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Yes24: Korea's Cultural Monopoly
How a 118-person team commands a $17M empire in books, tickets, and community
While Amazon fights for global dominance, Yes24 quietly built an unassailable cultural fortress in South Korea. This isn't just e-commerce—it's the operating system for Korean entertainment, serving 11.4M monthly visits with surgical precision.
"118 employees. $17M revenue. 11.4M monthly visitors. Yes24 proves that focus beats scale every time."
The Efficiency Playbook
With just 118 employees generating $17.1M in revenue, Yes24 achieves an astonishing $145K revenue per employee. This is lean operations at its finest—no bloated teams, no feature creep. They dominate the '예스24' keyword (135K monthly searches) while maintaining a 53% organic traffic ratio, meaning they spend minimally on paid acquisition. Their secret? Becoming synonymous with Korean culture itself.
Moat Through Integration
Yes24 doesn't just sell books. They own the entire cultural consumption chain: books, tickets, music, merch, and community. When someone searches 'yes24 티켓' (13K monthly searches), they're not looking for options—they're looking for THE platform. This ecosystem lock-in means a book purchase leads to concert tickets, which leads to fan merchandise, creating a virtuous cycle that competitors can't replicate.
The tech stack reveals their priorities: jQuery and Tailwind for speed, PWA for mobile dominance, and Google Analytics/Clarity for ruthless optimization. They're not chasing shiny objects—they're building a conversion machine. The 43% direct traffic proves brand supremacy; nearly half their users bypass search engines entirely, typing 'yes24.com' directly into their browser.
- Dominates Korean cultural search terms with zero paid dependency
- Revenue-per-employee rivals top SaaS companies despite being e-commerce
- PWA-first strategy captures mobile-first Korean consumers
- 43% direct traffic indicates unbreakable brand loyalty
The Anti-Amazon Strategy
Yes24 proves that depth in one market beats breadth across many. For founders: stop chasing global scale and start dominating your backyard.
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Open Graph Image
https://image.yes24.com/sysimage/renew/og_YES24.png
Meta Tags
예스24
도서, 티켓, 음반, 굿즈, 커뮤니티까지 문화 전반을 아우르는 국내 대표 문화콘텐츠 플랫폼, 아낌없는 혜택과 총알배송을 경험해보세요.
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About yes24.com
도서, 티켓, 음반, 굿즈, 커뮤니티까지 문화 전반을 아우르는 국내 대표 문화콘텐츠 플랫폼, 아낌없는 혜택과 총알배송을 경험해보세요.
Company Overview
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Technology Stack
yes24.com uses 11 technologies across their website including YouTube Embed, Braze, Twitter Pixel, Facebook Pixel, and more.
Video
YouTube Embed
Marketing Automation
Braze
Advertising
Twitter Pixel, Facebook Pixel
Customer Support
Zendesk
Analytics & Marketing
Clarity, Google Tag Manager, Google Analytics
Web Standards
PWA
Traffic & Audience
yes24.com receives approximately 11.4M monthly visitors and ranks #3,764 globally. The website has a bounce rate of 34% with visitors viewing an average of 6.0 pages per visit. Users spend an average of 3:59 on the site.
The majority of yes24.com's traffic comes from undefined, undefined, .
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