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xpn.org
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xpn.org

15 technologies
VerifiedGrowingVisit254.6K/mo$21M10215 Tech
Deep Dive

WXPN: The Vinyl-First Radio Giant

How a 102-person nonprofit commands 250k monthly visits in the streaming era

In an era where Spotify algorithms dominate, WXPN's 254,645 monthly visitors prove there's still massive appetite for human-curated discovery. This isn't just radio—it's a cultural institution that treats music like a craft, not content.

254.6K
monthly visits
1.0M+
backlinks
57%
direct traffic
$20.9M
annual revenue

"They're not fighting the streaming wars—they're building a vinyl-first fortress where discovery happens by human curation, not algorithm."

The Anti-Algorithm Playbook

WXPN's 37% organic search traffic reveals something counterintuitive: people actively seek out their specific taste, not just generic playlists. When users search 'wxpn the nineties' or 'wxpn 885 covers,' they're expressing trust in a human filter. This is the opposite of passive consumption—it's intentional discovery.

Community Over Scale

With just 102 employees generating $20.9M in revenue, WXPN operates at $205K per employee—remarkable efficiency for a nonprofit arts organization. Their 57% direct traffic (vs 37% organic) signals something rare: a brand people type directly into browsers. That's not just loyalty; it's habit formation at the institutional level.

The tech stack reveals their priorities: Cloudflare for performance, Vite for modern development, and a mobile-first design using Swiper. But notice what's missing—there's no heavy CMS or complex paywall. They're investing in content velocity and distribution, not locking it behind subscriptions. This is a broadcast mentality adapted for digital.

  • 1,006,500 backlinks: authority built through decades of artist relationships, not SEO tricks
  • Triple A programming leadership: they define the 'adult album alternative' space, not just compete in it
  • Vinyl At Heart branding: physical media positioning in a digital world creates premium perception
No podcast empire (yet)
Human-curated discovery that builds taste
No subscription paywall
Direct traffic > search dependency
No algorithmic personalization
Cultural authority over scale-at-all-costs

The Last Analog Advantage

While tech giants optimize for engagement, WXPN optimizes for resonance. Their 254k monthly visitors aren't just metrics—they're a community that trusts human curation over machine learning. In the attention economy, this is their moat.

What tech stack does Xpn use?

27 detected
Cloud & Hosting1
Advertising1
Social1
Web Standards1
Build Tools1
UI Libraries1
JavaScript Libraries1
Frontend Frameworks1
Tracking & Analytics12
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
G
Google Tag Manager
F
Facebook Pixel
G
Google Analytics
G
Google Static
G
Google Ads
G
Google DoubleClick
F
Facebook
G
Google APIs

How much traffic does Xpn get?

Traffic & Engagement

146.4K
Monthly Visits
+11.7%
6.0
Pages/Visit
28:28
Avg. Duration
61%
Bounce Rate
Monthly Traffic Trend+15%
127.4K
Oct 2025
Oct
131.1K
Nov 2025
Nov
146.4K
Dec 2025
Dec

Rankings

#232,927
Global Rank
#59,978
United States Rank
Music
Category

Backlinks & Authority

1.0M
Backlinks
9.6K
Ref. Domains
42
Authority Score
Low
Penalty Risk
Backlinks Trend+136%
427.2K
Jul 2025
Jul
411.5K
Aug 2025
Aug
413.2K
Sep 2025
Sep
617.4K
Oct 2025
Oct
866.1K
Nov 2025
Nov
1.0M
Dec 2025
Dec

Search Traffic

Organic
91.9K

Top Organic Keywords

#1wxpn
14,800 vol14.5%
#1wxpn playlist
5,400 vol5.3%
#7music news
135,000 vol5.0%
#1xpn playlist
4,400 vol4.3%
#1xpn
2,900 vol2.8%

Where is Xpn's audience located?

🇺🇸United States91.0%
🇨🇦Canada3.9%
🇬🇧United Kingdom3.1%
🇲🇽Mexico1.0%
🇫🇷France0.3%

Device Distribution

Desktop83.5%
Mobile16.5%

What keywords does Xpn rank for?

5 keywords
1wxpn11.6K vol$1.33
2xpn.org playlist1.5K vol
3wxpn radio500 vol$4.24
4wxpn the nineties290 vol
5wxpn 885 covers540 vol

How is Xpn's SEO?

Open Graph Image

OG Image preview
og:image

https://backend.xpn.org/app/uploads/2022/04/wxpn_home_featured.jpg

Meta Tags

title28 chars

Home - WXPN | Vinyl At Heart

description161 chars

WXPN is a nationally recognized leader in Triple A programming and the premier guide for discovering new and significant artists in rock, blues, roots, and folk.

languageEN

H1 Tags

h1WXPN - Home

Who works at Xpn?

Loading leads...

What do customers think of Xpn?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Xpn

What is Xpn's Revenue?
Xpn generates approximately $21M in annual revenue. With 102 employees, that's $205,000 per employee.
What does Xpn do?
WXPN is a nationally recognized leader in Triple A programming and the premier guide for discovering new and significant artists in rock, blues, roots, and folk.
How fast is Xpn growing?
Xpn has grown by 11.7% in the last 6 months according to traffic data. employee count has changed by 2% year over year.
How do people interact with Xpn?
When visiting Xpn, visitors view an average of 6.0 pages per visit, and spend around 28:28 on the site, and the bounce rate is 60.9%.
How do people find Xpn?
54.5K people (37%) visit Xpn directly. 91.9K (63%) find them through organic search.
Who uses Xpn?
Xpn's top market is United States with 133.2K visitors (91.0%). Canada is 2nd with 5.7K (3.9%). United Kingdom is 3rd with 4.6K (3.1%).
What technologies does Xpn use?
Xpn uses 15 technologies across their website including Video, Fonts, Cloud & Hosting. Key technologies include YouTube Embed, Font Awesome, Adobe Fonts, Cloudflare.
Who are Xpn's competitors?
Xpn's main competitors include WBHM, WMFE 90.7, Mid-West Family Broadcasting, Newsy, PRI/PRX. These companies operate in similar markets and compete for the same customer base.

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What are Xpn's key pages?

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About xpn.org

WXPN is a nationally recognized leader in Triple A programming and the premier guide for discovering new and significant artists in rock, blues, roots, and folk.

Company Overview

xpn.org
Website
arts_and_entertainment
Industry
#187,056
Global Rank
254.6K
Monthly Visitors
15
Technologies

xpn.org Key Pages

Contact xpn.org

Technology Stack

xpn.org uses 15 technologies across their website including YouTube Embed, Font Awesome, Adobe Fonts, Cloudflare, and more.

Video

YouTube Embed

Fonts

Font Awesome, Adobe Fonts

Cloud & Hosting

Cloudflare

Advertising

Facebook Pixel

Social

AddThis

Analytics & Marketing

Google Tag Manager, Google Analytics

Traffic & Audience

254.6K
Monthly Visits
49%
Bounce Rate
2.5
Pages/Visit
2:38
Avg. Duration

xpn.org receives approximately 254.6K monthly visitors and ranks #187,056 globally. The website has a bounce rate of 49% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 2:38 on the site.

The majority of xpn.org's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is xpn.org?
WXPN is a nationally recognized leader in Triple A programming and the premier guide for discovering new and significant artists in rock, blues, roots, and folk.
What technologies does xpn.org use?
xpn.org uses 15 technologies including YouTube Embed, Font Awesome, Adobe Fonts, and 9 more. View the full tech stack analysis above.
How do I contact xpn.org?
You can contact xpn.org via email at [email protected] or through their contact page.
What are xpn.org's social media accounts?
xpn.org is active on youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is xpn.org?
xpn.org receives approximately 254.6K monthly visitors and ranks #187,056 globally. Traffic is growing by 23.2% month-over-month.

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This page provides publicly available information about xpn.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit xpn.org directly at https://xpn.org.