In a market flooded with thousand-person dev shops, Xperts.com is a precision strike. With just 17 employees and a hyper-specific SEO strategy, they've carved out a profitable slice of the app development world. This isn't a growth-at-all-costs unicorn; it's a bootstrapped specialist playing a smarter game.

"They aren't chasing the entire internet. They're catching a specific fish, and doing it with terrifying efficiency."

Their tech stack reveals a pragmatic approach. They use Framer for rapid prototyping and Tailwind CSS for modern, scalable UIs. This isn't a legacy stack; it's optimized for speed and delivery. The lack of social profiles and Trustpilot reviews aligns with a business that closes deals through direct outreach and referrals, not public reputation management.

• Niche Dominance: They rank for specific, high-intent keywords like 'fishing apps' rather than generic terms.
• High-Value Services: They target 'AI Development Services' and 'AI Integration', signaling premium positioning.
• Operational Efficiency: $1.5M revenue with 17 employees = ~$88k revenue per employee—a healthy margin for a service business.
• Direct-First Strategy: The 93% direct traffic indicates a sales-led motion, not a content-led one.