With just 13 employees and zero VC funding, WX is generating $1.2M in revenue while flying completely under the radar. This isn't a tech startup—it's a precision-engineered membership machine that has quietly monopolized New York's women executive real estate network.

"They don't need scale—they need exclusivity. And at $1.2M with 13 people, they've perfected the economics of belonging."

The real estate industry is drowning in data and platforms, but WX proves that curated human connection still wins. They've built a fortress where the cost of acquisition is near zero because the network effect does the work. Every new member makes the next one more valuable—it's a flywheel that tech startups would kill for.

• Revenue density: $92K/employee signals premium positioning, not efficiency obsession
• Direct traffic dominance (48%) means zero ad spend and maximum member LTV
• Keyword strategy: They own 'wx' and the names of their power players—search is their moat