Every single day, 12,000 people in the UK are thrust into the chaotic reality of becoming a caregiver overnight. Yurtle exists to stop the inevitable professional collapse that follows.

"The companies that ignore the caregiver crisis aren't just losing productivity; they're hemorrhaging talent."

With a team of just 13 people generating $1.7M in revenue, Yurtle is punching well above its weight class. Their tech stack—anchored by HubSpot, Tailwind, and Cloudflare—suggests a lean, agile operation focused on speed and scalability. This isn't a startup burning cash on enterprise sales cycles; it's a focused unit solving a specific, painful problem for insurance carriers and employers.

• The '12,000 per day' statistic isn't just a marketing hook; it's the core market cap for their B2B model.
• High direct traffic (85%) indicates a product that sticks—employees are returning, not just visiting once.
• Their leadership trio covers the bases: Founder vision (Ribeiro), technical execution (Nichols), and user empathy (Dryden).