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worky.mx
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worky.mx

19 technologies
VerifiedGrowingVisit42.7K/mo$17M10419 Tech21 Leads
Deep Dive

Worky: Mexico's HR Tech Powerhouse

How a $17M revenue startup is centralizing payroll for Latin America's SMEs

In a market flooded with fragmented HR tools, Worky isn't just another SaaS platform—it's a mission-critical command center for Mexican SMEs. With $10.1M in funding and 104 employees, they've built a unified system that treats payroll compliance not as a feature, but as the core product.

$17.3M
annual revenue
104
employees
$10.1M
total funding
42.7K
monthly visitors

"They're not selling software—they're selling compliance peace of mind in a tax-heavy market."

The Mexican SME Pain Point

Worky targets the sweet spot: Mexican companies with 50-500 employees drowning in manual payroll processes. Their 61% direct traffic reveals a product so sticky that users bypass Google entirely—this isn't a discovery tool, it's a daily essential. The 31% organic search comes from high-intent queries like 'reglamento isr para ajuste mensual de isr sueldos' (320 monthly searches), proving they're solving real regulatory headaches.

Growth Trajectory

With 92.8% traffic from undefined sources (likely Mexico), Worky has achieved geographic dominance. Their keyword strategy is brilliantly specific: 'creador de horarios' (1,340 monthly searches) and 'worky rh' (220 searches) show they're capturing both broad scheduling needs and brand-aware buyers. The 42,658 monthly visits suggest they've moved beyond early adopters into the mainstream SME market.

The tech stack reveals their priorities: jQuery and Bootstrap for rapid development, Tailwind CSS for modern UI, and Google Analytics for data-driven iteration. This isn't a bleeding-edge stack—it's pragmatic engineering focused on reliability over flashiness. Their social presence across Twitter, LinkedIn, Facebook, YouTube, and Instagram shows a mature marketing machine targeting both decision-makers and end-users (kiosko for employees).

  • Unified portal eliminates tool fragmentation—payroll, time tracking, recruitment, and reporting in one dashboard
  • Kiosko feature for employees reduces friction and drives adoption across non-desk workers
  • Mexican tax compliance built-in, not bolted-on (critical in a market with complex ISR regulations)
  • 104 employees with Product Manager and Sales Manager roles clearly defined—showing organizational maturity
No public Trustpilot reviews (transparency gap)
Dominant direct traffic (61%) indicates product-market fit
Limited backlink data (SEO opportunity)
High-value organic keywords (regulatory terms with low competition)
Traffic concentration in undefined markets (likely over-reliance on Mexico)
Integrated ecosystem approach vs. point solutions

Worky is Mexico's answer to BambooHR—if BambooHR understood local compliance

They've built a moat not through technology, but through regulatory expertise and workflow integration. For founders and investors, this is a masterclass in vertical SaaS: own the mission-critical function, then expand horizontally.

What tech stack does Worky use?

43 detected
Cloud & Hosting1
Marketing Automation1
Web Standards1
JavaScript Libraries4
Tracking & Analytics24
G
Google Analytics
G
Google Tag Manager
H
Hotjar
F
Facebook Pixel
L
LinkedIn Insight Tag
L
LinkedIn Insight Tag
H
Hotjar
M
Microsoft Clarity
H
HubSpot
G
Google Tag Manager
H
HubSpot
G
Google APIs
H
Hotjar
A
Analytics Service
T
Tracking Pixel
G
Google Analytics
G
Google Static
L
LinkedIn Insight Tag
M
Microsoft Clarity
L
LinkedIn
F
Facebook Pixel
B
Bing
F
Facebook
G
Google AdSense

How much traffic does Worky get?

Traffic & Engagement

42.7K
Monthly Visits
3.9
Pages/Visit
2:06
Avg. Duration
55%
Bounce Rate
Monthly Traffic Trend-14%
49.5K
Oct 2025
Oct
34.5K
Nov 2025
Nov
42.7K
Dec 2025
Dec

Traffic Sources

Search
31%
Direct
61%
Social
2%
Referrals
5%
Email
1%
Paid
0%

Where is Worky's audience located?

🌍92.8%
🌍2.7%
🌍1.8%
🌍1.0%
🌍0.9%

What keywords does Worky rank for?

5 keywords
1worky6.0K vol$0.44
2creador de horarios1.3K vol$0.70
3worky rh220 vol
4bio time pro340 vol
5reglamento isr para ajuste mensual de isr sueldos320 vol

How is Worky's SEO?

Open Graph Image

OG Image preview
og:image

https://www.worky.mx/hubfs/%5BWS%5D%20Assets/Im%C3%A1genes%20Website%202024/Thumbnails/thumbnail%20-%20home.png

Meta Tags

title73 chars

Worky Software de Recursos Humanos y Nómina | Gestión integral de equipos

description179 chars

Un solo software de recursos humanos líder en nómina: Control de incidencias, reloj checador, reclutamiento, reportes y más. Todo en un solo portal con kiosko para colaboradores.

languageES

H1 Tags

h1Worky centraliza tu RRHH y Nómina en una sola plataforma. Mantén el control, sin errores.
h1Worky centraliza tu RRHH y Nómina en una sola plataforma. Mantén el control, sin errores.

Schema Types

OrganizationFAQPage

Who works at Worky?

Loading leads...

What do customers think of Worky?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Worky

What is Worky's Revenue?
Worky generates approximately $17M in annual revenue. With 104 employees, that's $166,250 per employee. The company has raised $10M in total funding.
What does Worky do?
Un solo software de recursos humanos líder en nómina: Control de incidencias, reloj checador, reclutamiento, reportes y más. Todo en un solo portal con kiosko para colaboradores.
How fast is Worky growing?
Worky employee count has changed by 18% year over year.
What technologies does Worky use?
Worky uses 19 technologies across their website including Fonts, CMS, Cloud & Hosting. Key technologies include Font Awesome, Contentful, Cloudflare.
Who are Worky's competitors?
Worky's main competitors include Emailage, SupplyPike, Payveris, SRS Acquiom, Wunder Capital. These companies operate in similar markets and compete for the same customer base.

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What are Worky's key pages?

Export worky.mx Data

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About worky.mx

Un solo software de recursos humanos líder en nómina: Control de incidencias, reloj checador, reclutamiento, reportes y más. Todo en un solo portal con kiosko para colaboradores.

Company Overview

worky.mx
Website
computers_electronics_and_technology
Industry
#601,827
Global Rank
42.7K
Monthly Visitors
19
Technologies
21+
Employees

worky.mx Key Pages

Contact worky.mx

Technology Stack

worky.mx uses 19 technologies across their website including Font Awesome, Contentful, Cloudflare, and more.

Fonts

Font Awesome

CMS

Contentful

Cloud & Hosting

Cloudflare

Marketing Automation

HubSpot

Advertising

LinkedIn Insight Tag, Facebook Pixel

Analytics & Marketing

Clarity, Hotjar, Google Tag Manager, Google Analytics

Traffic & Audience

42.7K
Monthly Visits
55%
Bounce Rate
3.9
Pages/Visit
2:06
Avg. Duration

worky.mx receives approximately 42.7K monthly visitors and ranks #601,827 globally. The website has a bounce rate of 55% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 2:06 on the site.

The majority of worky.mx's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is worky.mx?
Un solo software de recursos humanos líder en nómina: Control de incidencias, reloj checador, reclutamiento, reportes y más. Todo en un solo portal con kiosko para colaboradores.
What technologies does worky.mx use?
worky.mx uses 19 technologies including Font Awesome, Contentful, and 13 more. View the full tech stack analysis above.
What are worky.mx's social media accounts?
worky.mx is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is worky.mx?
worky.mx receives approximately 42.7K monthly visitors and ranks #601,827 globally. Traffic is growing by 23.6% month-over-month.

Related Searches

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This page provides publicly available information about worky.mx. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit worky.mx directly at https://worky.mx.