yardstik.com
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Yardstik: Killing Background Check Inefficiency
How a 72-person team is disrupting a $20B industry with data-driven screening.
The background screening industry is plagued by legacy providers who charge premiums for slow, opaque processes. Yardstik is the antithesis of that: a data-native platform claiming measurably better results—12% cost savings and 10% fewer screenings—proving that 'better' isn't just a marketing buzzword; it's a metric.
"They aren't just selling background checks; they are selling risk reduction through algorithmic decision-making."
The User Experience Paradox
Yardstik’s traffic profile is fascinating. With 70% direct traffic and only 20% organic search, they aren't winning on SEO—they are winning on retention. This suggests a sticky product where users (likely HR platforms and gig economy apps) integrate Yardstik’s API and return frequently. The high volume of searches for 'yardstik api docs' confirms this is a developer-first product, not a sales-led legacy vendor.
The Efficiency Algorithm
The core thesis of Yardstik is counter-intuitive: they save clients money by doing *less*. By using proprietary data and smarter filtering, they claim to reduce unnecessary screenings by 10%. In an industry notorious for 'spray and pray' background checks, this efficiency metric is their strongest wedge against slow, expensive incumbents.
- Developer-First API: High search volume for 'yardstik api docs' indicates a robust, documented integration layer.
- Cost-Efficiency Model: The 12% average savings is a direct attack on legacy pricing structures.
- Strategic Funding: $24M in funding allows them to scale engineering (led by CTO Josh Cutler) over aggressive sales bloat.
While their global rank (#204,791) might seem modest, it's deceptive. Yardstik operates in a B2B niche where volume metrics matter less than conversion quality. With a leadership team boasting veterans from high-growth tech sectors, Yardstik is positioned not as a utility, but as a strategic infrastructure layer for modern hiring.
Yardstik is the API for Modern Hiring
They are transforming background screening from a cost center into a data-driven competitive advantage.
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Yardstik - Measurably Better Background Screening
Yardstik offers measurably better background screening with 12% average cost savings and 10% average fewer screenings. Ditch the slow, costly legacy providers and embrace the speed, efficiency, and transparency you deserve with Yardstik.
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About yardstik.com
Yardstik offers measurably better background screening with 12% average cost savings and 10% average fewer screenings. Ditch the slow, costly legacy providers and embrace the speed, efficiency, and transparency you deserve with Yardstik.
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Technology Stack
yardstik.com uses 25 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
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Font Awesome, Google Fonts
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PHP
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WordPress
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cdnjs, jsDelivr
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Traffic & Audience
yardstik.com receives approximately 154.3K monthly visitors and ranks #204,791 globally. The website has a bounce rate of 39% with visitors viewing an average of 5.0 pages per visit. Users spend an average of 3:30 on the site.
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