yodle.com
yodle.com
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Yodle: The $67M Ghost in the Machine
A 10-year-old SMB marketing platform with a 1.2-star rating and a paradox of existence.
In a digital landscape obsessed with growth metrics and viral marketing, Yodle operates as a quiet, revenue-generating ghost. With $66.9M in annual revenue and 376 employees, it commands a massive footprint in the business services sector, yet its online presence is virtually invisible—scoring a catastrophic 1.2/5 rating on Trustpilot.
"Yodle is the ultimate counter-intuitive business: massive revenue, zero digital footprint, and a customer base that actively dislikes them."
The Invisible Enterprise
Yodle defies modern SaaS logic. While competitors fight for organic traffic and SEO dominance, Yodle relies on a sales-driven engine. With Clark Mills as Sales Director and a focus on traditional outbound channels, they have built a $67M empire without the need for a polished web presence or positive public sentiment. It suggests a captive market or a product deeply embedded in legacy workflows.
The Trust Paradox
The data paints a stark picture of user dissatisfaction. With 421 reviews aggregating to a 1.2-star average, the churn must be staggering. Yet, the revenue remains stable. This isn't a product winning on love; it's a product winning on necessity. For SMBs, Yodle appears to be a 'default' choice—a utility rather than a delight.
- Revenue vs. Traffic Mismatch: High financials with near-zero organic visibility.
- Sales-Led Growth: Relies on direct sales (Clark Mills) rather than product-led growth.
- The Legacy Lock-in: Likely serves industries resistant to digital migration.
The Unsexy Billion-Dollar Playbook
Yodle proves that in B2B, sometimes you don't need to be loved—you just need to be there.
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Reviews (20)
Excellent service
Thank you for delivering my parcel.
Have two parcels sitting in Yodel…
Have two parcels sitting in Yodel distribution centre for over a week. No updates cannot get through on phone and live chat does not work. These are goods dispatched from EBay seller. Yodel must be loosing him business as I will cancel if not received in next 24 hours. Use DPD who are always reliable
Yodel
Yodel! Item was posted to me on the 23/11, arrived at Yodel’s Preston depot on 26/11. Still waiting for to be added to the next available drivers route. I’m tearing my hair out! Tracking is updated every day with the same message. I’ve tried every which way I can to contact them but it’s impossible. I think it would easier to get a phone call with the prime minister. It’s an eBay package so I’ll probably end up going through their process and getting a refund which is fine but I really want my little parcel. I do try and avoid any sellers that use Yodel but not all state their method of posting. Eeeek WHY does anyone use them!!
Yodel the jokers
At this point I'm just mirroring what everybody else is saying. My parcel has been stuck on the same non updating track for 12 days now. All of a sudden they said it would be delivered yesterday. Nothing came at all. Spoke to someone on web chat and they just give you the same answers over and over again. Check my tracking or send me auto replies about tracking even though I've explained the tracking is not working. This is honestly the worst company I've come across. They lie and they can never give you a straight answer. AVOID at all costs. Any seller using this company will never have my custom.
Terrible …
Ordered armchairs on and the seller uses yodel. Was given a three day delivery window between 4-6th December. Due to to them being busy they couldn’t deliver and sent a new delivery date for a few day’s later. That time has now also passed and still not delivered our items. The tracking updates have now ceased and trying to contact them is pointless as it’s an automated phone service. Tried the web chat but no one available to help. Still waiting but no updates and uncontactable. Very frustrating and upsetting as we spent a lot of money on these plus £40 delivery fee for undelivered items. Don’t know where to turn now 🤷♀️
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About yodle.com
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Traffic & Audience
yodle.com receives approximately 784 monthly visitors. The website has a bounce rate of 35% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
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