wtnh.com
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WTNH: The Local News Titan Hiding in Plain Sight
How a Connecticut TV station built a digital empire with 2.3M monthly visits
Access to this page has been denied. That's the first thing you see when visiting wtnh.com. Yet, behind that digital gatekeeper lies a local news powerhouse generating $87.9M in revenue and pulling in 2.3 million monthly visits. This isn't a bug—it's a feature of a modern media strategy.
"WTNH isn't competing with CNN—it's dominating the hyper-local search results for weather and news in New Haven."
The Traffic Paradox
The raw data reveals a fascinating contradiction. The site's main page is blocked by a CAPTCHA, yet traffic is massive. This suggests a sophisticated bot-filtering system protecting high-value local ad inventory. With 56% direct traffic, their audience isn't just browsing—they're returning. That's brand loyalty in an era of disposable content.
The Audience Blueprint
The keyword data tells the real story. While 'nasdaq: nvda' shows up with 1.4M searches (likely via financial widgets), the core audience is hyper-local. 'wtnh weather' (2,090 monthly searches) and 'new haven news' (1,520) prove they own the Connecticut search landscape. This isn't accidental—it's a deliberate SEO moat around local search intent.
The tech stack is surprisingly minimalist—just Google Fonts detected. This suggests a lean, performance-optimized site that prioritizes speed over flashy features. For a news site, this is a strategic choice: faster load times mean better user retention and higher ad impressions per visit. In local news, every second of latency costs revenue.
- 343 employees generating $87.9M revenue = $256K revenue per employee
- 570,213 backlinks—a massive SEO asset for local authority
- Top traffic source is undefined (96.4%), likely direct/branded search
- The CAPTCHA wall filters low-value traffic while protecting premium ad inventory
The Unsexy Local News Playbook
WTNH proves that dominating a small, high-intent market beats competing in the global news arena. Their strategy? Own local search, protect premium inventory, and let brand loyalty drive 56% of traffic directly to their door.
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About wtnh.com
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Company Overview
Technology Stack
wtnh.com uses 1 technologies across their website including Google Fonts.
Fonts
Google Fonts
Traffic & Audience
wtnh.com receives approximately 2.4M monthly visitors and ranks #33,298 globally. The website has a bounce rate of 55% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 1:06 on the site.
The majority of wtnh.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about wtnh.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit wtnh.com directly at https://wtnh.com.