zakupki.prom.ua
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Zakupki.prom.ua: The Prozorro Powerhouse
A deep dive into Ukraine's state procurement ecosystem and its dominant private platform
In the opaque world of government spending, transparency is the ultimate currency. Zakupki.prom.ua isn't just a website; it's the digital gatekeeper for billions in Ukrainian public procurement, leveraging the mandatory Prozorro system to dominate a market that demands trust above all else.
"They aren't inventing the wheel; they are lubricating the mandatory gears of state commerce."
The Prozorro Mandate
Zakupki.prom.ua operates in a unique environment where the government mandates the use of the Prozorro electronic system. This platform acts as a private interface to a public utility. With 44 employees and $5.1M in revenue, they have monetized access to a system that competitors like tender-online.ua also fight for. The 56% direct traffic indicates a high level of brand recall and repeat usage among procurement professionals.
The Trust Signal
The tech stack—Tailwind CSS, Bootstrap, Ant Design—suggests a focus on usability and rapid iteration. However, the reliance on Google Analytics and Facebook Pixel highlights a business model driven by data acquisition and targeted marketing. The lack of a Trustpilot rating is notable; in a sector rife with scams, the absence of third-party social proof is a potential friction point they need to address.
The domain structure (zakupki.prom.ua) suggests an association with the Prom.ua ecosystem, a massive Ukrainian e-commerce marketplace. This lineage likely provides a baseline of technical infrastructure and user trust, bridging the gap between private e-commerce and state procurement.
- Dominant Direct Traffic (56%): Users seek them out by name, indicating strong market positioning.
- Niche Finance Sector: Operating in the high-stakes 'finance' industry category for procurement.
- Ukraine-Centric: Traffic is 100% localized to Ukraine, minimizing wasted acquisition spend.
- Revenue Efficiency: $5.1M revenue with 44 employees suggests high revenue per employee (~$116k).
The Verdict: A Localized Monopoly Play
Zakupki.prom.ua is a high-margin, high-trust business built on regulatory compliance. For investors, the lack of diversification is a risk; for founders, it's a masterclass in dominating a specific, mandated vertical.
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Прозоро закупівлі - онлайн Прозорро ➤ Zakupivli.Pro
Прозоро закупівлі ➤ Онлайн-тендери Prozorro ✅ в Києві та Україні ⭐ Прозора система, швидка реєстрація, зручний кабінет, легкий пошук ✔️ Офіційний майданчик - Zakupivli.Pro
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About zakupki.prom.ua
Прозоро закупівлі ➤ Онлайн-тендери Prozorro ✅ в Києві та Україні ⭐ Прозора система, швидка реєстрація, зручний кабінет, легкий пошук ✔️ Офіційний майданчик - Zakupivli.Pro
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Technology Stack
zakupki.prom.ua uses 11 technologies across their website including Google Fonts, DoubleClick Floodlight, Google Ads, Clarity, Google Tag Manager, and more.
Fonts
Google Fonts
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Analytics & Marketing
Clarity, Google Tag Manager, Google Analytics
Performance
Lazy Loading
UI Libraries
Ant Design
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
zakupki.prom.ua receives approximately 54.5K monthly visitors. The website has a bounce rate of 71% with visitors viewing an average of 3.6 pages per visit. Users spend an average of 0:10 on the site.
The majority of zakupki.prom.ua's traffic comes from .
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