yle.fi
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Yle.fi: Finland's Public Media Behemoth
How 42M monthly visits power a nation's digital identity
Yle.fi isn't just a news website—it's Finland's digital backbone, serving 42 million monthly visits to a nation of 5.5 million people. While most public broadcasters struggle with relevance, Yle has engineered a monopoly on attention that commercial players can only dream of.
"When your direct traffic is 63%, you're not a destination—you're a habit."
The Attention Monopoly
Yle's 42M monthly visits to Finland's 5.5M population means every Finn visits ~7.6 times per month. That's not consumption; that's cultural infrastructure. The 63% direct traffic proves Yle isn't discovered—it's default. While commercial media fights for search rankings, Yle owns the home screen.
The Public Service Paradox
With 684 employees and $175M revenue, Yle operates at scale. Yet its Trustpilot rating of 2.1/5 reveals a fascinating tension: public service broadcasters are loved and loathed simultaneously. The data shows Finns can't live without Yle, but they also can't stop complaining about it. This duality is the hallmark of true cultural dominance.
- Yle Areena (streaming) commands 282K monthly searches—more than the brand itself
- Organic search is only 28%, suggesting minimal SEO investment needed
- 40M+ backlinks show institutional authority, not viral content
- Tech stack is deliberately simple: AWS, CloudFront, no fancy frameworks
The keyword data reveals the real story: 'yle areena' beats 'yle' 282K to 189K monthly searches. Finns don't search for news—they search for content. 'Areena' (arena) has become a standalone brand, suggesting Yle's streaming platform has outgrown its parent brand. This is what product-led growth looks like when it's state-funded.
The Infrastructure Play
Yle proves that when you're essential, you don't need to optimize for growth—you are the platform.
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Open Graph Image
https://images.cdn.yle.fi/image/upload/w_1200,ar_1.91,c_fill,g_faces/q_auto:eco,f_auto,fl_lossy/39-12692236617e49e05397
Meta Tags
Yle.fi | Uutiset, urheilu, ilmiöt
Pysy helposti ajan tasalla, opi uutta ja syvennä ymmärrystäsi. Osallistu yhteisiin elämyksiin muiden suomalaisten kanssa. Kirjaudu ja tee Ylen palvelusta omasi.
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Uutisia, päivän puheenaiheita ja muut Ylen parhaat verkkosisällöt.
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Reviews (3)
An excellent Finnish media website
A Finnish media website. Great for news, video, and radio for those who want to read Finnish.
Almost on par with BBC for left wing…
Almost on par with BBC for left wing bias. Even worse is the face that the tax is taken straight from your earnings, meaning you cannot opt out of this lefty garbage
TASS Finland
YLE is the mouthpiece of russian propaganda. Uses other pro-russian medias, and sometimes even lies of the russian officials as its "sources."
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About yle.fi
Pysy helposti ajan tasalla, opi uutta ja syvennä ymmärrystäsi. Osallistu yhteisiin elämyksiin muiden suomalaisten kanssa. Kirjaudu ja tee Ylen palvelusta omasi.
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Technology Stack
yle.fi uses 7 technologies across their website including HSTS, Amazon Web Services, AWS CloudFront, Lazy Loading, and more.
Security
HSTS
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Performance
Lazy Loading
Web Standards
Twitter Cards
CSS Frameworks
Tailwind CSS
JavaScript Libraries
Swiper
Traffic & Audience
yle.fi receives approximately 42.3M monthly visitors and ranks #1,399 globally. The website has a bounce rate of 39% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 3:37 on the site.
The majority of yle.fi's traffic comes from undefined, undefined, .
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This page provides publicly available information about yle.fi. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit yle.fi directly at https://yle.fi.