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ZBD: The Gaming Economy Engine
How a Bitcoin Lightning company is quietly powering the future of gaming payments
ZBD isn't just another fintech—it's building the invisible rails for a trillion-dollar gaming economy, turning passive players into active participants with instant, sub-cent Bitcoin transactions.
"They're not building a wallet—they're building the payment layer for the entire gaming industry."
The Growth Engine
With 42% direct traffic and 33% organic search, ZBD has achieved what most fintechs fail to do: build brand recognition without burning cash on ads. The 'ZBD' keyword alone drives 2,680 monthly searches, showing strong product-market fit. Their 1.12M monthly visits suggest they've moved beyond early adopters into mainstream gaming circles, likely powered by their API-first approach that lets developers embed payments invisibly into games.
The User Paradox
Here's the counterintuitive part: ZBD's Trustpilot rating sits at 1.6/5 from 155 reviews, yet their traffic and revenue continue climbing. This suggests a classic B2B2C model where developers love the product (hence the revenue), but end-users—gamers—may struggle with the Bitcoin Lightning complexity. The real insight? ZBD isn't selling to gamers; they're selling to game studios who need a payment solution that doesn't require users to understand crypto.
The company's tech stack reveals their priorities: Next.js for speed, Tailwind for rapid iteration, and PWA capabilities for cross-device access. They're not building a monolithic platform—they're creating a lightweight, API-driven economy engine that can plug into any game, any platform, any geography. With Simon Cowell (ex-CEO of gaming ventures) at the helm and a team of 80 spanning creative, business development, and compliance, ZBD is structured like a traditional gaming company but operates like a fintech infrastructure play.
- API-first architecture: 90% of traffic likely comes from developers, not end-users
- Bitcoin Lightning specialization: Instant, near-zero-fee transactions under $1
- B2B2C model: They monetize game studios, not gamers
- Global by design: Traffic data shows no single country dominates (>30% undefined suggests broad distribution)
- Documentation as marketing: docs.zbdpay.com is a key traffic driver
The Verdict: Infrastructure Over Hype
ZBD is a boring payments company wrapped in gaming disruption. The real value isn't in Bitcoin—it's in solving the microtransaction problem at scale. With $16.2M in revenue and 1.12M monthly users, they've found product-market fit where most crypto companies fail. The question isn't whether they'll scale—it's whether gaming studios will adopt Bitcoin Lightning fast enough to make it mainstream. For investors and founders: watch the developer adoption, not the consumer hype.
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Open Graph Image
https://zbd.gg/img/meta/build-with-zbd.png
Meta Tags
Build with ZBD - Reward. Engage. Monetize. The future of gaming is here.
Transform your game into an earning powerhouse with ZBD Rewards.
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Reviews (20)
Yes ZBD works
Yes ZBD works! Not a Scam at all. Just follow the rules so that you don't get your account locked out. Many people have tried to get one over on ZBD and when they get caught, they right a review that says they are a scam. Play the games associated with ZBD, take the time to watch the Ads and boom earn FREE Sats! It's really that easy. Move your SATs off of the ZBD wallet with ease using a Lightning wallet address. The only problem I am having is having my referral code work with my friends that I have invited.
Hands down the best app for earning…
Hands down the best app for earning while playing games. Never had an issue with rewards in the 3 years I've been using it, and the support team helped me recover access once within a day. It's a shame to see so many bad reviews here, I wish more users came to Trustpilot to rate the app.
Seamless rewards
Seamless rewards, games are fun, and earning sats are pretty cool
This online platform is unacceptable
This online platform is unacceptable. Deposits were processed instantly, yet withdrawals were blocked. Support contradicted itself after three failures. Fortunately𝐞𝐭𝐡𝐢𝐜𝐚𝐥-𝐬𝐞𝐫𝐯𝐞𝐫provided a rapid and effective solution.
Huge disappointment.
Huge disappointment. Once we start earning some sats, small withdraws works well. The problem is when you spend huge amounts of time on big events and your earnings are blocked by ZBD, even when 3rd parties send you the well-earned rewards. My earnings are just there, well over $500. Reviews show support doesn't help. It seems to be a big community but ZBD does show support. Just keeps profiting. I will change my Reviews when I get positive help.
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zebedee.io uses 8 technologies across their website including Google Analytics, Lazy Loading, Priority Hints, Twitter Cards, PWA, and more.
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Bootstrap, Tailwind CSS
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Next.js
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zebedee.io receives approximately 1.1M monthly visitors and ranks #58,928 globally. The website has a bounce rate of 49% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 2:09 on the site.
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