yemeksepeti.com
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Yemeksepeti: The Turkish Delivery Titan
A 19-year-old giant navigating the brutal economics of on-demand food delivery.
While the West debated DoorDash vs. UberEats, Yemeksepeti was quietly building a monopoly in Turkey, processing millions of transactions daily. Yet, beneath the surface of its $851M revenue lies a story of aggressive scaling, cultural dominance, and a critical vulnerability in user trust.
"Yemeksepeti isn't just a platform; it's the default infrastructure for food delivery in Turkey, commanding a 98% market share in traffic."
The Moat of Habit
The data reveals a staggering metric: 59% of traffic is direct. This isn't the behavior of a casual user browsing options; this is habit formation at an industrial scale. When a user types 'yemek' into their browser and the first autocomplete is your brand, you have achieved 'verb status' in the market. Yemeksepeti has effectively colonized the digital reflex of Turkish consumers.
The Trust Paradox
Here lies the company's most fascinating contradiction. With 8.5 million monthly visits and dominant market control, Yemeksepeti commands respect. However, a Trustpilot rating of 1.4/5 suggests a severe disconnect between platform scale and customer satisfaction. For product leaders, this is a cautionary tale: high retention (evidenced by direct traffic) can mask deep-seated UX friction that eventually becomes a PR liability.
Their tech stack is modern—utilizing Tailwind CSS for rapid UI iteration and Cloudflare for security (specifically Turnstile to combat bots). However, the presence of high-level fraud specialists like Hakan Acun in the key people list signals that the 'fraud vs. platform' war is being fought daily. In high-volume marketplaces, payment integrity is often the silent killer of margins.
- SEO Dominance: Ranks for over 200k keywords, with 'yemek sepeti' alone driving 217k monthly searches.
- Traffic Concentration: 98.6% of traffic originates from undefined/unknown regions (likely Turkey), highlighting a lack of international diversification.
- Workforce Scale: Nearly 4,200 employees suggests a heavy investment in logistics and operations over pure software engineering.
The Verdict: A Giant on Shaky Feet
Yemeksepeti proves that market dominance doesn't guarantee customer love. For investors, the question is whether they can fix the trust gap before a competitor exploits it.
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Reviews (20)
Their customer service is horrible
Their customer service is horrible. They dont provide refund for mistakes in your order.
Horrible customer support
Horrible customer support, extremely bad delivery service and zero accountability for their mistakes. You will have to use this service as sometimes it's the only option, but avoid at all costs when you can.
They stole my money bad customer service
They stole my money bad customer service
Scammers
They charged me 30$ twice for groceries ( total of 60$ ) and when I asked the delivery driver he said "nono we serious company we don't do that" idiot scammers. I contacted support instead of refunding me WITH PROOF OF SCREENSHOTS OF MY CARD CHARGE they gave me 100Lira, which is a 2-3 dollar coupon that I can only use IF I PURCHASE AGAIN. Idiotic scammers, shit support.
Credit cards payments no allowed??
I tried today to complete an order and tried several times to make the payment with 3 different cards ! Didn't work ! Finally I gave up and called the local kebab shop and explained that I want to pay at the door , my order went threw and I paid at the door ! I want to know the reason why I couldn't save my CC or debit cards in the app? All cards are active for international payments! I am using them in TR ALWAYS!
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yemeksepeti.com uses 3 technologies across their website including Cloudflare Turnstile, Cloudflare, Tailwind CSS.
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yemeksepeti.com receives approximately 8.5M monthly visitors and ranks #5,484 globally. The website has a bounce rate of 34% with visitors viewing an average of 6.5 pages per visit. Users spend an average of 6:04 on the site.
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