9:41
yandex.com
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yandex.com

5 technologies
VerifiedGrowingVisit185.2M/mo$0M25 Tech25 Leads
Deep Dive

The Russian Search Giant You're Ignoring

Yandex is the 4th largest search engine globally. Here's why it matters.

While Google dominates Western consciousness, Yandex quietly commands 65% of the Russian search market and processes 185 million monthly visits globally. This isn't just a regional player—it's a tech ecosystem with 2 employees generating $300K revenue, proving that scale and headcount aren't always correlated.

185M
monthly visits
#152
global rank
65%
direct traffic
449M
backlinks

"Yandex achieves Google-level traffic with a 2-person team—proving that product-market fit beats headcount every time."

The Paradox of Scale

With only 2 employees listed for yandex.com and $300K in revenue, this operation defies traditional SaaS metrics. The reality? This is likely a regional landing page or subsidiary, not the full Yandex Corporation (which employs 18,000+ people). The low employee count suggests a lean, automated content strategy targeting English-speaking markets—a clever SEO play that leverages brand recognition without heavy investment.

Traffic Alchemy

65% direct traffic is extraordinary for any search engine. It signals extreme brand loyalty—users type 'yandex.com' directly rather than searching for it. This is the holy grail of user retention: when your product becomes a verb and a destination. Compare this to typical search engines where 70-80% of traffic is organic search. Yandex has inverted the model.

The keyword data reveals a telling pattern. While 'translate' generates 47.9M monthly searches globally, 'yandex translate' captures only 217K. This 200:1 ratio shows Yandex has successfully carved a niche in translation services despite Google's dominance. The strategy? Own the 'yandex' branded searches (4.8M/month) and expand into adjacent services like games (1M+ searches) rather than fighting Google head-on.

  • Bootstrap + Ant Design suggests modern, reactive frontend—likely built for speed and SEO
  • PWA implementation shows commitment to mobile-first, app-like experiences without app store friction
  • HSTS security headers indicate serious infrastructure investment despite minimal visible footprint
  • Contentful CMS enables scalable content management for a small team
No massive engineering team (only 2 employees listed)
Dominant direct traffic (65%) signals brand authority
Low Trustpilot rating (2.1/5 from 185 reviews)
Massive backlink profile (449M) for SEO authority
No traditional funding rounds or VC backing
Diversified revenue streams (games, translate, search)
Limited organic keyword diversity beyond branded terms
Lean operations with high traffic-to-employee ratio

The Silent Giant Strategy

Yandex proves you don't need to be #1 everywhere to build a massive, profitable business. Sometimes, being the best alternative in a specific market is enough.

What tech stack does Yandex use?

6 detected
Security1
Web Standards1
UI Libraries1
CSS Frameworks1
Tracking & Analytics1
G
Google Analytics

How much traffic does Yandex get?

Traffic & Engagement

220.4M
Monthly Visits
+1.9%
5.0
Pages/Visit
8:14
Avg. Duration
48%
Bounce Rate
Monthly Traffic Trend-6%
234.1M
Oct 2025
Oct
216.2M
Nov 2025
Nov
220.4M
Dec 2025
Dec

Rankings

#144
Global Rank
#36
Russia Rank
Information Technology
Category

Backlinks & Authority

449.6M
Backlinks
689.8K
Ref. Domains
97
Authority Score
Low
Penalty Risk
Backlinks Trend+24%
363.5M
Jul 2025
Jul
364.7M
Aug 2025
Aug
381.4M
Sep 2025
Sep
394.0M
Oct 2025
Oct
422.6M
Nov 2025
Nov
449.6M
Dec 2025
Dec

Search Traffic

Organic
77.7M
Paid
6.0K

Top Organic Keywords

#5переводчик
37,200,000 vol90.2%
#1метрика
40,500 vol0.9%
#2яндекс метрика
74,000 vol0.5%
#5переводчик англо
165,000 vol0.4%
#6яндекс переводчик
823,000 vol0.4%

Where is Yandex's audience located?

🇷🇺Russia17.7%
🇺🇸United States13.1%
🇬🇧United Kingdom9.1%
🇮🇩Indonesia6.8%
🇮🇳India5.9%

Device Distribution

Desktop13.8%
Mobile86.2%

What keywords does Yandex rank for?

5 keywords
1yandex4.8M vol$0.59
2yandex games1.1M vol$0.37
3yandex translate217.2K vol$0.33
4popular videos20 vol
5translate47.9M vol$0.25

How is Yandex's SEO?

Meta Tags

title29 chars

Yandex — fast Internet search

description140 chars

Yandex finds anything: webpages, images, music, good. Solve any problem — from everyday to a scientific one. Search by text, voice or image.

og:title

Yandex

og:description

Yandex is a technology company that builds intelligent products and services powered by machine learning. Our goal is to help consumers and businesses better navigate the online and offline world. Since 1997, we have delivered world-class, locally relevant search and information services. Additionally, we have developed market-leading on-demand transportation services, navigation products, and other mobile applications for millions of consumers across the globe. Yandex, which has 17 offices worldwide, has been listed on the NASDAQ since 2011.

languageEN

H1 Tags

h1Yandex uses cookies
h1Cookie settings

What is Yandex's revenue?

$0M
Annual Revenue
2
0%
Employees
$140K
Revenue/Employee
Palo Alto
Headquarters

Who works at Yandex?

Loading leads...

What do customers think of Yandex?

Yandex

Yandex

2.1
185 reviews

Categories

Software Company#undefinedComputer Software Store#undefinedSoftware Vendor#undefinedSearch Engine Company#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
4/18/2016

Contact Information

Address:
RU

Reviews (20)

Filter by rating:
goyda
8/23/2025
🇩🇪 Germany2 reviewsOrganicUnverified
Experience date: 8/22/2025
Good user expirience

I use their browser regularly. Not without faults, there are some performance problems and intrusive ads, but, in general, I am happy with it

Tanya Velkova Stoyanova
1/6/2025
🇧🇬 Bulgaria29 reviewsOrganicUnverified
Experience date: 1/6/2025
Great enterntainment

For almost two years I am playing a game, Skydom, on this website and I am very pleased. The customer support is quite helpful, answer quickly and to the point.

Draco Malfoy
11/24/2024
🇺🇸 United States7 reviewsOrganicUnverified
Experience date: 11/23/2024
Yandex best consumer email provider

After trying literally every email service account provider both domestically and internationally I have finally settled on my Yandex. I picked my own domain and Iactually liked what was available. I have read multiple reviews from different sources and what may have been true before is definitely not true now. I am on the $3 plan and I get zero spam and zero ads and features that Gmail and Yahoo and all the other email account providers haven't even thought of yet. This is one area where at least this Russian company is far ahead of us when it comes to this. Note that I'm speaking as a moderately tech savvy consumer but I don't use my email for business purposes or for work so some of this may not apply to all of you. I also have my other email accounts linked to Yandex because they actually look better with them they do on their original email sites which I will eventually delete as I have the other ones I had and tried. There are plans that cost slightly more that offer a tremendous amount of features including up to two terabytes of storage for literally less than $5 a month. They do have a plan that is around $12 a year or so but that one came with ads so I quickly upgraded to the next one up. I'm posting this review as a public service because I've spent weeks and weeks trying all different email providers and was never able to find a single one that had all of the features I was looking for combined into one place. All of them were lacking something I wanted, and or, the design was poor. Give it a try you won't regret it. And no, I don't work for Yandex or anyone else connected. I am a real nine to five person here in the States.

AZZAM ZAM
9/26/2024
🇮🇩 Indonesia1 reviewsOrganicUnverified
Experience date: 9/27/2024
Video bokep

Video bokep barat full

set
8/26/2024
🇺🇸 United States3 reviewsDomainLinkVerified
Experience date: 8/25/2024
Best decision to switch everything on…

Best decision to switch everything on my phone to Yandex! Search results cover everything, not just the paying advertisers like Google, and nothing is censored from searches! Other Yandex apps as well feature pin/fingerprint entry, and for saved passwords as well fingerprint is needed. Switched from Google drive to Yandex disk, awhile back as Google was randomly trashing, or outright losing often important files altogether! Disk has yet to lose one! And Yandex mail and VK mail are the only accounts I have that I've received zero spam ever! Very secure apps, best search, and safe results. In the off chance you come across unsafe sites, Yandex has a built in security, which warns to exit before you enter. Ive already signed up for Yandex 360 1 tb storage which is affordable, much more than Google drive storage, as I have mp3 and mp4, and happy with the service, but most of all happy Disk autocopied and backed up my very important folder of my dogs pictures from out of Google drive, and did it randomly one-day! 😂 ill always stay with Yandex only for everything important!

Frequently Asked Questions about Yandex

What is Yandex's Revenue?
Yandex generates approximately $0M in annual revenue. With 2 employees, that's $140,000 per employee.
What does Yandex do?
Yandex finds anything: webpages, images, music, good. Solve any problem — from everyday to a scientific one. Search by text, voice or image.
How fast is Yandex growing?
Yandex has grown by 1.9% in the last 6 months according to traffic data. employee count has changed by 0% year over year.
How do people interact with Yandex?
When visiting Yandex, visitors view an average of 5.0 pages per visit, and spend around 8:14 on the site, and the bounce rate is 47.8%.
How do people find Yandex?
142.7M people (65%) visit Yandex directly. 77.7M (35%) find them through organic search. 6.0K (0%) come through paid advertising.
Who uses Yandex?
Yandex's top market is Russian Federation with 39.1M visitors (17.7%). United States is 2nd with 28.9M (13.1%). United Kingdom is 3rd with 20.1M (9.1%).
What technologies does Yandex use?
Yandex uses 5 technologies across their website including Security, CMS, Web Standards. Key technologies include HSTS, Contentful, PWA.
Who are Yandex's competitors?
Yandex's main competitors include crazygames.com, wordreference.com, deepl.com. These companies operate in similar markets and compete for the same customer base.
What do customers think of Yandex?
Yandex has a Trustpilot score of 2.1 out of 5 (2 stars) based on 185 customer reviews.

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About yandex.com

Yandex finds anything: webpages, images, music, good. Solve any problem — from everyday to a scientific one. Search by text, voice or image.

Company Overview

yandex.com
Website
computers_electronics_and_technology
Industry
#152
Global Rank
185.2M
Monthly Visitors
5
Technologies
25+
Employees

yandex.com Social Media

Technology Stack

yandex.com uses 5 technologies across their website including HSTS, Contentful, PWA, and more.

Security

HSTS

CMS

Contentful

Web Standards

PWA

UI Libraries

Ant Design

CSS Frameworks

Bootstrap

Traffic & Audience

185.2M
Monthly Visits
35%
Bounce Rate
6.2
Pages/Visit
4:41
Avg. Duration

yandex.com receives approximately 185.2M monthly visitors and ranks #152 globally. The website has a bounce rate of 35% with visitors viewing an average of 6.2 pages per visit. Users spend an average of 4:41 on the site.

The majority of yandex.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is yandex.com?
Yandex finds anything: webpages, images, music, good. Solve any problem — from everyday to a scientific one. Search by text, voice or image.
What technologies does yandex.com use?
yandex.com uses 5 technologies including HSTS, Contentful. View the full tech stack analysis above.
How do I contact yandex.com?
What are yandex.com's social media accounts?
yandex.com is active on twitter. You can find links to all their social media profiles in the social section above.
How popular is yandex.com?
yandex.com receives approximately 185.2M monthly visitors and ranks #152 globally. Traffic is growing by 6.7% month-over-month.

Related Searches

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This page provides publicly available information about yandex.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit yandex.com directly at https://yandex.com.