wrecolor.com
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The Packaging Powerhouse You Haven't Heard Of
WRE/ColorTech's $3.5M revenue and 60-person team is quietly disrupting packaging.
In an industry obsessed with digital disruption, WRE/ColorTech is playing a different game entirely. They're not chasing SaaS metrics—they're building physical packaging solutions that generate real, tangible revenue.
"They're not building a website for traffic—they're building a business for revenue. The zero traffic metric isn't a failure; it's a focus indicator."
The B2B Reality Check
WRE/ColorTech operates in packaging with a classic B2B model: 60 employees, $3.5M revenue, and zero reliance on SEO or organic traffic. Their entire digital presence is a single landing page with contact forms. This isn't a startup playing at enterprise—it's a mature operation where relationships, not algorithms, drive sales.
The Anti-Growth Playbook
While tech companies obsess over CAC and LTV, WRE/ColorTech's growth metrics are refreshingly analog: team size, production capacity, and client retention. With 60 employees generating $3.5M, they're averaging $58K per employee—solid for manufacturing. The real story? They've scaled without digital infrastructure, suggesting either deep moats or untapped potential.
The leadership team reveals their DNA: Brent MacKay (President & CEO), Kathleen Harrelson (CFO), Dan Comerford (VP Operations), Brian Hughes (National Accounts Manager), and Joseph Gray (Graphics Manager). This isn't a founder-led tech startup—it's a professionally managed, operationally focused organization. The VP of Operations and Graphics Manager roles signal manufacturing excellence, while National Accounts suggests enterprise client relationships.
- Tech stack: Tailwind CSS, Bootstrap, Cloudflare—modern but minimal
- Zero digital traffic = zero dependency on volatile acquisition channels
- Contact emails ([email protected]) suggest direct relationship selling
- Packaging industry has high switching costs = sticky revenue
The Unsexy Billion-Dollar Play
While everyone chases AI startups, WRE/ColorTech proves boring businesses with real revenue and operational excellence are the ultimate contrarian bet.
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About wrecolor.com
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Technology Stack
wrecolor.com uses 6 technologies across their website including hCaptcha, cdnjs, Cloudflare, and more.
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hCaptcha
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cdnjs
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Cloudflare
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Lazy Loading
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Bootstrap, Tailwind CSS
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wrecolor.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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