worley.com
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Worley: The Industrial Titan's Digital Transformation
How a 119,000-employee engineering giant navigates the energy transition online
Worley isn't just another B2B services company—it's a 119,437-person industrial behemoth quietly building the digital infrastructure for the global energy transition. With $41B in revenue and a website that gets 219K monthly visits, their digital footprint tells a story of legacy meets modernization.
"Worley's website traffic reveals a fundamental truth: even industrial giants live and die by their digital discoverability."
The Talent Magnet Strategy
With 'worley careers' generating 900 monthly searches, their recruitment funnel is arguably their most valuable digital asset. This isn't accidental—it's strategic. In an industry battling talent shortages, Worley's 33% direct traffic share suggests strong brand recognition, but the 58% organic search reveals they're actively competing for talent in the digital space.
The SEO Reality Check
Here's the provocative insight: Worley's top keyword is simply 'worley' (9,080 monthly searches). That's 10x more than their next competitor. This indicates either incredible brand dominance or a concerning lack of competitive positioning. For a $41B company, ranking #1 for your own name isn't an achievement—it's table stakes.
The tech stack reveals a company in transition. They're using jQuery and Bootstrap alongside modern tools like Tailwind CSS and Google Tag Manager. It's the digital equivalent of retrofitting a refinery: functional, but not cutting-edge. The presence of Crazy Egg and LinkedIn Insight Tag shows they're serious about conversion optimization and B2B targeting.
- Dominant brand search suggests either market leadership or SEO complacency
- Career-focused keywords indicate talent acquisition as a primary digital objective
- Tech stack shows hybrid legacy-modern architecture typical of industrial giants
- Global traffic distribution lacks transparency—'undefined' countries dominate
The Digital Industrial Paradox
Worley's web presence mirrors the energy transition itself—massive scale, incremental change, and the challenge of transforming while operating. Their digital strategy works, but it's built for stability, not disruption.
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5 keywordsHow is Worley's SEO?
Open Graph Image
https://www.worley.com/en//-/media/images/worley/logos/worley_logo_pos_brandmark.png
Meta Tags
Welcome to Worley - Worley
We're a professional services company of energy, chemicals and resources experts helping customers shift their operations towards a more sustainable future.
Welcome to Worley - Worley
H1 Tags
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About worley.com
We're a professional services company of energy, chemicals and resources experts helping customers shift their operations towards a more sustainable future.
Company Overview
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Technology Stack
worley.com uses 11 technologies across their website including OneTrust, DoubleClick Floodlight, LinkedIn Insight Tag, Crazy Egg, Google Tag Manager, and more.
Privacy & Consent
OneTrust
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads
Analytics & Marketing
Crazy Egg, Google Tag Manager, Google Analytics
Web Standards
Twitter Cards
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
jQuery
Traffic & Audience
worley.com receives approximately 219.5K monthly visitors and ranks #136,556 globally. The website has a bounce rate of 40% with visitors viewing an average of 6.5 pages per visit. Users spend an average of 3:09 on the site.
The majority of worley.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about worley.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit worley.com directly at https://worley.com.