yesco.com
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YESCO: The 100-Year-Old Sign Company That Still Dominates
How a 1920s electric sign shop built a $318M empire in the digital age
In 1920, when Henry Ford was perfecting the assembly line, YESCO was building the first electric signs for Las Vegas. Today, they generate $318.6M annually while most digital startups struggle to hit $1M. This isn't a legacy company dying—it's one that mastered the art of physical branding in a digital world.
"They don't just make signs—they build the physical infrastructure of commerce itself."
The Unsexy Moat
YESCO's business model is deliberately unsexy: custom electric signs, displays, and maintenance services. They don't chase SaaS multiples or viral growth. Instead, they've built a 100-year moat through physical infrastructure, regional dominance, and maintenance contracts that generate recurring revenue. Their 65% direct traffic proves customers don't search—they know exactly who to call when their casino sign fails at 2 AM.
The Traffic Paradox
Despite 38,405 monthly visits and a #818,255 global rank, YESCO's traffic tells a fascinating story: 30% comes from organic search, but 65% is direct. This isn't a company that relies on SEO hacks—it's a brand that commands instant recognition. Their top keyword isn't 'sign company' or 'custom signs'—it's 'yesco' itself (2,720 monthly searches). They've become a category of one.
The company's tech stack reveals a pragmatic approach: jQuery, Bootstrap, and Owl Carousel suggest a site that prioritizes function over form. They're not chasing Web3 or AI trends—they're building reliable infrastructure. Their social presence across YouTube, Facebook, LinkedIn, and Instagram shows they understand modern channels, but their core business remains stubbornly physical.
- 100-year history with deep regional roots (Utah, Nevada, Idaho)
- Full vertical integration: design → manufacture → install → maintenance
- High-value keywords: 'yesco job openings' (230 searches/month) shows strong employer brand
- Niche product terms like 'mesh vinyl banners 180x36' indicate specialized B2B catalog
- Leadership continuity: President Ryan Young represents multi-generational ownership
The Billion-Dollar Lesson
YESCO proves that boring, physical businesses can build unshakeable moats. They're not disrupted by digital—they're the infrastructure digital can't replace. Their secret? Show up, build signs, fix them when they break, and do it for 100 years. In a world of vaporware, reliability is the ultimate competitive advantage.
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YESCO – Custom Signs, Lighting, and Billboards Since 1920
YESCO specializes in the design, manufacture, install and maintenance of custom electric signs, displays, and also offers sign and lighting service repairs.
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About yesco.com
YESCO specializes in the design, manufacture, install and maintenance of custom electric signs, displays, and also offers sign and lighting service repairs.
Company Overview
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Technology Stack
yesco.com uses 19 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Advertising
DoubleClick Floodlight, Google Ads
Customer Support
Zendesk
Traffic & Audience
yesco.com receives approximately 38.4K monthly visitors and ranks #818,255 globally. The website has a bounce rate of 49% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 2:02 on the site.
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