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Zeemart: The Silent F&B Procurement Giant
How a 53-person team is quietly reshaping $12.9M in annual restaurant supply chain logistics
In a world obsessed with consumer food delivery apps, Zeemart is solving the unglamorous but critical backend problem: the procurement nightmare that keeps restaurant owners awake at night. While competitors chase buzz, they're building a $12.9M business on pure operational efficiency.
"Their secret weapon isn't flashy AI—it's the brutal reality that 90% of their search traffic comes from one keyword: 'zeemart'. This isn't marketing; it's earned loyalty."
The Restaurant Operator's Dilemma
Zeemart targets the exact pain point that tech founders often miss: procurement isn't about discovery, it's about trust and consistency. Their 42% direct traffic proves they're not a tool restaurants try once—they're the platform that becomes essential infrastructure. When Neeraj Sundarajoo and William Arya built this, they understood that F&B operators don't want another dashboard; they want the paperwork headache to disappear.
The Growth Story Hidden in Plain Sight
With only 916 monthly visits but $12.9M in revenue, Zeemart achieves a staggering $14,000 revenue per visitor. This isn't a viral growth story—it's a precision instrument. Their 32% organic search traffic and 'zeemart' dominating keywords suggests they've built a moat through product-market fit rather than growth hacking. The 53-person team is leaner than most Series A startups with zero revenue.
The tech stack reveals their priorities: React for a smooth UX, Tailwind for rapid iteration, and Intercom/Zendesk for high-touch customer success. This isn't a SaaS tool that runs on autopilot—it's a service platform where technology enables human relationships. The mobile and web availability mentioned in their headlines speaks to the reality that restaurant managers don't sit behind desks.
- Zero funded rounds (bootstrapped or self-sustaining from day one)
- 53 employees generating $12.9M = $243K revenue per employee (exceptional for SaaS)
- Dominant direct traffic indicates strong brand recall and retention
- Singapore HQ with global F&B market in sight
The Anti-Unicorn Blueprint
Zeemart proves that in B2B F&B, solving a painful, unsexy problem with relentless execution beats chasing valuation multiples. They're not building a platform—they're building infrastructure. And infrastructure pays the bills.
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Meta Tags
Zeemart | F&B procurement platform
The ordering platform that is simple to set up and easy to use. Zeemart makes placing, tracking and paying orders so much better.
The ordering platform that is simple to set up and easy to use.
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About zeemart.asia
The ordering platform that is simple to set up and easy to use. Zeemart makes placing, tracking and paying orders so much better.
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Technology Stack
zeemart.asia uses 16 technologies across their website including Font Awesome, HSTS, Sentry, and more.
Fonts
Font Awesome
Security
HSTS
Error Tracking
Sentry
Programming Languages
PHP
CMS
Wix
Customer Support
Zendesk, Intercom
Traffic & Audience
zeemart.asia receives approximately 916 monthly visitors. The website has a bounce rate of 39% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of zeemart.asia's traffic comes from .
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