 55% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 2:06 on the site.
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