xwp.co
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XWP: The WordPress Powerhouse You've Never Heard Of
How a 64-person team is quietly building the infrastructure for the modern web
While everyone chases AI hype, XWP is executing a masterclass in WordPress enterprise dominance. With 64 employees generating $8.4M in revenue, they've turned an 'old' platform into a high-margin enterprise machine.
"XWP doesn't just build WordPress sites—they rebuild the publishing infrastructure for media giants who can't afford downtime."
Enterprise-First Strategy
XWP's customer profile reveals their playbook: Earth's biggest storytellers. They're not competing for $5K website builds. They're positioning as the technical partner for publishers who need performance at scale. With 55% direct traffic, their inbound is dominated by brand-aware enterprises, not random searchers.
The Efficiency Play
At $131K revenue per employee, XWP operates with lean precision. Compare this to typical agencies at $80-100K/employee. Their secret? Productized WordPress solutions, not custom agency work. They've commoditized enterprise WordPress development into a repeatable, high-margin engine.
The tech stack tells a story of modern pragmatism. Yes, it's WordPress—but layered with Tailwind CSS, Swiper for performance, and lazy loading. They're not dogmatic purists; they're pragmatists who know WordPress wins when it's fast and flexible. The GitHub presence (github.com/xwp) shows serious engineering depth, not just theme tweakers.
- WordPress as infrastructure, not just CMS
- Performance-obsessed engineering culture
- Direct relationships with media giants
- Productized delivery over custom projects
The WordPress Moat Is Real
XWP proves that boring infrastructure can be a billion-dollar opportunity if you own the enterprise layer. They're not building for exit—they're building for decades.
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Meta Tags
XWP - Using WordPress to Build Innovative Enterprise Solutions
XWP's on-demand product teams deliver performance-oriented WordPress solutions for Earth’s biggest storytellers.
XWP - Building a better web at enterprise scale.
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About xwp.co
XWP's on-demand product teams deliver performance-oriented WordPress solutions for Earth’s biggest storytellers.
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Technology Stack
xwp.co uses 12 technologies across their website including Google Fonts, PHP, WordPress, and more.
Fonts
Google Fonts
Programming Languages
PHP
CMS
WordPress
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
Web Standards
Twitter Cards, RSS
Traffic & Audience
xwp.co receives approximately 12.2K monthly visitors and ranks #1,392,868 globally. The website has a bounce rate of 30% with visitors viewing an average of 4.3 pages per visit. Users spend an average of 0:22 on the site.
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