yardzen.com
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Yardzen: The $44M Startup Digitizing the $129B Lawn Industry
How a 165-person team is disrupting landscape design with an online-first model
The lawn care industry is stuck in the 20th century—fragmented, slow, and analog. Yardzen is betting that the $129B US landscape market is ready for a digital-first overhaul, and with $44.1M in revenue, they're proving the thesis works.
"Yardzen isn't selling landscaping services—they're selling a vision of the future where your backyard is designed by AI and built by vetted pros, all through a digital interface."
The Growth Engine
Yardzen's traffic breakdown reveals a fascinating strategy: 50% direct traffic versus 39% organic search. This isn't a startup relying on SEO hacks—it's a brand with serious recall. When people type 'yardzen' directly into their browser (3,370 monthly searches), they're not comparing options; they're seeking a specific solution. The 19% branded search volume suggests strong word-of-mouth in the home improvement space, where trust is everything.
The User Experience Revolution
Traditional landscape design requires site visits, hand-drawn sketches, and weeks of back-and-forth. Yardzen flips this by using satellite imagery and user-submitted photos to create designs remotely. Their 28 Trustpilot reviews (averaging 4.3/5) highlight a key insight: customers aren't just buying a design—they're buying the peace of mind that comes with a vetted professional network. The platform's 50% direct traffic suggests users return for phased projects or referrals, a critical retention metric in home services.
What's most compelling about Yardzen's model is the capital efficiency. With 165 employees generating $44.1M in revenue, that's approximately $267K per employee—exceptional for a physical services business. Compare this to traditional landscaping companies with heavy equipment overhead and sales teams, and the digital-first model reveals its margin advantage. Their tech stack (Next.js, Tailwind, Cloudflare) is modern but pragmatic—no over-engineering, just solid infrastructure to support a hybrid digital/physical service.
- 50% direct traffic indicates strong brand recall and repeat usage
- The 'shrubhub' keyword (310 monthly searches) reveals competitive benchmarking is happening
- Before/after content drives 240 monthly searches—visual proof converts in home services
- Their 19% branded search vs. 81% non-branded suggests they're capturing intent beyond their brand name
The Verdict: A Template for Analog Industry Disruption
Yardzen proves that even the most fragmented, local industries can be digitized with the right model. The question isn't whether landscaping will go digital—it's whether incumbents can adapt before Yardzen captures the market.
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Yardzen: The Leading Online Landscape Design & Build Platform
The No. 1 landscape design and build platform that factors your style and your property's unique characteristics to create a just-for-you design, then pairs you with a vetted pro to bring your dream yard to life.
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Reviews (20)
Well done Yardzen!
I recently collaborated with Yardzen to revamp my backyard, which had become outdated since we moved in five years ago. The space featured a koi pond and plants that were no longer visually appealing. Despite my attempts to refresh the area, I realized I had made some costly mistakes. This time around, we decided to donate the koi and renovate the pond, pool, and surrounding landscape. I sought Yardzen's expertise and was impressed by their top-notch advice, plans, and customer care. I highly recommend their professional team for anyone seeking a hassle-free and high-quality outdoor renovation experience!! Well done, Yardzen!
Outstanding service and team
We are impressed with the outstanding service and communication from the team. They fully embraced our ideas throughout the entire process and delivered an exceptional project. We’re thrilled to have discovered Yarzen and recommend their services to others.
Thank you so much for sharing this, Ranko. We’re thrilled to hear you had such a great experience! Our team loved partnering with you and bringing your ideas to life, and it means a lot to know you felt supported and heard throughout the process! We’re grateful you chose Yardzen and hope you enjoy your space for years to come.
Their advice
Their advice, as well as their ability to depict your space, was invaluable in settling in a design that worked for our backyard.
Yardzen handles all of my projects
Yardzen handles all of my projects. I love the team and the process. Easy, simple, yet elegant outcomes
Thanks so much, Shawn! We love working with you and are thrilled you’ve had such great experiences with the team and process.
Yardzen’s team helped me visualize a…
Yardzen’s team helped me visualize a beautiful transformation of my yard and home. They were quick to respond to any of my questions, and easy to communicate with. We had our first home designed by Yardzen and had to come back for our new home. I definitely recommend them to anyone who wants to reimagine their home’s exterior.
Thank you, Carla! We’re so glad to have worked with you again and to hear you’re loving your new design. It means so much that you continue to trust Yardzen to bring your outdoor spaces to life.
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About yardzen.com
The No. 1 landscape design and build platform that factors your style and your property's unique characteristics to create a just-for-you design, then pairs you with a vetted pro to bring your dream yard to life.
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Technology Stack
yardzen.com uses 20 technologies across their website including AccessiBe, Google Maps, Font Awesome, and more.
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AccessiBe
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Google Maps
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Font Awesome
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Contentful
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Cloudflare
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Traffic & Audience
yardzen.com receives approximately 72.6K monthly visitors and ranks #456,996 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:42 on the site.
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