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Xilo: The $17.8M Bet on Insurance Data Entry
How a 50-person team is eliminating the most tedious part of selling insurance
Insurance agencies spend thousands of hours annually typing the same data into different systems. Xilo isn't just automating that process—they're betting $17.8M that agencies will pay to escape the spreadsheet trap entirely.
"The real product isn't a quoting tool—it's reclaimed time for agencies competing against billion-dollar direct writers."
The Agency Pain Point
Independent insurance agencies face an existential threat from direct writers like Lemonade and Geico. Their advantage is human relationships, but that advantage evaporates when agents spend 70% of their day on data entry instead of selling. Xilo's $6.8M revenue proves agencies are desperate enough to pay premium SaaS fees for a better quoting experience.
The Growth Trajectory
With 57% direct traffic and only 28% organic, Xilo's growth is relationship-driven, not SEO-dependent. This is a classic enterprise sales motion disguised as SaaS. The $17.8M funding suggests they're playing a long game—building integrations with every major Rater and AMS in the market before scaling aggressively.
What makes Xilo dangerous is their integration strategy. They're not replacing the Rater (like EZLynx or PL Rating) or the AMS (like Applied Systems). They're inserting themselves as the data layer between them, becoming the single source of truth. Once an agency's entire workflow flows through Xilo, switching costs become astronomical.
- Eliminates redundant data entry across multiple systems
- Integrates with all major Raters and AMS platforms
- ACORD form automation for compliance
- World-class quoting experience for agency customers
The $6.8M Question
Can Xilo become the indispensable infrastructure layer for 30,000+ independent agencies before direct writers eat their lunch entirely? The funding suggests they're betting yes.
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XILO | Close more policies without spending more
XILO eliminates data entry for insurance agencies by providing them with world class quoting experience forms that integrate into all their Raters, AMS', Acords. and more.
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Reviews (20)
Webmaster for clients of Xilo
I manage several websites using this quoting tool. Easy to implement with a copy-and-paste script. The Xilo team is extremely helpful when working through issues on antiquated websites. Excellent communication and fast response times.
Love using Xilo!
Love using Xilo! Not only does it save me time, but I have access to all the customer info if I need to go back and reference it.
I received great customer service
I received great customer service. The team worked with me personally to implement procedures that helped us grow our customer base.
Unbelievable Company/Platform
I have had nothing but great experiences, with the people I've worked with in the company and with the platform. Ennio and Rob are an absolute pleasure to work with. I am new to using it, but so excited for what is to come with our partnership.
I had a great experience with XILO
I had a great experience with XILO. Onboarding and implementation went great.
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About xilo.io
XILO eliminates data entry for insurance agencies by providing them with world class quoting experience forms that integrate into all their Raters, AMS', Acords. and more.
Company Overview
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Technology Stack
xilo.io uses 22 technologies across their website including Google Fonts, HSTS, Webflow, and more.
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Google Fonts
Security
HSTS
CMS
Webflow
CDN
jsDelivr
Cloud & Hosting
Amazon Web Services, AWS CloudFront, Cloudflare
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Traffic & Audience
xilo.io receives approximately 11.4K monthly visitors and ranks #1,713,478 globally. The website has a bounce rate of 47% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 1:14 on the site.
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