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zattoo.com
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zattoo.com

8 technologies
VerifiedGrowingVisit5.8M/mo$43M2678 Tech25 Leads
Deep Dive

Zattoo: Europe's Green Streaming Titan

The carbon-neutral TV streaming service with 5.8M monthly users and a massive direct-traffic advantage.

While Netflix and Disney+ battle for global dominance, Zattoo quietly built a €42M European powerhouse by focusing on what legacy TV viewers actually want: reliability, local content, and a clear conscience. This isn't just streaming—it's the future of broadcast television, carbon-neutral and deeply entrenched in the DACH region.

5.8M
monthly visits
€42.6M
annual revenue
81%
direct traffic
4.2/5
Trustpilot rating

"Zattoo proves that in streaming, dominance isn't about being global—it's about being indispensable to a specific region."

The Loyalist Audience

With 5.8M monthly visits and a staggering 81% direct traffic share, Zattoo has achieved what most streaming services dream of: a user base that types 'zattoo' directly into their browser rather than searching. This isn't passive consumption—it's habitual behavior. The 15% organic search traffic, while lower than average, is actually a strength: it means their growth is driven by retention, not acquisition. When your brand name becomes the search term, you've won.

The Green Streaming Revolution

Zattoo isn't just streaming TV; they're streaming it responsibly. As Europe's first climate-neutral TV streaming provider, they've turned sustainability from a marketing buzzword into a core competitive advantage. With 267 employees and €42.6M in revenue, they're proving that ethical tech can be profitable. While competitors burn cash on content wars, Zattoo invests in infrastructure that reduces carbon footprint—a move that resonates deeply with environmentally conscious European consumers.

The company's secret sauce lies in its strategic focus on the DACH region (Germany, Austria, Switzerland), where traditional TV culture is still strong but shifting online. By offering over 250 channels with a focus on local content, Zattoo bridges the gap between linear TV and on-demand streaming. Their tech stack—featuring Tailwind CSS, Bootstrap, and robust analytics tools like Hotjar and Google Analytics—shows they're building for scale and user experience, not just features.

  • Brand dominance: 'Zattoo' searches (103K/month) dwarf all other keywords combined
  • Direct traffic supremacy: 81% direct vs. 15% organic shows unparalleled brand recall
  • Trust signal: 1,662 Trustpilot reviews at 4.2/5 stars indicate strong user satisfaction
  • Strategic restraint: No global expansion noise—focus on European market depth
No aggressive global expansion
Carbon-neutral operations as a core differentiator
Not chasing Hollywood content deals
Deep integration with European broadcast ecosystems
Limited brand recognition outside DACH
Massive direct-traffic moat in target markets

The Unsexy Streaming Giant

While Silicon Valley chases the next global hit, Zattoo proves that dominating a regional market with sustainable, reliable streaming is a €42M business model worth emulating.

What tech stack does Zattoo use?

12 detected
Error Tracking1
Privacy & Consent1
Analytics & Marketing2
Performance1
Web Standards1
Tracking & Analytics4
H
Hotjar
H
Hotjar
S
Sentry
H
Hotjar

How much traffic does Zattoo get?

Traffic & Engagement

2.8M
Monthly Visits
+6.7%
5.1
Pages/Visit
10:55
Avg. Duration
41%
Bounce Rate
Monthly Traffic Trend-15%
3.3M
Oct 2025
Oct
2.6M
Nov 2025
Nov
2.8M
Dec 2025
Dec

Rankings

#20,219
Global Rank
#1,453
Germany Rank
Entertainment
Category

Backlinks & Authority

594.2K
Backlinks
8.9K
Ref. Domains
52
Authority Score
Low
Penalty Risk
Backlinks Trend-8%
646.8K
Jul 2025
Jul
666.0K
Aug 2025
Aug
704.7K
Sep 2025
Sep
684.5K
Oct 2025
Oct
652.3K
Nov 2025
Nov
594.2K
Dec 2025
Dec

Search Traffic

Organic
302.5K
Paid
994

Top Organic Keywords

#1zattoo
74,000 vol36.9%
#1zatoo
9,900 vol4.9%
#1zattoo login
5,400 vol2.7%
#1zattoo tv
3,600 vol1.8%
#1zatto
2,900 vol1.4%

Where is Zattoo's audience located?

🇩🇪Germany47.9%
🇨🇭Switzerland40.6%
🇦🇹Austria2.5%
🇫🇷France1.1%
🇺🇸United States1.0%

Device Distribution

Desktop69.2%
Mobile30.8%

What keywords does Zattoo rank for?

5 keywords
1zattoo103.9K vol$1.90
2zatoo4.8K vol$1.99
3zattoo tv3.1K vol$1.47
4zattoo login2.4K vol$0.87
5zatto2.1K vol$1.99

How is Zattoo's SEO?

Meta Tags

title55 chars

Zattoo: Fernsehen von morgen & Europas Top TV-Streaming

description132 chars

Erfahre mehr über Zattoo, den wegweisenden und klimaneutralen TV-Streaming-Anbieter in Europa mit über 250 engagierten Mitarbeitern.

languageDE-CH

H1 Tags

h1Wir sind Zattoo
h1Vorreiter im Internet-TV

Who works at Zattoo?

Loading leads...

What do customers think of Zattoo?

Zattoo

Zattoo

4.2
1,662 reviews
✓ Claimed

Categories

Movie Streaming Service#undefined

Activity & Engagement

Reply Rate
100%
Avg. Reply Time
1.0 days
Claimed Date
10/27/2023

Contact Information

Address:
DE

Reviews (15)

Filter by rating:
Caroline Tschäppät
7/2/2025
🇨🇭 Switzerland2 reviewsBasicLinkVerified
Experience date: 7/2/2025
Stable connection

Stable connection, great channels, very good price

Pamela Egloff
4/9/2025
🇨🇭 Switzerland1 reviewsBasicLinkVerified
Experience date: 4/9/2025
I can get many international channels…

I can get many international channels without a cable hookup. I used to be able to get them without commercial interruptions if I paid a premium price, but that doesn't happen anymore.

Stephan Cradock
1/1/2025
🇨🇭 Switzerland2 reviewsBasicLinkVerified
Experience date: 12/31/2024
Great value for money.

Great value for money.

Mia Badas
11/26/2024
🇨🇭 Switzerland6 reviewsBasicLinkVerified
Experience date: 11/26/2024
Top service!

Top service!

sambou barika
10/1/2024
🇩🇪 Germany8 reviewsBasicLinkVerified
Experience date: 12/13/2023
it a wanderful tv

it a wanderful tv

Frequently Asked Questions about Zattoo

What is Zattoo's Revenue?
Zattoo generates approximately $43M in annual revenue. With 267 employees, that's $159,500 per employee.
What does Zattoo do?
Erfahre mehr über Zattoo, den wegweisenden und klimaneutralen TV-Streaming-Anbieter in Europa mit über 250 engagierten Mitarbeitern.
How fast is Zattoo growing?
Zattoo has grown by 6.7% in the last 6 months according to traffic data. employee count has changed by 2% year over year.
How do people interact with Zattoo?
When visiting Zattoo, visitors view an average of 5.1 pages per visit, and spend around 10:55 on the site, and the bounce rate is 41.4%.
How do people find Zattoo?
2.5M people (89%) visit Zattoo directly. 302.5K (11%) find them through organic search. 994 (0%) come through paid advertising.
Who uses Zattoo?
Zattoo's top market is Germany with 1.3M visitors (47.9%). Switzerland is 2nd with 1.1M (40.6%). Austria is 3rd with 69.7K (2.5%).
What technologies does Zattoo use?
Zattoo uses 8 technologies across their website including Error Tracking, Privacy & Consent, Analytics & Marketing. Key technologies include Sentry, OneTrust, Hotjar, Google Analytics.
Who are Zattoo's competitors?
Zattoo's main competitors include Computer Rock, LARI, Amt für Informatik und Organisation des Kantons Bern (KAIO), Knowledge Lab AG, Fujitsu Technology Solutions AG. These companies operate in similar markets and compete for the same customer base.
What do customers think of Zattoo?
Zattoo has a Trustpilot score of 4.2 out of 5 (4 stars) based on 1,662 customer reviews.

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What are Zattoo's key pages?

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About zattoo.com

Erfahre mehr über Zattoo, den wegweisenden und klimaneutralen TV-Streaming-Anbieter in Europa mit über 250 engagierten Mitarbeitern.

Company Overview

zattoo.com
Website
arts_and_entertainment
Industry
#9,361
Global Rank
5.8M
Monthly Visitors
8
Technologies
25+
Employees

zattoo.com Key Pages

Contact zattoo.com

Technology Stack

zattoo.com uses 8 technologies across their website including Sentry, OneTrust, Hotjar, Google Analytics, and more.

Error Tracking

Sentry

Privacy & Consent

OneTrust

Analytics & Marketing

Hotjar, Google Analytics

Performance

Lazy Loading

Web Standards

Twitter Cards

CSS Frameworks

Bootstrap, Tailwind CSS

Traffic & Audience

5.8M
Monthly Visits
23%
Bounce Rate
6.9
Pages/Visit
8:29
Avg. Duration

zattoo.com receives approximately 5.8M monthly visitors and ranks #9,361 globally. The website has a bounce rate of 23% with visitors viewing an average of 6.9 pages per visit. Users spend an average of 8:29 on the site.

The majority of zattoo.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is zattoo.com?
Erfahre mehr über Zattoo, den wegweisenden und klimaneutralen TV-Streaming-Anbieter in Europa mit über 250 engagierten Mitarbeitern.
What technologies does zattoo.com use?
zattoo.com uses 8 technologies including Sentry, OneTrust, and 2 more. View the full tech stack analysis above.
What are zattoo.com's social media accounts?
zattoo.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is zattoo.com hiring?
Check zattoo.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is zattoo.com?
zattoo.com receives approximately 5.8M monthly visitors and ranks #9,361 globally. Traffic is growing by 12.0% month-over-month.

Related Searches

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This page provides publicly available information about zattoo.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit zattoo.com directly at https://zattoo.com.