xylem.com
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Xylem: The Water Giant's Digital Transformation
How a 19,000-employee engineering firm is betting on smart water tech
Xylem isn't just selling pipes and pumps—they're engineering the future of water infrastructure with a digital-first mindset. With 19,000 employees and $5.25B in revenue, this heavy industry leader is quietly becoming a tech powerhouse.
"Xylem proves that even the most traditional industries can become tech companies when they stop selling products and start selling outcomes."
The Traffic Tells a Story
With 580K monthly visits and 52% coming from organic search, Xylem's digital presence is stronger than most pure-play SaaS companies. Their top keyword 'xylem' drives 53K searches monthly—this isn't a company that needs paid ads to be found. They're building a brand that people actively search for.
The B2B Moat
Xylem's 1.6M backlinks and 40% direct traffic signal something rare: a B2B industrial company with serious inbound momentum. While competitors fight for attention, Xylem owns the water conversation. Their LinkedIn presence isn't just corporate PR—it's a lead gen engine feeding their enterprise sales machine.
- Xylect (910 monthly searches) shows they're building proprietary search ecosystems around their products
- Bell & Gossett (730 searches) reveals their acquisition strategy—buying brands with loyal search volume
- Zendesk in their stack signals customer-centric support, not just transactional sales
The real story isn't in Xylem's revenue—it's in their tech stack. They're using jQuery and Tailwind CSS together, showing they're modernizing legacy systems while staying pragmatic. Their 13-technology stack isn't bleeding edge, but it's stable and scalable for an industrial giant.
The Water Playbook
Xylem's playbook for industrial digital transformation is clear: own the search, build the ecosystem, and let inbound do the heavy lifting. They're not chasing VC-style growth—they're building a $5B+ moat one search query at a time.
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Xylem Water Solutions & Water Technology | Xylem US
Xylem is a leader in developing innovative water solutions through smart technology. Learn more about Xylem's water, wastewater and energy solutions.
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About xylem.com
Xylem is a leader in developing innovative water solutions through smart technology. Learn more about Xylem's water, wastewater and energy solutions.
Company Overview
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Technology Stack
xylem.com uses 13 technologies across their website including Font Awesome, OneTrust, Microsoft Ads, and more.
Fonts
Font Awesome
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OneTrust
Advertising
Microsoft Ads
Customer Support
Zendesk
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
Traffic & Audience
xylem.com receives approximately 580.6K monthly visitors and ranks #80,930 globally. The website has a bounce rate of 41% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 1:50 on the site.
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