9:41
ya.ru
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ya.ru

6 technologies
VerifiedGrowingVisit463.0M/mo$3M196 Tech1 Leads
Deep Dive

The Google of Russia: Ya.RU

How a 19-person team built a search giant with 463M monthly visits

While Western tech giants dominate global headlines, a quiet giant operates in the shadows: Ya.RU. This isn't just a search engine—it's the internet for 94.7% of its user base. With 463 million monthly visits from a team of just 19 employees, it represents a masterclass in hyper-efficient market domination.

462.9M
monthly visits
#80
global rank
66%
direct traffic
19
employees

"This isn't just search—it's digital sovereignty. When 66% of your traffic comes direct, you don't own a search engine; you own a country's internet."

The Monopoly Playbook

The traffic distribution tells a brutal story: 94.7% from undefined (read: Russia), with single-digit percentages from neighboring countries. This isn't global expansion—it's territorial control. The 66% direct traffic rate is staggering; it means two-thirds of users don't even consider alternatives. They type 'yandex' or 'яндекс' directly. That's not brand loyalty; that's infrastructure-level integration into daily life.

The Search Reality

The keyword data reveals unfiltered human behavior. While 'яндекс' (7M monthly searches) and 'yandex' (4.8M) dominate, the second most searched term is 'порно' (1.7M). This isn't a bug—it's a feature of any dominant search platform. But look deeper: 'поиск по фото' (460K) shows users actively seeking visual search capabilities. The platform isn't just a Google clone; it's adapting to local search behaviors that Western platforms ignore.

The technology stack reveals a modern, lean operation. Bootstrap and Ant Design suggest a focus on rapid, consistent UI development. PWA (Progressive Web App) and Lazy Loading indicate a team obsessed with performance—critical when serving nearly half a billion monthly visits with minimal infrastructure overhead. Contentful for CMS and Zendesk for support show they're not just building a product; they're building a scalable service ecosystem.

  • Hyper-localized search: 94.7% of traffic from a single region
  • Direct traffic dominance: 66% bypass search engines entirely
  • Lean operations: 19 employees serving 463M monthly visits
  • Multi-modal search: Text, voice, and image search capabilities
  • Infrastructure-first: PWA and lazy loading for massive scale
Doesn't chase global expansion
Owns an entire national internet ecosystem
Ignores Western market preferences
Builds for local behavior, not global trends
Doesn't diversify beyond search
Focuses on infrastructure-level integration

The Unsexy Truth About Domination

Sometimes the biggest wins come from owning a small pond completely, rather than fishing in a global ocean

What tech stack does Ya use?

7 detected
Customer Support1
Performance1
Web Standards1
UI Libraries1
CSS Frameworks1
Tracking & Analytics1
G
Google Analytics

How much traffic does Ya get?

Traffic & Engagement

463.0M
Monthly Visits
4.9
Pages/Visit
5:02
Avg. Duration
35%
Bounce Rate
Monthly Traffic Trend-3%
479.7M
Oct 2025
Oct
452.1M
Nov 2025
Nov
463.0M
Dec 2025
Dec

Traffic Sources

Search
14%
Direct
66%
Social
4%
Referrals
15%
Email
0%
Paid
1%

Where is Ya's audience located?

🌍94.7%
🌍0.7%
🌍0.6%
🌍0.6%
🌍0.6%

What keywords does Ya rank for?

5 keywords
1яндекс7.1M vol$0.52
2порно1.7M vol
3yandex4.8M vol$0.59
4война миров59.4K vol
5поиск по фото460.6K vol$0.63

How is Ya's SEO?

Meta Tags

title34 chars

Яндекс — быстрый поиск в интернете

description171 chars

Яндекс, найдётся всё: сайты, изображения, музыка, товары. Решайте любые задачи — от повседневных вопросов до научной работы. Можно искать текстом, голосом или по картинке.

og:title

Яндекс

og:description

Найдётся всё

languageRU

H1 Tags

h1Yandex uses cookies
h1Cookie settings

Who works at Ya?

Loading leads...

What do customers think of Ya?

Yandex

Yandex

0.0
0 reviews
Closed

Categories

Software Company#undefinede-Commerce Service#undefinedOnline Marketing Agency#undefinedWeb Hosting Company#undefinedWebsite Designer#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
Moscow, RU

Reviews (0)

Filter by rating:

No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.

Website:http://ya.ru

Frequently Asked Questions about Ya

What is Ya's Revenue?
Ya generates approximately $3M in annual revenue. With 19 employees, that's $150,000 per employee.
What does Ya do?
Яндекс, найдётся всё: сайты, изображения, музыка, товары. Решайте любые задачи — от повседневных вопросов до научной работы. Можно искать текстом, голосом или по картинке.
How fast is Ya growing?
Ya employee count has changed by 217% year over year.
What technologies does Ya use?
Ya uses 6 technologies across their website including CMS, Customer Support, Performance. Key technologies include Contentful, Zendesk, Lazy Loading.
Who are Ya's competitors?
Ya's main competitors include Media Fusion, OH Partners, Elevation B2B Marketing, Find Your Influence, mangan holcomb partners. These companies operate in similar markets and compete for the same customer base.
What do customers think of Ya?
Ya has a Trustpilot score of 0.0 out of 5 (0 stars).

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Raw JSON Data

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About ya.ru

Яндекс, найдётся всё: сайты, изображения, музыка, товары. Решайте любые задачи — от повседневных вопросов до научной работы. Можно искать текстом, голосом или по картинке.

Company Overview

ya.ru
Website
computers_electronics_and_technology
Industry
#80
Global Rank
463.0M
Monthly Visitors
6
Technologies
1+
Employees

ya.ru Social Media

Technology Stack

ya.ru uses 6 technologies across their website including Contentful, Zendesk, Lazy Loading, and more.

CMS

Contentful

Customer Support

Zendesk

Performance

Lazy Loading

Web Standards

PWA

UI Libraries

Ant Design

CSS Frameworks

Bootstrap

Traffic & Audience

463.0M
Monthly Visits
35%
Bounce Rate
4.9
Pages/Visit
5:02
Avg. Duration

ya.ru receives approximately 463.0M monthly visitors and ranks #80 globally. The website has a bounce rate of 35% with visitors viewing an average of 4.9 pages per visit. Users spend an average of 5:02 on the site.

The majority of ya.ru's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is ya.ru?
Яндекс, найдётся всё: сайты, изображения, музыка, товары. Решайте любые задачи — от повседневных вопросов до научной работы. Можно искать текстом, голосом или по картинке.
What technologies does ya.ru use?
ya.ru uses 6 technologies including Contentful, Zendesk. View the full tech stack analysis above.
How do I contact ya.ru?
What are ya.ru's social media accounts?
ya.ru is active on twitter. You can find links to all their social media profiles in the social section above.
How popular is ya.ru?
ya.ru receives approximately 463.0M monthly visitors and ranks #80 globally. Traffic is growing by 2.4% month-over-month.

Related Searches

ya.ru pricingya.ru reviewsya.ru alternativesya.ru loginya.ru careerswhat is ya.ruya.ru tech stackya.ru contactya.ru vs competitorsya.ru featureshow to use ya.ruya.ru integrations

This page provides publicly available information about ya.ru. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ya.ru directly at https://ya.ru.