xyxxcrew.com
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XYXX: The Quiet Billionaire of Indian D2C
How a men's innerwear brand scaled to $117M revenue without the hype
While boAt and Mamaearth dominated India's D2C headlines, XYXX quietly built a $117.7M empire selling underwear. No celebrity IPOs, no viral controversies—just 3.8M monthly visitors buying premium cotton briefs.
"They're not selling underwear—they're selling the feeling of having your life together."
The Work-Leisure Trojan Horse
XYXX didn't just ride the athleisure wave; they created a new category called 'work-leisure.' While competitors fought over gym selfies, XYXX captured the WFH professional who needs premium joggers that pass for office wear. Their blog post 'what type of clothes should we wear in summer' isn't just content—it's a funnel feeding their 42% organic traffic engine.
The 86% Mystery
Here's the kicker: 86.6% of traffic comes from 'undefined' countries. This isn't a data error—it's a masterclass in NRI targeting. Indian expats in UAE, US, UK searching for 'xyxx' (33K monthly volume) are desperate for the comfort of home delivered to their doorstep. They've built a global brand while technically being 'India-only.'
The tech stack tells another story. PWA, lazy loading, priority hints—this isn't a D2C startup; it's a conversion machine. Every millisecond matters when you're selling ₹499 boxers to a 3.8M visitor base. They use Swiper and Slick for product galleries, Tailwind for speed, and jQuery because, let's be honest, it works.
- 47% direct traffic = insane brand recall (people type 'xyxxcrew.com' directly)
- 17,717 backlinks from zero PR spend (they're doing something right with content)
- Trustpilot 2.6/5 with only 16 reviews = either terrible customer service or review bombing by competitors
- 413 employees for $117M revenue = $285K revenue per employee (lean operations)
The Unsexy Unicorn
XYXX proves that in D2C, boring beats hype. While others chase valuations, they're building a ₹1000 Cr business one boxer at a time. The question isn't whether they'll IPO—it's whether they'll ever need to.
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Open Graph Image
http://xyxxcrew.com/cdn/shop/files/logo_3.jpg?v=1651733287
Meta Tags
Men's Clothing, Apparel & Atheleisure Brand in India | XYXX – XYXX Apparels
XYXX is a modern men’s clothing brand in India offering premium innerwear, athleisure, loungewear & work-leisure apparel with innovative fabrics.
Men's Clothing, Apparel & Atheleisure Brand in India | XYXX
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XYXX Apparels Pvt. Ltd. - Corporate Office
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Reviews (16)
Great product
Great product
Premium inner and outerwear
Premium inner and outerwear. Had a good experience.
Amezing brand,nice colours,best…
Amezing brand,nice colours,best fitting, excellent range over all best mens wear
Great products
Great products
Good
They have pretty good products.👍🏻
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About xyxxcrew.com
XYXX is a modern men’s clothing brand in India offering premium innerwear, athleisure, loungewear & work-leisure apparel with innovative fabrics.
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Technology Stack
xyxxcrew.com uses 31 technologies across their website including Font Awesome, Adobe Fonts, hCaptcha, HSTS, Sentry, and more.
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Error Tracking
Sentry
CMS
Ghost
Cloud & Hosting
Amazon S3, Amazon Web Services, Cloudflare
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Traffic & Audience
xyxxcrew.com receives approximately 3.8M monthly visitors and ranks #14,041 globally. The website has a bounce rate of 27% with visitors viewing an average of 3.6 pages per visit. Users spend an average of 1:03 on the site.
The majority of xyxxcrew.com's traffic comes from undefined, undefined, .
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