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XLENT: The Swedish Consultancy That Avoids the Spotlight
A €116M revenue firm with 643 employees that thrives on being deliberately anonymous
XLENT isn't chasing unicorn valuations or splashy headlines—they're building a €116M empire on the principle that the best work happens when the spotlight isn't on you. This Swedish consultancy has quietly grown to 643 employees by proving that local expertise beats global scale for organizations in development.
"They're not selling consulting—they're selling the execution of ideas that bridge business and technology."
The Anti-Consultancy Model
XLENT operates on a fundamental contradiction: they're a consultancy that doesn't lead with consulting. Their tagline—'Vi förverkligar idéer' (We realize ideas)—reveals their true north. They're not here to advise; they're here to build. With partners like Magnus Nordlund (Head Analytics) and Per Agholm (Managing Director) at the helm, they've structured themselves as an organization of skilled consultants who actually implement, not just recommend.
The Traffic Paradox
Here's the fascinating contradiction: a €116M company with only 7,700 monthly visits. Most consultancies of this size aggressively pursue SEO and content marketing—XLENT doesn't. Their 25% organic traffic suggests they're not playing the content game. Instead, they rely on 90.9% of traffic coming from 'undefined' sources—likely direct relationships and referrals. This is the hallmark of a business that wins through networks, not algorithms.
Their tech stack tells the same story. Bootstrap, Google Analytics, and HSTS are standard enterprise tools—no flashy AI platforms or bleeding-edge frameworks. They're using Microsoft Ads, which suggests they're targeting B2B decision-makers rather than developers. The stack is pragmatic, not performative.
- Deliberately low digital footprint despite €116M revenue
- 90.9% traffic from 'undefined' sources—likely direct and referral
- Top search terms are branded ('xlent'), indicating strong word-of-mouth
- Uses Microsoft Ads over Google Ads for targeted B2B reach
- Key people are partners with deep analytics and project management expertise
The Silent Giant of Swedish Tech
XLENT proves that in B2B consulting, the most powerful growth engine isn't SEO—it's execution that turns clients into evangelists.
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XLENT
Vi är mer än bara en organisation av skickliga konsulter. Vi förverkligar idéer, knyter ihop verksamhet & teknik – och det gör vi på många olika sätt.
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About xlent.se
Vi är mer än bara en organisation av skickliga konsulter. Vi förverkligar idéer, knyter ihop verksamhet & teknik – och det gör vi på många olika sätt.
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Technology Stack
xlent.se uses 6 technologies across their website including HSTS, Microsoft Ads, Google Tag Manager, Google Analytics, and more.
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Google Tag Manager, Google Analytics
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Lazy Loading
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Bootstrap
Traffic & Audience
xlent.se receives approximately 7.7K monthly visitors and ranks #2,501,966 globally. The website has a bounce rate of 30% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:18 on the site.
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