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ZDNet: The B2B Tech News Giant
How a legacy publisher dominates enterprise tech with 8.7M monthly visits
In a media landscape fragmented by niche blogs and fleeting influencers, ZDNet stands as a monolith of enterprise tech authority. With 8.7 million monthly visits and a 205-person newsroom, it doesn't just cover the tech industry—it defines the conversation for IT leaders and decision-makers.
"ZDNet isn't chasing viral moments—it's building a fortress of SEO authority that captures enterprise tech searches at scale."
The Enterprise Audience Engine
ZDNet's traffic profile reveals a sophisticated B2B audience strategy. With 40% direct traffic—nearly matching its 55% organic search share—this isn't a site people stumble upon. These are IT professionals, CTOs, and procurement managers who bookmark ZDNet as a daily destination. The 61 million backlinks serve as a massive SEO moat, making it nearly impossible for competitors to outrank them on core enterprise tech topics.
The Keyword Goldmine
While 'zdnet' itself drives 30K monthly searches, the real insight lies in their broader keyword strategy. They rank for massive volume terms like 'zorin os' (384K searches) and 'flyoobe' (42K searches), capturing users at different stages of the tech adoption journey. This isn't accidental—it's a calculated play to dominate both branded and non-branded tech search territory, from operating systems to emerging software tools.
The tech stack tells a story of modernization at scale. They're running Tailwind CSS and Bootstrap for rapid UI development, while leveraging PWA capabilities for mobile engagement. Their use of Datadog RUM and Google Analytics shows a data-driven content operation that optimizes every headline and article for engagement. This is infrastructure built for speed and scale, not just content publishing.
- Authority-first content strategy targeting IT decision-makers
- Massive SEO moat with 61M backlinks and diverse keyword portfolio
- Balanced traffic mix (55% organic, 40% direct) indicating strong brand loyalty
- Enterprise-focused revenue model with $32.7M annual revenue
ZDNet is the blueprint for B2B media dominance
For founders and investors: This is how you build a media property that captures enterprise budget decisions, not just clicks. The 8.7M monthly visits and $32.7M revenue prove that focused, authoritative content for professionals beats viral content every time.
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News and Advice on the World's Latest Innovations | ZDNET
ZDNET news and advice keep professionals prepared to embrace innovation and ready to build a better future.
News and Advice on the World's Latest Innovations
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Reviews (19)
Great
Great! Always provides useful information..
Worlds best website 😁should definitely…
Worlds best website 😁should definitely be used all the time good answers 👍👍👌👌👌👍👍👍👍👍
Excellent company
I cannot believe the low scores that have been recorded for this excellent technology advisory company. Their content is accurate honest and free. They have no allegence to any supplier. They ( in particular Ed Bott ) patiently guided me through my problem of updating old laptop from Windows 10 to 11. It was not straightforward but support was supplied until the satisfactory outcome. Thanks Ed
Very few quality technology articles…
Very few quality technology articles anymore. More click bait stuff like their sister site CNET. Can’t remember last time I read a really good unbiased review or article. Just Apple lovers, Linux lovers, or crappy technology advice.
Very disappointing.
I have been a ZDnet reader for some years, and generally find its publications interesting, and sometimes useful. However a recent iteration of their hardware bulletin contained an advertisement for ... ... wait for it ... A HOROSCOPE AND CLAIRVOYANT SITE! Yep. A bulletin aimed at computer professionals and serious enthusiasts is promoting ant-scientific nonsense! I first thought it might be a satire site, so I clicked through. Nope. The ad was real. I wrote to ZDNet expressing my shock and concern, and received in reply a dismissive non-specific template answer of the "thanks for your feedback" variety. No mention whatsoever of the issue I was addressing. I've cancelled my subscriptions to all of ZDNet's newsletters.
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About zdnet.com
ZDNET news and advice keep professionals prepared to embrace innovation and ready to build a better future.
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Technology Stack
zdnet.com uses 20 technologies across their website including Font Awesome, Okta, HSTS, and more.
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Datadog RUM, Clarity, Google Tag Manager, Google Analytics
Traffic & Audience
zdnet.com receives approximately 8.7M monthly visitors and ranks #8,978 globally. The website has a bounce rate of 67% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 1:07 on the site.
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This page provides publicly available information about zdnet.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit zdnet.com directly at https://zdnet.com.