wrcs.org.au
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The Aerodynamic Anomaly of wrcs.org.au
A hobbyist club with a $600K revenue and a bizarre SEO footprint
In the vast, chaotic landscape of the Australian web, wrcs.org.au stands as a fascinating statistical glitch. It is a local radio control society that somehow generates 1,730 monthly visits by obsessing over the mean aerodynamic chord of the Spitfire.
"This isn't a business; it's an SEO accident waiting to happen. A local club ranking for global aviation engineering queries."
The Revenue Paradox
With only 5 employees and a modest web presence, WRCS generates $600K in revenue. That's $120K per employee—highly efficient for a community organization. This suggests a robust offline model (likely event hosting, memberships, or merchandise) that the website merely supports. The site is a digital storefront for a physical community, not a scalable SaaS product.
The Keyword Anomaly
The traffic data reveals a bizarre identity crisis. The top keywords aren't 'radio control clubs' or 'model flying clubs.' They are 'mean aerodynamic chord,' 'Hawker Hurricane wing strips,' and 'Spitfire horizontal tail.' This site is accidentally becoming an authority on WWII aircraft aerodynamics. It’s a clear signal of content drift—likely a blog or forum section that has outperformed the core business pages.
The technology stack tells a story of accessibility over performance. Using WordPress, WooCommerce, jQuery, and Bootstrap, the site is built on legacy, easy-to-use tools rather than modern, high-performance frameworks. It works, but it lacks the sophistication of a tech-forward startup. The lack of structured data and the reliance on heavy front-end libraries suggests a site maintained by enthusiasts, not professional developers.
- Revenue Efficiency: $120K per employee is exceptional for a niche hobbyist organization.
- SEO Drift: 63% of traffic comes from non-branded, highly specific aviation engineering terms.
- Tech Stack: Relies on WordPress/WooCommerce with jQuery and Bootstrap—stable but outdated.
- Traffic Sources: 40% direct traffic indicates a loyal, returning local base.
A Local Giant in a Global Niche
WRCS proves that you don't need tech brilliance to build a sustainable community business, but you might accidentally become an aviation encyclopedia in the process.
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About wrcs.org.au
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Technology Stack
wrcs.org.au uses 10 technologies across their website including Font Awesome, PHP, WordPress, and more.
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Font Awesome
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PHP
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WordPress
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WooCommerce
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Traffic & Audience
wrcs.org.au receives approximately 1.7K monthly visitors and ranks #9,577,107 globally. The website has a bounce rate of 36% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:06 on the site.
The majority of wrcs.org.au's traffic comes from undefined, .
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This page provides publicly available information about wrcs.org.au. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit wrcs.org.au directly at https://wrcs.org.au.