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xgimi.com

Visit961.1K/mo$25M101
Deep Dive

Xgimi: The Projector Powerhouse That Outmaneuvers the Giants

How a 101-person Chinese company commands a $24.7M revenue stream and dominates the projection market.

While giants like Epson and Sony battle over conference rooms, Xgimi has quietly built a cult-like following in living rooms worldwide. With nearly 1 million monthly visitors to xgimi.com, this isn't just another electronics brand—it's a masterclass in niche domination.

961K
monthly website visits
$24.7M
annual revenue
54%
organic search traffic
194K+
backlinks earned

"Xgimi doesn't compete on specs—it competes on experience, turning living rooms into cinemas with the push of a button."

The SEO Juggernaut

Xgimi's traffic reveals a sophisticated content strategy. The top 5 keywords generate over 130,000 monthly searches, with 'xgimi' alone capturing 71,750 searches. This isn't accidental—it's a calculated play for brand dominance. With 54% of traffic coming from organic search, they've built a moat that competitors can't easily cross. The 'Horizon 20' and 'Halo' series aren't just products; they're search terms that own their category.

The Lean Machine Paradox

Here's what makes Xgimi fascinating: they achieve $24.7M in revenue with just 101 employees. That's approximately $244K per employee—exceptional efficiency for hardware. While competitors scale headcount, Xgimi scales influence. Their 36% direct traffic suggests a loyal customer base that returns for every new release, reducing customer acquisition costs and boosting margins.

The Trustpilot score of 1.7/5 from 95 reviews tells a more complex story. While the numbers seem alarming, they often reflect growing pains—shipping delays, customer service bottlenecks, or product expectations versus reality. For a hardware company scaling globally, these are operational challenges, not product failures. The real test is whether they can convert that 961K monthly traffic into sustainable brand loyalty.

  • Top 3 in global projector rankings for consumer-grade devices
  • Dominates the 'portable projector' search category with Halo series
  • Backlink profile of 194K+ suggests strong PR and influencer partnerships
  • High direct traffic (36%) indicates strong brand recall and repeat customers
Not competing in enterprise or education markets
Owns the living room projector conversation
Limited brand recognition outside projector enthusiasts
Lean operations with high revenue-per-employee
Customer service scaling challenges visible in Trustpilot scores
SEO dominance in key product categories

Xgimi is the Tesla of projectors

They don't just sell hardware—they sell an experience, and they've built a brand that commands premium prices while operating with startup agility.

How much traffic does Xgimi get?

Traffic & Engagement

1.0M
Monthly Visits
-2.8%
3.1
Pages/Visit
6:16
Avg. Duration
50%
Bounce Rate
Monthly Traffic Trend+20%
855.5K
Oct 2025
Oct
1.1M
Nov 2025
Nov
1.0M
Dec 2025
Dec

Rankings

#47,922
Global Rank
#33,602
United States Rank

Backlinks & Authority

194.7K
Backlinks
7.5K
Ref. Domains
51
Authority Score
Low
Penalty Risk
Backlinks Trend+22%
160.0K
Jul 2025
Jul
180.5K
Aug 2025
Aug
185.2K
Sep 2025
Sep
185.0K
Oct 2025
Oct
180.1K
Nov 2025
Nov
194.7K
Dec 2025
Dec

Search Traffic

Organic
215.2K
Paid
6.1K

Top Organic Keywords

#1xgimi
6,600 vol12.0%
#1xgimi projector
5,400 vol9.9%
#1xgimi mogo 2 pro
1,600 vol2.9%
#1xgimi mogo 3 pro
1,600 vol2.9%
#3portable projector
18,100 vol2.7%

Where is Xgimi's audience located?

🇺🇸United States26.4%
🇬🇧United Kingdom11.4%
🇫🇷France10.6%
🇩🇪Germany10.2%
🇨🇭Switzerland6.7%

Who competes with Xgimi?

Device Distribution

Desktop25.7%
Mobile74.3%

What keywords does Xgimi rank for?

5 keywords
1xgimi71.8K vol$0.57
2xgimi horizon 2020.5K vol$1.01
3xgimi horizon 20 max17.1K vol$0.85
4xgimi horizon pro12.1K vol$0.70
5xgimi halo12.1K vol$0.56

Who works at Xgimi?

Loading leads...

What do customers think of Xgimi?

XGIMI

XGIMI

1.7
95 reviews

Categories

Electronics Store#undefinedHome Theater Store#undefinedTV store#undefinedElectronics Company#undefinedPhoto Shop#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
HK

Reviews (20)

Filter by rating:
CemVerified
11/14/2025
🇬🇧 United Kingdom8 reviewsOrganicUnverified
Experience date: 9/1/2025
Amazing Support Team and Product Experience

Experience with the sales team: I have been following XGIMI projectors and having conversation with Evelyn X and Betty maybe for 2-3 months to understand the product and service better. Once I found a price that fits my budget, I have ordered it. I had big concerns when I read the reviews. Despite all of my concerns, all accessories came just in time. (within 2-3 days) The projector delayed for 5-6 days, and I was in contact with the team. I am told that carrier did not find the product, and this brought me a big nightmare. however, Lucas organise to send me another one immediately and I have received the Horizon Ultra after 3 days. Experience with the product: I have expectations but this product exceeded all of them. Packaging is 1st class. They have learned a lot from competitors. However, the picture quality during the daytime is amazing. I am not using a projector screen, so night time the dark colours are not as deep as a 4k. But that is not a cons as I've painted to the wall that is suitable to this projector. (I use Benjamin Moore's colour palette). It is not brilliant and turned out one of my best tech. investment. I wanted to wait to see how my experience grows and if I will have any problems. So far so good.

Nicolae Balan
11/16/2024
🇬🇧 United Kingdom10 reviewsOrganicUnverified
Experience date: 11/16/2024
Just Got an Horizon S Pro

Just Got an Horizon S Pro, the image quality is absolutely amazing. Still can’t believe my eyes after hours of watching movies. Hopefully, it will not have any kind of technical issues in years to come.

👍 1
Stephen DooleyVerified
7/6/2024
🇮🇪 Ireland3 reviewsOrganicUnverified
Experience date: 6/3/2024
Good service, product is fantastic

Ordered the Horizon Ultra with several accessories from the .co.uk website a few weeks ago. I had a price match query, they responded quickly, matched the price, and I received the delivery about a week later. I'm in Ireland and had no issues with shipping or import or anything like that. Found the support quick to respond and very helpful. Everything was well packaged - unboxing had a kind of premium feel to it. Didn't expect that. The projector itself is as expected based on the various reviews I read. Excellent colour and brightness - my oled destroys it in dark scenes which is probably the most common criticism you'll see of it online. It is better than expected for me in those scenarios though, based on what I was expecting through the reviews. The brightness, clarity, sharpness & colour depth are amazing by comparison to my old 1080p Optoma. The auto Keystone function is great. I bought the stand to move it around the house and this takes most of the pain out of setup. The auto focus and colour tone are so handy as well. I cast on to a light cream wall and it calibrates easily. A screen might give better performance on that note in the darker scenes. Sound is very good, if I'm watching something light I might not bother flicking on the Soundbar. Still would for a movie or big sporting event. 3D looks great and the brightness shines here as well. They don't have a 2D to 3D mode. I rarely used that on my old device, but if that's important to you keep it in mind. Overall we're thrilled with it and would highly recommend both the product and direct purchase.

Nigel
5/25/2024
🇭🇰 Hong Kong4 reviewsOrganicUnverified
Experience date: 5/25/2024
Low price guarantee really works!

I just bought a Horizon Ultra direct from XGIMI France and used the 'bas prix garanti' (lowest price guarantee) as I saw it cheaper on an Italian online store the same day. They refunded the difference to my card in under a week and communicated well - all before the projector arrived (but as I'm still waiting and impatiently tracking its crawl across Europe, that's 5 stars for XGIMI customer service and just one for using DHL!)

CarlosVerified
4/29/2024
🇪🇸 Spain3 reviewsOrganicUnverified
Experience date: 4/29/2024
Great experience

Great experience. Got the halo plus from a year ago and the quality is quite good(FHD) Unfortunately I had a small issue with the halo plus and I was horrified after reading the trust pilot reviews. However,the xgimi customer service team took with very good care our request from as soon as we addressed it and they replaced our product very quick! - Thanks a lot for that. I dont usually post reviews but i think its fair to recognise their good service since most of reviews here are negative.

👍 1

Frequently Asked Questions about Xgimi

What is Xgimi's Revenue?
Xgimi generates approximately $25M in annual revenue. With 101 employees, that's $245,000 per employee.
How fast is Xgimi growing?
Xgimi has declined by 2.8% in the last 6 months according to traffic data. employee count has changed by 68% year over year.
How do people interact with Xgimi?
When visiting Xgimi, visitors view an average of 3.1 pages per visit, and spend around 6:16 on the site, and the bounce rate is 49.9%.
How do people find Xgimi?
803.3K people (78%) visit Xgimi directly. 215.2K (21%) find them through organic search. 6.1K (1%) come through paid advertising.
Who uses Xgimi?
Xgimi's top market is United States with 270.3K visitors (26.4%). United Kingdom is 2nd with 116.8K (11.4%). France is 3rd with 108.6K (10.6%).
Who are Xgimi's competitors?
Xgimi's main competitors include NantEnergy, PTI Security Systems, Privoro, iDevices, PopSockets. These companies operate in similar markets and compete for the same customer base.
What do customers think of Xgimi?
Xgimi has a Trustpilot score of 1.7 out of 5 (1 stars) based on 95 customer reviews.

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About xgimi.com

Company Overview

xgimi.com
Website
computers_electronics_and_technology
Industry
#52,206
Global Rank
961.1K
Monthly Visitors

Traffic & Audience

961.1K
Monthly Visits
47%
Bounce Rate
3.4
Pages/Visit
1:47
Avg. Duration

xgimi.com receives approximately 961.1K monthly visitors and ranks #52,206 globally. The website has a bounce rate of 47% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 1:47 on the site.

The majority of xgimi.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is xgimi.com?
xgimi.com is a website that you can visit at https://xgimi.com. Use TechList.ai to discover the technologies, analytics, and company information about xgimi.com.
How popular is xgimi.com?
xgimi.com receives approximately 961.1K monthly visitors and ranks #52,206 globally.

Related Searches

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This page provides publicly available information about xgimi.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit xgimi.com directly at https://xgimi.com.