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Zappi: The AI-Powered Insights Engine
How a $73M company uses AI to help brands win in the consumer economy
While most market research firms sell you surveys, Zappi sells you certainty. They've built a platform that transforms raw consumer data into AI-driven insights, helping brands like PepsiCo and Unilever launch successful products without the guesswork.
"Zappi doesn't just measure consumer opinion—they predict market outcomes."
The Data Moat
With 644K monthly visits and 54% direct traffic, Zappi has built a self-sustaining flywheel. Brands come for the AI-powered insights but stay for the proprietary data network. The 24% organic search traffic indicates strong brand recall in a crowded B2B SaaS market.
Enterprise-Grade Trust
The company's 360 employees and $17.4M in funding suggest a focus on sustainable growth over aggressive scaling. Their client base includes Fortune 500 brands who need more than just survey data—they need predictive intelligence to de-risk product launches and ad campaigns.
What makes Zappi unique isn't just the technology—it's the integration of consumer data with AI across the entire brand lifecycle. From product innovation to creative testing, they've created a connected insights platform that traditional research firms can't replicate.
- AI-powered predictive analytics for product launches
- Connected insights across ads, brands, and products
- Proprietary consumer data network effect
- Enterprise-grade security and compliance (GDPR-ready)
The Verdict: A Category Leader in Waiting
Zappi's 2.1 Trustpilot rating suggests growing pains, but their revenue trajectory and enterprise focus position them as a formidable player in the $100B+ consumer insights market.
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The consumer insights platform that helps brands win
Software that combines the power of consumer data and AI to deliver connected insights. Create successful products. Develop better ads. Build winning brands.
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Reviews (8)
Excellent Customer Service
I had an issue with my Zappi charger tripping due to overvoltage from my nearest sub-station. I got prompt and helpful responses to my emails to Customer Services that helped me to identify the cause and get UK Power Networks involved to resolve the issue.
decent product
decent product but customer service was not great following installations
Far too complicated,
Far too complicated,
I called Zappi customer service to get…
I called Zappi customer service to get advice on navigating to the voltage readings as I had an over voltage error message. As soon as I mentioned over voltage I was cut off. When I called back I got the same agent and was cut off again. Lessons for Zappi: 1) write user friendly menu systems and include an error log in the menu; 2) treat the customers who support you by buying your products at least with some respect if not gratitude.
Poor customer service do not get back…
Poor customer service do not get back on time to resolve technical problems.
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About zappi.io
Software that combines the power of consumer data and AI to deliver connected insights. Create successful products. Develop better ads. Build winning brands.
Company Overview
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Technology Stack
zappi.io uses 17 technologies across their website including HSTS, CookieYes, HubSpot, and more.
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Traffic & Audience
zappi.io receives approximately 644.1K monthly visitors and ranks #81,399 globally. The website has a bounce rate of 62% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:29 on the site.
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