yes.fit
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Yes.Fit: Gamifying Fitness for the Masses
A deep dive into the platform turning virtual races into a $7M revenue engine.
While the fitness tech market is crowded with data-obsessed wearables and punishing workout apps, Yes.Fit has carved out a lucrative niche by focusing on the one metric that actually retains users: fun. By gamifying virtual races and challenges, they've turned solitary fitness into a global community experience.
"Yes.Fit proves that in the attention economy of fitness, motivation beats metrics every time."
The Psychology of Belonging
The core product insight is simple: people don't just want to run; they want to belong. With 55% of traffic being direct, Yes.Fit has built a sticky community where users return not just for the app, but for the social validation and the tangible rewards—the medals that arrive in the mail. It's a physical manifestation of digital effort, bridging the gap between online challenges and real-world achievement.
The Growth Engine
Despite a modest 24K monthly visits, the business model is highly efficient. The heavy reliance on direct traffic (55%) suggests a strong brand recall and repeat user base, likely fueled by their partnership model with major brands like Lake Tahoe. They aren't burning cash on broad acquisition; they are converting a niche, high-intent audience looking for structured, reward-based fitness.
The tech stack—built on Next.js and Tailwind CSS—indicates a modern, scalable frontend architecture capable of handling dynamic content for global virtual events. However, the industry categorization as 'food_and_drink' (likely a data anomaly) hides their true identity as a digital fitness platform. Their 33-person team is lean, focusing on client relationships and content creation rather than bloated engineering overhead.
- Gamification over data: Medals and rewards drive retention more than raw stats.
- Hybrid model: They bridge the digital app experience with physical medal fulfillment.
- Brand partnerships: Leveraging locations like Lake Tahoe to create destination-style virtual events.
- Community-first: High Trustpilot rating (4.3/5) indicates strong customer satisfaction.
The Verdict: A Lean, Motivated Machine
Yes.Fit isn't trying to be everything to everyone. They are the specialists in virtual motivation, and the numbers prove it's a profitable bet.
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Your Fit. Your Way. | A Mobile App That Makes Motivation Easier | Yes.Fit
The Global Leader in Virtual Races and Fitness Challenges. Interactive, motivating, and fun. Earn medals and other rewards. Get started for free.
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Reviews (20)
Satisfied member
I have been a Yes Fit member for just over two years. I have had a positive experience from the variety of events to the quality of the medals to the quick shipping when events are completed to the helpful customer service. I do have one complaint though, there are so many beautiful and fun medals I don't know which ones to get. Still working on the ones I purchased last year and have more purchased this year. One review mentioned races not tracking. I have the same problem. I have found that turning off my phone and restarting it updates the distance.
Yes.Fit is the very best
Yes.Fit is the very best. When it comes to the real thing. The challenges are better, Great looking medals, shirts, & etc., Great support staff ready to help you at anytime, The two plans they have are very reasonable & affordable, Shipment of your medal(s) or other items are very quick, and a great motivation to get in shape & good health. I recommend, Yes.Fit to anyone & everyone.
Great quality products that are shipped quickly Gabriel Culiat
Great quality products that are shipped quickly.
We are so grateful for your kind words. Thanks for sharing your review with us and the community
WOW!!!!
WOW!!!! I have just bought Yes.Fit packs which realy cuptured every eyes on the road.like it and i will also order soooooooon!!!!
YAY!! That is awesome!!
the company is amazing
I am one of many who will continue to use Yes.Fit in the near future because the company is amazing, engaging, and always encouraging. If support is required, it is only a chat away.
You are amazing!! Thank you for being a part of our Yes.Fit Family!!
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About yes.fit
The Global Leader in Virtual Races and Fitness Challenges. Interactive, motivating, and fun. Earn medals and other rewards. Get started for free.
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Technology Stack
yes.fit uses 18 technologies across their website including Cloudinary, Font Awesome, Google Fonts, HSTS, and more.
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Cloudinary
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Font Awesome, Google Fonts
Security
HSTS
Cloud & Hosting
AWS CloudFront, Vercel
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DoubleClick Floodlight, Google Ads, Facebook Pixel
Customer Support
Intercom
Traffic & Audience
yes.fit receives approximately 24.2K monthly visitors and ranks #859,526 globally. The website has a bounce rate of 53% with visitors viewing an average of 4.0 pages per visit. Users spend an average of 1:42 on the site.
The majority of yes.fit's traffic comes from .
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This page provides publicly available information about yes.fit. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit yes.fit directly at https://yes.fit.