9:41
youtooz.com
Screenshot of youtooz.com
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youtooz.com

18 technologies
VerifiedGrowingVisit3.3M/mo$18M5618 Tech25 Leads
Deep Dive

Youtooz: The $18M Cult Collectible Empire

How a niche vinyl toy startup built a fervent community and a massive direct-to-consumer machine.

In a world dominated by mass-produced nostalgia, Youtooz carved out a $18M empire by turning internet culture into tangible, limited-edition art. They didn't just sell toys; they monetized the collective dopamine hit of meme culture.

$18.0M
Annual Revenue
56
Employees
N/A
Tech Stack
N/A
Global Rank

"Youtooz proved that if you can meme it, you can merchandise it—turning fleeting internet moments into a $18M physical product business."

The Cult of the Drop

Youtooz operates less like a retailer and more like a hypebeast streetwear brand. With a lean team of 56, they've mastered the art of scarcity. By limiting production runs and leveraging influencers like Austin Long and AEW's Matthew Goldberg, they've built a community that treats each product drop like an event, driving massive direct traffic and repeat purchases.

Capitalizing on Chaos

While traditional toy companies move at a glacial pace, Youtooz thrives on speed. They identify viral moments—from YouTube stars to Twitch emotes—and turn them into physical collectibles in weeks, not months. This agility allows them to ride the wave of cultural relevance before the meme dies, creating a perpetual cycle of demand.

The raw data reveals a company that has mastered a specific, high-margin niche. With 56 employees generating $18M in revenue, their per-employee efficiency is striking. However, the lack of detected technologies in their stack suggests a heavy reliance on custom or proprietary systems, or perhaps a stealthy infrastructure that prioritizes direct sales over third-party platforms.

  • Monetizes ephemeral internet culture with physical permanence.
  • Operates with extreme operational efficiency ($321k revenue per employee).
  • Builds a direct-to-consumer flywheel, bypassing traditional retail gatekeepers.
Relies heavily on the fleeting nature of internet fame.
Owns the customer relationship through direct sales.
Scalability is tied to the speed of trend cycles.
Turns community engagement into a powerful marketing engine.

The Verdict: A Masterclass in Niche Domination

Youtooz isn't just selling toys; they are selling a piece of internet history, one limited drop at a time.

What tech stack does Youtooz use?

34 detected
Cloud & Hosting1
Email Marketing1
Customer Support1
E-commerce & Payments1
Analytics & Marketing1
Web Standards2
UI Libraries1
JavaScript Libraries1
Tracking & Analytics16
G
Google Analytics
F
Facebook Pixel
T
Twitter Pixel
S
Snapchat Pixel
G
Google Tag Manager
T
Twitter Ads
G
Google Analytics
G
Google DoubleClick
T
Twitter/X
F
Facebook Pixel
F
Facebook
A
Analytics Service
S
Snapchat
T
TikTok Pixel
P
Pinterest
T
Tracking Service

How much traffic does Youtooz get?

Traffic & Engagement

5.9M
Monthly Visits
+52.4%
3.5
Pages/Visit
4:58
Avg. Duration
62%
Bounce Rate
Monthly Traffic Trend+62%
3.6M
Oct 2025
Oct
3.9M
Nov 2025
Nov
5.9M
Dec 2025
Dec

Rankings

#9,840
Global Rank
#2,909
United States Rank
Retail
Category

Backlinks & Authority

69.8K
Backlinks
6.1K
Ref. Domains
54
Authority Score
Low
Penalty Risk
Backlinks Trend+5%
66.8K
Jul 2025
Jul
67.8K
Aug 2025
Aug
63.4K
Sep 2025
Sep
60.0K
Oct 2025
Oct
68.1K
Nov 2025
Nov
69.8K
Dec 2025
Dec

Search Traffic

Organic
517.5K
Paid
11.8K

Top Organic Keywords

#1youtooz
135,000 vol32.8%
#1yootooz
8,100 vol2.0%
#1youtoo
4,400 vol1.1%
#1you tooz
4,400 vol1.1%
#2lolbit
14,800 vol0.6%

Where is Youtooz's audience located?

🇺🇸United States68.8%
🇬🇧United Kingdom5.2%
🇦🇺Australia2.5%
🇯🇵Japan1.9%
🇨🇦Canada1.9%

Device Distribution

Desktop13.6%
Mobile86.4%

What keywords does Youtooz rank for?

5 keywords
1youtooz181.7K vol$0.70
2yootooz6.7K vol$0.82
3youtooz uk2.8K vol$0.48
4you tooz2.1K vol$0.83
5dispatch youtooz1.7K vol

How is Youtooz's SEO?

Open Graph Image

OG Image preview
og:image

https://main-site-header-assets.youtooz.com/gen-app-v1/905431359e1d00eebed445ac8a690669.jpg

Meta Tags

title20 chars

Youtooz Collectibles

description61 chars

Collectibles of the internet's greatest, made for me and you.

languageEN

Schema Types

OrganizationWebSite

Who works at Youtooz?

Loading leads...

What do customers think of Youtooz?

Youtooz

Youtooz

4.2
1,849 reviews
✓ Claimed

Categories

Collectibles Store#undefined

Activity & Engagement

Reply Rate
98.33333333333333%
Avg. Reply Time
0.0 days
Claimed Date
5/17/2019

Contact Information

Reviews (20)

Filter by rating:
Eric Draven
1/22/2026
🇬🇧 United Kingdom23 reviewsOrganicUnverified2 reviews on this domain
Experience date: 1/20/2026
Love the Arcane line.

Second time buying from Youtooz and absolutely cannot fault them. Amazing figures, always well packed and delivered in good time. Hugely appreciated. Will definitely be back for more. Highly recommended.

Company Response1/22/2026

Hey Eric! That's great to hear, we hope you love your Youtooz and are excited to see what we have lined up next!

Eva
1/18/2026
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 1/16/2026
They let me change the shipping…

They let me change the shipping location of my order promptly through the support team and it was a very good experience, very nice interaction

Company Response1/18/2026

Hey Eva! So glad we could help out there with your address! Hope you love your Youtooz when it arrives!

Julie
1/16/2026
🇳🇴 Norway1 reviewsOrganicUnverified
Experience date: 1/16/2026
Fastuuh

1. They have such cute items— and so many fandoms. 2. Jesus, they were so quick when I misplaced an order— first in my life so yeah I was horrified, but luckily they fixed it in a snap, and so kind to!

Company Response1/17/2026

Hey, Thank you so much for your review! We are so happy to hear you love your Youtooz, and we can not wait to see how your collection continues to grow!

Frazer Harford
1/16/2026
🇬🇧 United Kingdom1 reviewsOrganicUnverified
Experience date: 1/15/2026
The support is amazing

The support is genuinely some of the nicest support I have ever experienced. Extremely friendly and helpful. Cannot praise them enough. If any issue arises definitely talk to them, they’ll be efficient and effective. Fantastic overall

Company Response1/17/2026

Hey, Thank you so much for your review! We are always happy to help as best we can! I hope you love your Youtooz!

Allie F.
1/16/2026
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 1/15/2026
I LOVE YOUTOOZ

I LOVE YOUTOOZ. I’ve contacted support over the years for a range of different issues, and they’ve always resolved everything. Even when it was my fault they still helped me out. Thank you!!!!!!!!

Company Response1/16/2026

Hey Allie! We're so happy that we've been able to help out whenever you've needed it over the past few years! Pleas never hesitate to reach out if you need help!

Frequently Asked Questions about Youtooz

What is Youtooz's Revenue?
Youtooz generates approximately $18M in annual revenue. With 56 employees, that's $320,813 per employee.
What does Youtooz do?
Collectibles of the internet's greatest, made for me and you.
How fast is Youtooz growing?
Youtooz has grown by 52.4% in the last 6 months according to traffic data. employee count has changed by 14% year over year.
How do people interact with Youtooz?
When visiting Youtooz, visitors view an average of 3.5 pages per visit, and spend around 4:58 on the site, and the bounce rate is 62.3%.
How do people find Youtooz?
5.4M people (91%) visit Youtooz directly. 517.5K (9%) find them through organic search. 11.8K (0%) come through paid advertising.
Who uses Youtooz?
Youtooz's top market is United States with 4.1M visitors (68.8%). United Kingdom is 2nd with 306.3K (5.2%). Australia is 3rd with 151.0K (2.5%).
What technologies does Youtooz use?
Youtooz uses 18 technologies across their website including Fonts, Security, Cloud & Hosting. Key technologies include Font Awesome, hCaptcha, HSTS, Cloudflare.
Who are Youtooz's competitors?
Youtooz's main competitors include Strukton Rail A/S, Hyundai Rotem USA, Cleshar Contract Services, Infraworks Rail, SPL POWERLINES UK HOLDING LIMITED. These companies operate in similar markets and compete for the same customer base.
What do customers think of Youtooz?
Youtooz has a Trustpilot score of 4.2 out of 5 (4 stars) based on 1,849 customer reviews.

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What are Youtooz's key pages?

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About youtooz.com

Collectibles of the internet's greatest, made for me and you.

Company Overview

youtooz.com
Website
games
Industry
#14,101
Global Rank
3.3M
Monthly Visitors
18
Technologies
25+
Employees

youtooz.com Key Pages

Contact youtooz.com

Technology Stack

youtooz.com uses 18 technologies across their website including Font Awesome, hCaptcha, HSTS, Cloudflare, and more.

Fonts

Font Awesome

Security

hCaptcha, HSTS, reCAPTCHA

Cloud & Hosting

Cloudflare

Email Marketing

Klaviyo

Advertising

Snapchat Pixel, Twitter Pixel, Facebook Pixel

Customer Support

Zendesk

Traffic & Audience

3.3M
Monthly Visits
46%
Bounce Rate
4.8
Pages/Visit
1:48
Avg. Duration

youtooz.com receives approximately 3.3M monthly visitors and ranks #14,101 globally. The website has a bounce rate of 46% with visitors viewing an average of 4.8 pages per visit. Users spend an average of 1:48 on the site.

The majority of youtooz.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is youtooz.com?
Collectibles of the internet's greatest, made for me and you.
What technologies does youtooz.com use?
youtooz.com uses 18 technologies including Font Awesome, hCaptcha, HSTS, reCAPTCHA, and 12 more. View the full tech stack analysis above.
How do I contact youtooz.com?
You can contact youtooz.com through their contact page.
What are youtooz.com's social media accounts?
youtooz.com is active on tiktok, twitter, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is youtooz.com?
youtooz.com receives approximately 3.3M monthly visitors and ranks #14,101 globally. Traffic is growing by 40.8% month-over-month.

Related Searches

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This page provides publicly available information about youtooz.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit youtooz.com directly at https://youtooz.com.