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Yuh: The Swiss Neobank That's Actually Profitable
A deep dive into the 430-person fintech generating $113M in revenue with a controversial 2.6-star rating
While most neobanks burn cash chasing growth, Yuh—a Swiss all-in-one financial app—has quietly built a $113M revenue machine with 430 employees. The catch? Their customers hate them, with a dismal 2.6/5 Trustpilot rating. This is the story of a profitable paradox.
"Yuh proves that in fintech, profitability and customer satisfaction are not the same metric—and sometimes, one pays the bills while the other just complains."
The Traffic Paradox
With 238,682 monthly visits and a global rank of #206,952, Yuh's traffic profile reveals a mature, localized user base. The fact that 67.5% of traffic comes from an 'undefined' country (likely Switzerland) and 52% is organic search suggests strong brand recall. Users aren't discovering Yuh—they're actively seeking it out, even if they're not thrilled with the experience.
The Swiss Fortress Strategy
Yuh isn't trying to conquer the world. It's building a fortress in Switzerland. With top keywords like 'yuh bank' and 'yuh banque', the company has localized its offering for French and German speakers. This isn't a global play—it's a deep, profitable penetration into a high-value, high-trust market where being local (and regulated) is a moat.
The tech stack tells a story of pragmatic engineering. They're not reinventing the wheel: WordPress for content, Tailwind and Bootstrap for UI, Vite for bundling, and PWA for a seamless app-like experience. It's a stack built for speed and iteration, not for showing off. The use of Cookiebot and Google's full suite indicates a compliance-first approach in a privacy-conscious region.
- Profitability over popularity: $113M revenue with a 2.6-star rating suggests a product people need, not love.
- Localization is the moat: Dominating Swiss traffic with French and German keywords.
- Pragmatic tech: A mature stack (WordPress, Tailwind) focused on delivery, not novelty.
- Social proof in reverse: Active social profiles (LinkedIn, Twitter, Instagram) despite poor review sentiment.
The Unsexy Fintech Winner
Yuh isn't chasing viral moments or 5-star reviews. It's building a boring, profitable, regulated business in one of the world's wealthiest regions—and that might be the most disruptive strategy of all.
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5 keywordsHow is Yuh's SEO?
Open Graph Image
https://www.yuh.com/en/wp-content/uploads/sites/2/2023/12/yuh-home-social.jpg
Meta Tags
Yuh Finance App | Free, all-in-one online account
Manage your finances with an all-in-one financial app. The Yuh online account lets you pay, save, and invest - with low fees! Get the app now.
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Reviews (20)
I use Yuh to receive Swiss CHF and pay…
I use Yuh to receive Swiss CHF and pay locally with my Master Yuh card. Recently forgot my pin and got quick support on the phone to reset it (very safe process). Quite happy with the service.
Thanks a lot for sharing, we're happy to have you with us! Have a great day, Daniel from Yuh
Banque tres pratique et accessible
Je suis très satisfait ! App facile a prendre en main, contact telephonique au top. Placement boursier et crypto possible . En esperant qu'ils develloppent plus le choix en crypto, ETF , action ... Super contact telephonique !
Un grand merci pour ton super retour! On est ravis que l’app te plaise et que le contact téléphonique ait été au top. Et merci aussi pour la suggestion : élargir le choix en crypto, ETF et actions fait clairement partie des sujets qu’on regarde de près. À très vite, Daniel de Yuh
Over a month or two
Friendly and easy to use. It does almost all is needed.
Thanks a lot! Happy to hear Yuh makes things easy and gives you what you need. If there’s ever anything you’re missing, just let us know, we’re always here to improve! Daniel from Yuh
Go for it.
I suggest to use this if you are living in Switzerland. Easy to buy shares in minimal cost and allows you to keep different currencies. Prolly the best bank in Suisse rt nw.
Thanks a lot for the love! Super happy to hear Yuh works well for you especially the low-cost investing and multi-currency perks. If you ever have ideas or wishes for new features, we’re all ears. Daniel from Yuh
Decent experience so far
The app is not the most advanced if we compare with Revolut but I couldn't find anything better in Switzerland. In any case the app is better than NEON app. The customer service is very quick and they will go out of their way to help you. So far love it.
Thanks a lot for the love! Happy to hear Yuh hits the sweet spot for you and that our customer service could help you out, that really means a lot to the team! If there’s ever something you feel we could improve on the app side, we’re always all ears! Daniel from Yuh
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About yuh.com
Manage your finances with an all-in-one financial app. The Yuh online account lets you pay, save, and invest - with low fees! Get the app now.
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Technology Stack
yuh.com uses 11 technologies across their website including PHP, WordPress, Cookiebot, and more.
Programming Languages
PHP
CMS
WordPress
Privacy & Consent
Cookiebot
Advertising
DoubleClick Floodlight
Analytics & Marketing
Google Tag Manager, Google Analytics
Web Standards
Twitter Cards, PWA
Traffic & Audience
yuh.com receives approximately 238.7K monthly visitors and ranks #206,952 globally. The website has a bounce rate of 50% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:55 on the site.
The majority of yuh.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about yuh.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit yuh.com directly at https://yuh.com.