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Xupes: The $12M Pre-Loved Luxury Powerhouse
How a 59-person UK team built a 4.9/5 Trustpilot empire in resale luxury.
While the luxury market panics over economic headwinds, Xupes is quietly scaling a $12.1M revenue business by selling other people's discarded Birkins and Rolexes. They aren't just a reseller; they are a high-precision logistics and authentication engine disguised as a lifestyle brand.
"Xupes proves that in the high-stakes world of luxury resale, trust is the only currency that matters—and they are printing it."
The SEO Moat of Specificity
Xupes doesn't just rank for 'designer bags.' Their organic traffic is driven by hyper-specific, high-intent queries like 'hermes box birkin 30 retourne' (180 monthly volume) and 'my chanel bag size is 29.5x19.5x8.5' (190 monthly volume). This isn't accidental content marketing; it's a deliberate strategy to capture the exact moment a collector decides to sell or buy. They are answering the questions that only a serious enthusiast asks, effectively filtering out window shoppers before they even land on the site.
The Trust Paradox
In an industry rife with counterfeits and scams, Xupes has achieved a near-perfect 4.9/5 rating across 1,550+ reviews. For a business selling items that often exceed $5,000, this level of social proof is their primary competitive advantage. With 45,276 monthly visits and a 39% direct traffic share, nearly 18,000 users are typing 'xupes.com' directly into their browser. That is brand loyalty in a sector defined by transactional churn.
The company's tech stack reveals a modern, performance-oriented mindset. They leverage Vite for fast builds, Tailwind CSS for design consistency, and a suite of analytics tools (Google Analytics, Clarity) to obsessively track user behavior. However, their reliance on jQuery and Bootstrap suggests a legacy frontend that may need refactoring as they scale past the $12M mark. The transition to a more modern framework could be the key to unlocking higher conversion rates on mobile.
- The 'Undefined' Traffic Anomaly: 35.4% of their traffic comes from 'undefined' regions, suggesting potential tracking issues or a heavy reliance on privacy-focused browsers that block geolocation data.
- Niche Dominance: They dominate search for specific Hermès and Cartier models, effectively owning the 'long-tail' of luxury resale.
- Operational Lean: Generating $12.1M with 59 employees implies a revenue per employee of ~$205k, indicating high operational efficiency for a retail-adjacent business.
The Verdict: A Logistics Company in Fashion's Clothing
Xupes isn't selling bags; they are selling the certainty of authenticity. Their $12M revenue and 4.9-star rating prove that in the volatile world of pre-loved luxury, the middleman who guarantees the truth wins.
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Pre-Owned Luxury | Designer Bags, Jewellery & Accessories | Xupes
Buy authentic pre-loved designer bags, jewellery & accessories from top fashion houses. Shop for your dream pre-loved collector accessory at Xupes, or sell with us.
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Reviews (20)
Wonderful service from start to finish
Wonderful service from start to finish. Reece answered all my questions about the purchase and was able to facilitate preferred delivery day. Purchased a beautiful bag which is in pristine condition ! Very good company to buy from and no hesitation in making this my place to purchase online luxury items.
Hi Pauline, Thank you so much for taking the time to leave such a lovely review. I’m really pleased to hear you had a great experience from start to finish and that I could help answer your questions and arrange delivery around you. We’re delighted you’re enjoying your bag and that it arrived in pristine condition — that’s exactly what we aim for. Thank you for choosing Xupes, it truly means a lot to us, and we look forward to helping you again in the future. Warm regards, Reece Morgan-Dhap Director Xupes
I love this Company, a safe pair of hands
I love this Company, they have the best quality second hand goods. Their attention to detail is what sets them apart, it feels like when you receive your purchase, it’s the same experience as going to the original shop. Beautifully packaged, great quality and you feel confident that you are getting what you think, that it’s thoroughly checked which in this world of so many fakes, is key to me. Wouldn’t go anywhere else.
Wonderful international purchasing experience
Reece is amazingly responsive and helpful. My bag was shipped carefully and quickly, and the condition was accurately described. I am a repeat customer and have had only very positive experiences with Xupes.
Hi Chris, Thank you very much for your kind feedback and for taking the time to share your experience. I’m really pleased to hear that everything from communication to shipping and condition met your expectations, especially for an international purchase. It’s always a pleasure looking after returning clients, and your continued trust in Xupes truly means a great deal to us. We look forward to assisting you again whenever you’re next searching for something special. Kind regards, Reece Morgan-Dhap Director Xupes
Excellent bag and excellent service
Excellent bag and excellent service , bag arrived next day
Hi Debbie, Thank you so much for your lovely feedback. I’m delighted to hear you’re pleased with your bag and that it arrived with you so quickly. Providing both exceptional pieces and a seamless service is always our priority. Thank you again for choosing Xupes — we hope to assist you again in the future. Kind regards, Reece Morgan-Dhap Director Xupes
Quality & reliable seller
I have recently purchased an Hermes bag from Xupes, Reece was very quick in returning my initial queries, sharing photos, pricing up for part-exchange, providing shipping label and contract, real time updates on shipping progress, and eventually sending out of the bag. The whole process was very smooth and re-assuring, the item is as described and I absolutely love it. This was my first purchase, and I would not hesitate doing business again with Xupes. :)
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About xupes.com
Buy authentic pre-loved designer bags, jewellery & accessories from top fashion houses. Shop for your dream pre-loved collector accessory at Xupes, or sell with us.
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xupes.com uses 26 technologies across their website including Font Awesome, hCaptcha, HSTS, PHP, and more.
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Font Awesome
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hCaptcha, HSTS
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PHP
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Framer
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Cloudflare
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OneTrust
Traffic & Audience
xupes.com receives approximately 45.3K monthly visitors and ranks #721,791 globally. The website has a bounce rate of 46% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:42 on the site.
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