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Yassir: Africa's Super App Contender
Analyzing the $207M revenue play to dominate North African daily services
While Western tech giants fight over saturated markets, Yassir is quietly building an empire in North Africa, leveraging a $207.9M revenue run-rate to prove that the 'Super App' model works outside of Asia. This isn't just a ride-hailing app; it's a calculated land grab for the daily digital lives of millions.
"Yassir isn't competing on features; they're competing for habit. Once you pay, ride, and eat in one ecosystem, you don't leave."
The Revenue vs. Valuation Gap
With over $200M in revenue, Yassir operates at a scale rarely seen for a startup with 'N/A' public funding rounds. This suggests either a highly efficient bootstrapped operation or undisclosed private equity. The 1,024 headcount indicates they are investing heavily in infrastructure, not just marketing, to secure their moat before international giants fully wake up to the Maghreb market.
The 'Search Intent' Moat
The SEO data reveals a fascinating insight: 55% of traffic is organic, and the top keywords are branded ('yassir', 'yassir food'). This is the gold standard for product-market fit. Users aren't being fed ads to find Yassir; they are actively searching for 'Yassir Food' by name. This indicates a brand that has transitioned from a generic service to a household verb.
The tech stack reveals a pragmatic approach: they use Tailwind CSS and Bootstrap for rapid UI iteration, PWA for low-bandwidth accessibility (crucial in emerging markets), and standard analytics tools. They aren't reinventing the wheel; they are optimizing for speed and reach. The low Trustpilot score (1.5/5) is a common growing pain for logistics-heavy apps in developing infrastructure regions, but the revenue numbers suggest customers tolerate the friction.
- Revenue Dominance: Generating nearly a quarter-billion in revenue signals serious B2B and B2C traction.
- Branded Search Volume: 'Yassir' alone commands 7,320 monthly searches, dwarfing generic terms.
- Regional Focus: The traffic concentration (undefined top countries) implies a strong North African stronghold before global expansion.
The North African Grab
Yassir is proving that the next billion users won't choose a super app by default—they'll choose the one that already handles their money, their food, and their ride.
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Meta Tags
Yassir - Ride, Eat & Shop. the All In One Super App
With the super app Yassir, you can access on-demand daily services such as ride-hailing, food and grocery delivery, and payments
Yassir - Ride, Eat & Shop: The All-in-One Super App
Access on-demand daily services like ride-hailing, food and grocery delivery, and payments with Yassir, your super app.
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Reviews (12)
Yassir perfect
Yassir perfect. Great experience Sahitoo
Sahaa yassir chwaker
Sahaa yassir chwaker
Merci pour votre confiance Houssam 🥰
Terrible experience and very expensive prices
I've tried the app more over 5 years. Terrible experience from start to finish. The app is unreliable, very expensive, drivers cancel a lot, and prices change for no reason. Customer support is practically nonexistent and never solves anything. Waiting times are ridiculous, and the service quality keeps getting worse. Completely unprofessional and not worth the frustration. I strongly do not recommend this company.
I am very disappointed with the…
I am very disappointed with the service, the false info on products either out of stock or we will wait the whole night for delivery without any feedback. This is a total scam, and they steal money from customers like this. It should be shut
They company makes it so hard for us to…
They company makes it so hard for us to support it. There is always errors on my orders from missing items to incorrect items substituting unavailable items without the clients consent. The support team is slow to assist and today they had the nerve to initially refuse to refund me the difference after they added a cheaper items as a substitute in my groceries. I do not recommend them at all especially the Midrand store
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About yassir.com
With the super app Yassir, you can access on-demand daily services such as ride-hailing, food and grocery delivery, and payments
Company Overview
yassir.com Social Media
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Technology Stack
yassir.com uses 17 technologies across their website including Google Maps, HSTS, Sentry, and more.
Maps
Google Maps
Security
HSTS
Error Tracking
Sentry
Advertising
Facebook Pixel
Analytics & Marketing
Clarity, Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
yassir.com receives approximately 218.5K monthly visitors and ranks #225,871 globally. The website has a bounce rate of 60% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:51 on the site.
The majority of yassir.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about yassir.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit yassir.com directly at https://yassir.com.