ylaw.ca
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YLaw: The $33M Vancouver Powerhouse
How a boutique family law firm scaled to 123 employees and dominates local search
YLaw isn't just another law firm—they're a legal tech-enabled juggernaut that has cracked the code on digital dominance in Vancouver's hyper-competitive family law market. With 123 employees and $33.2M in revenue, they've built a machine that turns divorce and employment disputes into pure profit.
"YLaw proves that even the most traditional industries can be disrupted when you combine aggressive SEO with high-touch client service."
The SEO Playbook That Works
Their keyword strategy is surgical. They're ranking for hyper-specific terms like 'consequences of breaching conduct order fla' (120 monthly searches) and 'can you vary consent order' (70 searches). This isn't broad branding—it's capturing high-intent clients at the exact moment they need a lawyer. With 51% organic traffic, they're spending less on ads while their competitors bleed cash on Google Ads.
The People Assembly Line
123 employees for a law firm is massive—it's not a firm, it's a legal factory. With key players like Leena Yousefi (CEO), Ari Wormeli, and Susan Justice, they've built a team that can handle volume at scale. The real moat? Their careers page attracts 'law y careers' searches (110 monthly volume), turning their employer brand into a recruitment funnel.
The tech stack reveals their modern approach: Tailwind CSS, Vite, and Cloudflare for speed, plus jQuery and Slick for UX. They're not just lawyers who built a website—they're building a digital-first legal service that happens to have a physical presence in BC.
- Dominates Vancouver family law with hyper-specific content that converts
- 123-person team suggests they've cracked the code on legal service delivery at scale
- 51% organic traffic means they own the search results, not rent them
- Social presence across Twitter, Facebook, and LinkedIn for multi-channel trust building
The Bottom Line
YLaw is a digital-native legal practice that happens to practice law, not a law firm that dabbles in digital. At $33M revenue, they're proving that the future of law isn't in billable hours—it's in scale, SEO, and operational excellence.
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5 keywordsHow is Ylaw's SEO?
Open Graph Image
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Meta Tags
Family, Employment and Estates Lawyers | YLaw
Top-rated Vancouver Family Lawyers & Divorce Lawyers, Employment Lawyer, Estate Litigation and Immigration Lawyers. Award winning Law Firm.
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About ylaw.ca
Top-rated Vancouver Family Lawyers & Divorce Lawyers, Employment Lawyer, Estate Litigation and Immigration Lawyers. Award winning Law Firm.
Company Overview
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Technology Stack
ylaw.ca uses 16 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Scheduling
Cal.com
Traffic & Audience
ylaw.ca receives approximately 14.0K monthly visitors and ranks #1,868,567 globally. The website has a bounce rate of 46% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:56 on the site.
The majority of ylaw.ca's traffic comes from undefined, undefined, .
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