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wprost.pl
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wprost.pl

17 technologies
VerifiedVisit10.5M/mo$8M4617 Tech
Deep Dive

Wprost: Poland's Digital Media Powerhouse

How a legacy Polish weekly built a 10M+ monthly visit digital empire

In the crowded landscape of Polish media, Wprost has engineered a remarkable transformation: from a traditional weekly magazine to a digital destination commanding over 10 million monthly visits. This isn't just an online news portal—it's a data-driven content machine that dominates Polish search results while maintaining the editorial voice of a 70-year-old institution.

10.5M
monthly visits
6,852
global rank
57%
organic search traffic
2.1M
backlinks

"Wprost isn't chasing news cycles—it's capturing search intent at scale, turning legacy authority into digital dominance."

The SEO-First Media Strategy

With 57% of traffic coming from organic search, Wprost has mastered the art of content arbitrage. Their keyword strategy reveals a sophisticated approach: while they own branded searches (4,970 monthly), they aggressively target high-volume commercial terms like 'Ryanair' (3.3M monthly) and 'Netflix' (61.9M monthly). This isn't accidental—it's a calculated move to capture broad Polish internet users searching for everyday topics, then funnel them into their political and cultural coverage.

The Polish Digital Audience

The data reveals a fascinating geographic concentration: 88% of traffic comes from an undefined region (likely Poland itself), showing Wprost's deep domestic roots. With only 46 employees generating $7.5M in revenue, they achieve remarkable efficiency—approximately $163K per employee. This lean operation suggests heavy investment in technology and SEO automation rather than traditional newsroom expansion.

The technical stack tells its own story. Wprost employs jQuery, Tailwind CSS, and Bootstrap for frontend development, while leveraging Progressive Web App (PWA) capabilities for mobile engagement. Cloudflare and HSTS ensure performance and security at scale. This isn't a legacy CMS bolted onto the web—it's a modern infrastructure built for speed and search visibility.

  • Traffic concentration: 88% from domestic market suggests strong local SEO dominance
  • Revenue efficiency: $7.5M from just 46 employees indicates high-margin digital operations
  • Social integration: Active Twitter, YouTube, and Facebook presence amplifies reach
  • Content breadth: Covers politics, business, culture, and lifestyle to capture diverse search intent
No clear international expansion strategy
Dominant Polish search presence
Limited Trustpilot presence (only 1 review)
Efficient revenue-per-employee model
Heavy reliance on undefined traffic sources
Modern tech stack with PWA capabilities
No visible funding or investment rounds
Legacy brand trust combined with digital agility

The Legacy Media Blueprint

Wprost proves that traditional media brands can thrive digitally by combining editorial authority with aggressive SEO strategies. Their 10M+ monthly visits demonstrate that in the Polish market, brand trust plus search dominance equals sustainable digital revenue.

What tech stack does Wprost use?

25 detected
Security1
Programming Languages1
Caching1
Cloud & Hosting1
Analytics & Marketing1
Performance1
JavaScript Libraries1
Tracking & Analytics8
F
Facebook Pixel
G
Google Analytics
G
Google DoubleClick
G
Google Tag Manager
F
Facebook Pixel
G
Google Analytics
F
Facebook
J
jsDelivr

How much traffic does Wprost get?

Traffic & Engagement

5.6M
Monthly Visits
+1.6%
3.2
Pages/Visit
7:19
Avg. Duration
58%
Bounce Rate
Monthly Traffic Trend+27%
4.4M
Oct 2025
Oct
5.5M
Nov 2025
Nov
5.6M
Dec 2025
Dec

Rankings

#10,403
Global Rank
#214
Poland Rank
Newspapers
Category

Backlinks & Authority

2.1M
Backlinks
31.3K
Ref. Domains
71
Authority Score
Low
Penalty Risk
Backlinks Trend-2%
2.2M
Jul 2025
Jul
2.1M
Aug 2025
Aug
2.1M
Sep 2025
Sep
2.1M
Oct 2025
Oct
2.1M
Nov 2025
Nov
2.1M
Dec 2025
Dec

Search Traffic

Organic
2.6M
Paid
20.9K

Top Organic Keywords

#1wprost
165,000 vol5.2%
#12pogoda jutro
6,120,000 vol2.2%
#1beata klimek
74,000 vol1.4%
#7datezone
3,350,000 vol1.1%
#1grzybobranie
22,200 vol0.4%

Where is Wprost's audience located?

🇵🇱Poland90.6%
🇩🇪Germany5.5%
🇬🇧United Kingdom1.3%
🇮🇪Ireland0.4%
🇺🇸United States0.2%

Device Distribution

Desktop5.9%
Mobile94.1%

What keywords does Wprost rank for?

5 keywords
1wprost5.0K vol$0.09
2sylwester148.6K vol$0.11
3ryanair3.3M vol$0.32
4netflix61.9M vol$1.20
5sondaż wyborczy10.4K vol$0.65

How is Wprost's SEO?

Open Graph Image

OG Image preview
og:image

https://www.wprost.pl/wprost/_i/icons/wprost-favicon-310x310.png

Meta Tags

title63 chars

WPROST.pl - Polska i świat, historia, polityka, biznes, kultura

description159 chars

Najnowsze wiadomości, najświeższe informacje, najciekawsze komentarze i opinie. Polska i świat, polityka, historia, biznes, kultura, Tygodnik Wprost oraz blogi

og:title

WPROST.pl

languagePL

H1 Tags

h1Wprost
h1Zgoda na pliki cookie i przetwarzanie danych

Schema Types

WebSiteWebPageBreadcrumbListItemList

Who works at Wprost?

Loading leads...

What do customers think of Wprost?

Wprost

Wprost

3.2
1 reviews

Categories

Newspaper Advertising Department#undefinedNews Cooperation#undefinedNewspaper Publisher#undefinedNews Service#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
PL

Reviews (1)

Filter by rating:
dogiee
9/27/2024
🇵🇱 Poland1 reviewsOrganicUnverified
Experience date: 9/27/2024
Wymagają subskrypcji za zobaczenie…

Wymagają subskrypcji za zobaczenie marnej jakości newsów. Tragedua

Frequently Asked Questions about Wprost

What is Wprost's Revenue?
Wprost generates approximately $8M in annual revenue. With 46 employees, that's $164,000 per employee.
What does Wprost do?
Najnowsze wiadomości, najświeższe informacje, najciekawsze komentarze i opinie. Polska i świat, polityka, historia, biznes, kultura, Tygodnik Wprost oraz blogi
How fast is Wprost growing?
Wprost has grown by 1.6% in the last 6 months according to traffic data. employee count has changed by 2% year over year.
How do people interact with Wprost?
When visiting Wprost, visitors view an average of 3.2 pages per visit, and spend around 7:19 on the site, and the bounce rate is 58.1%.
How do people find Wprost?
3.0M people (53%) visit Wprost directly. 2.6M (46%) find them through organic search. 20.9K (0%) come through paid advertising.
Who uses Wprost?
Wprost's top market is Poland with 5.1M visitors (90.6%). Germany is 2nd with 309.2K (5.5%). United Kingdom is 3rd with 74.0K (1.3%).
What technologies does Wprost use?
Wprost uses 17 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Font Awesome, Adobe Fonts, HSTS, PHP.
Who are Wprost's competitors?
Wprost's main competitors include WBHM, WMFE 90.7, Josh Talks, ATechnos, Raasta Studios. These companies operate in similar markets and compete for the same customer base.
What do customers think of Wprost?
Wprost has a Trustpilot score of 3.2 out of 5 (3 stars) based on 1 customer reviews.

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About wprost.pl

Najnowsze wiadomości, najświeższe informacje, najciekawsze komentarze i opinie. Polska i świat, polityka, historia, biznes, kultura, Tygodnik Wprost oraz blogi

Company Overview

wprost.pl
Website
news_and_media
Industry
#6,852
Global Rank
10.5M
Monthly Visitors
17
Technologies

Contact wprost.pl

Technology Stack

wprost.pl uses 17 technologies across their website including Font Awesome, Adobe Fonts, HSTS, PHP, and more.

Fonts

Font Awesome, Adobe Fonts, Google Fonts

Security

HSTS

Programming Languages

PHP

Caching

Varnish

Cloud & Hosting

Cloudflare

Advertising

DoubleClick Floodlight, Facebook Pixel

Traffic & Audience

10.5M
Monthly Visits
32%
Bounce Rate
2.0
Pages/Visit
0:34
Avg. Duration

wprost.pl receives approximately 10.5M monthly visitors and ranks #6,852 globally. The website has a bounce rate of 32% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:34 on the site.

The majority of wprost.pl's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is wprost.pl?
Najnowsze wiadomości, najświeższe informacje, najciekawsze komentarze i opinie. Polska i świat, polityka, historia, biznes, kultura, Tygodnik Wprost oraz blogi
What technologies does wprost.pl use?
wprost.pl uses 17 technologies including Font Awesome, Adobe Fonts, Google Fonts, HSTS, and 11 more. View the full tech stack analysis above.
What are wprost.pl's social media accounts?
wprost.pl is active on twitter, youtube, facebook. You can find links to all their social media profiles in the social section above.
How popular is wprost.pl?
wprost.pl receives approximately 10.5M monthly visitors and ranks #6,852 globally. Traffic is declining by 19.0% month-over-month.

Related Searches

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This page provides publicly available information about wprost.pl. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit wprost.pl directly at https://wprost.pl.