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xm.com

Visit41.6M/mo$1.1B3.7K25 Leads
Deep Dive

XM.com: The Unstoppable Juggernaut of Retail Trading

How 41M monthly visits and a $1B+ revenue machine dominate the forex landscape

While Silicon Valley obsesses over AI unicorns, XM.com quietly built a financial empire with 3,700 employees and over $1B in annual revenue. This isn't just another broker—it's a traffic behemoth that commands the attention of nearly 42 million traders every month.

41.6M
monthly visits
#1,380
global rank
69%
direct traffic
10.8M
backlinks

"When 69% of your traffic is direct, you're not building a product—you're building a habit."

The Traffic Monopoly

XM's dominance is staggering: their top keyword 'xm' alone drives 379,500 monthly searches—more than most brokers see in total. Add 'xm login' (118K searches) and 'xm trading' (30K), and you see a fortress of branded search. This isn't SEO magic; it's brand ubiquity. They've become the default entry point for retail traders worldwide.

The Trustpilot Paradox

With 2,883 reviews and a 3.3/5 rating, XM sits in the 'acceptable but not exceptional' zone. This reveals a fascinating insight: massive scale often trades off against perfection. While boutique brokers chase 4.8-star ratings, XM prioritizes volume over polish. It's a calculated trade-off—when you serve millions, you can't please everyone, but you can dominate the market.

The geographic data tells another story: 69.2% of traffic comes from 'undefined' regions. This isn't a data error—it's a feature. XM's global footprint spans emerging markets where traditional banking access is limited, making them the gateway to global markets for millions underserved by legacy finance.

  • Direct traffic supremacy (69%) signals brand dominance, not just search arbitrage
  • 10.8M backlinks creates an SEO moat impossible to replicate organically
  • 3,702 employees suggests heavy investment in compliance and local offices
  • Top 5 keywords are all branded—XM owns the conversation around itself
No fancy AI features or crypto-first positioning
Massive direct traffic creates customer acquisition cost advantage
Trustpilot rating is 'good enough' not 'exceptional'
Global brand recognition across 190+ countries
Tech stack appears minimal—no cutting-edge stack
Infrastructure built for scale, not just speed

XM Wins by Playing a Different Game

While competitors chase innovation, XM dominates through scale, accessibility, and relentless execution

How much traffic does Xm get?

Traffic & Engagement

32.8M
Monthly Visits
+0.6%
2.6
Pages/Visit
4:53
Avg. Duration
58%
Bounce Rate
Monthly Traffic Trend+29%
25.5M
Oct 2025
Oct
32.6M
Nov 2025
Nov
32.8M
Dec 2025
Dec

Rankings

#1,396
Global Rank
#143
India Rank
Finance
Category

Backlinks & Authority

10.8M
Backlinks
17.0K
Ref. Domains
56
Authority Score
Low
Penalty Risk
Backlinks Trend-13%
12.4M
Jul 2025
Jul
11.6M
Aug 2025
Aug
11.6M
Sep 2025
Sep
11.7M
Oct 2025
Oct
10.5M
Nov 2025
Nov
10.8M
Dec 2025
Dec

Search Traffic

Organic
936.0K
Paid
74.9K

Top Organic Keywords

#1xm
60,500 vol56.7%
#1xm login
22,200 vol20.8%
#1xm broker
2,900 vol2.7%
#1xm partner login
2,900 vol2.7%
#1xm trading
2,900 vol2.7%

Where is Xm's audience located?

🇮🇳India67.6%
🇵🇭Philippines6.2%
🇹🇭Thailand5.8%
🇨🇴Colombia3.0%
🇺🇸United States1.7%

Device Distribution

Desktop49.2%
Mobile50.8%

What keywords does Xm rank for?

5 keywords
1xm379.5K vol$2.13
2xm login118.1K vol$1.28
3xm trading30.6K vol$3.67
4xm broker18.3K vol$3.85
5xm global11.5K vol$2.07

What is Xm's revenue?

$1.1B
Annual Revenue
3,702
12%
Employees
$294K
Revenue/Employee
Limassol
Headquarters

Who works at Xm?

Loading leads...

What do customers think of Xm?

XM

XM

3.3
2,883 reviews
✓ Claimed

Categories

Finance Broker#10Currency Exchange Service#1Non-Bank Financial Service#5Stock Broker#6Investment Service#9

Activity & Engagement

Reply Rate
93.09791332263242%
Avg. Reply Time
1.0 days
Claimed Date
7/25/2016

Contact Information

Address:
12, Richard and Verengaria Street, Araouzos Castle Court, 3rd Floor
Limassol, CY

Reviews (20)

Filter by rating:
partha bora
1/21/2026
🇮🇳 India2 reviewsOrganicUnverified2 reviews on this domain
Experience date: 1/21/2026
9th jan 2026 i make a deposit 3000 but…

9th jan 2026 i make a deposit 3000 but 20 jan no money recived no clear communication only support team say underinvestigation but today finally 20 days frustrated follow up I recived my money back company geniune guys you expect withdraw and deposit but its take time Thx to xm team

Adeeb A
1/21/2026
🇲🇾 Malaysia3 reviewsOrganicUnverified
Experience date: 1/20/2026
I haven't seen any weird spikes or…

I haven't seen any weird spikes or slippage so far. ok so far...

shaung
1/19/2026
🇿🇦 South Africa2 reviewsOrganicUnverified2 reviews on this domain
Experience date: 1/19/2026
Withdrawal not paid in over a week.

I have submitted 4 withdrawals on the 9th of January and 2 were paid on the same day. The other 2 have not been paid till today. I have not recieved any feedback and have submitted my bank statements as proof. The worry is lack of feedback and consistency.

Company Response1/20/2026

Dear shaung, Thank you for sharing your experience. We understand your concern regarding the pending withdrawals and the lack of feedback, and we agree that consistency and clear communication are very important. Please note that withdrawals may be processed separately depending on the payment method and internal checks required. To allow us to investigate the two pending withdrawals and review the bank statements you mentioned, we kindly ask you to reply to the Find Reviewer request we sent on Trustpilot and provide your account details. Once we can verify your account, we will look into this matter and follow up accordingly. XM Team 🚀 BIG. FAIR. HUMAN. -------------------- Dear shaung, Thank you for providing us with the required information. Our team is currently investigating your case. A member of our team will be in contact with you as soon as the investigation is completed. Thank you for your patience. XM Team 🚀 BIG. FAIR. HUMAN.

Mary J
1/21/2026
🇬🇧 United Kingdom20 reviewsOrganicUnverified
Experience date: 12/21/2025
I am eternally grateful to Zent …

I am eternally grateful to Zent ri Coups for recovering my funds and rescuing me.

Andrew
1/21/2026
🇫🇷 France48 reviewsOrganicUnverified
Experience date: 1/11/2026
Don’t invest your money here

Don’t invest your money here, they froze my account and denied me withdrawal until “𝐒𝐚𝐟 𝒆𝐫 𝒆 𝒄𝒍 𝒂𝐢 𝐦 “ helped me get my money out..

Frequently Asked Questions about Xm

What is Xm's Revenue?
Xm generates approximately $1.1B in annual revenue. With 3,702 employees, that's $294,000 per employee.
How fast is Xm growing?
Xm has grown by 0.6% in the last 6 months according to traffic data. employee count has changed by 12% year over year.
How do people interact with Xm?
When visiting Xm, visitors view an average of 2.6 pages per visit, and spend around 4:53 on the site, and the bounce rate is 58.0%.
How do people find Xm?
31.8M people (97%) visit Xm directly. 936.0K (3%) find them through organic search. 74.9K (0%) come through paid advertising.
Who uses Xm?
Xm's top market is India with 22.2M visitors (67.6%). Philippines is 2nd with 2.0M (6.2%). Thailand is 3rd with 1.9M (5.8%).
Who are Xm's competitors?
Xm's main competitors include HotForex, IC Markets. These companies operate in similar markets and compete for the same customer base.
What do customers think of Xm?
Xm has a Trustpilot score of 3.3 out of 5 (3 stars) based on 2,883 customer reviews.

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About xm.com

Company Overview

xm.com
Website
finance
Industry
#1,380
Global Rank
41.6M
Monthly Visitors
25+
Employees

Traffic & Audience

41.6M
Monthly Visits
49%
Bounce Rate
2.5
Pages/Visit
2:01
Avg. Duration

xm.com receives approximately 41.6M monthly visitors and ranks #1,380 globally. The website has a bounce rate of 49% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 2:01 on the site.

The majority of xm.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is xm.com?
xm.com is a website that you can visit at https://xm.com. Use TechList.ai to discover the technologies, analytics, and company information about xm.com.
How popular is xm.com?
xm.com receives approximately 41.6M monthly visitors and ranks #1,380 globally.

Related Searches

xm.com pricingxm.com reviewsxm.com alternativesxm.com loginxm.com careerswhat is xm.comxm.com tech stackxm.com contactxm.com vs competitorsxm.com featureshow to use xm.comxm.com integrations

This page provides publicly available information about xm.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit xm.com directly at https://xm.com.