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zego.com
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zego.com

16 technologies
VerifiedGrowingVisit321.4K/mo$179M63916 Tech25 Leads
Deep Dive

Zego: The Insurance Disruptor Driving Change

How telematics and data transformed a $178M insurance play for the gig economy

Zego isn't just another insurance company—it's a tech-first data engine that has cracked the code for insuring the modern gig economy. By turning driving behavior into risk profiles, they've captured over half a million UK drivers and are scaling globally.

$178.5M
Annual Revenue
639
Employees
500K+
UK Drivers
4.3/5
Trustpilot Rating

"Zego turned insurance from a fixed cost into a variable, behavior-driven product—rewarding safe drivers while pricing risk with surgical precision."

The Gig Economy's Insurance Backbone

Zego’s core insight was simple: traditional insurers treat all drivers the same, but gig workers (Uber, Deliveroo, etc.) drive differently. Their telematics product, Zego Sense, rewards safer habits with lower premiums, creating a sticky value proposition for high-frequency drivers.

Growth Engine: SEO & Direct Traffic

With 57% of traffic coming from organic search and 34% direct, Zego has built strong brand equity. Top keywords like 'zego' (26.5K monthly searches) and 'zego insurance' (3.3K) show high intent. Their 20,738 backlinks signal authority in a crowded market.

The company’s tech stack leans modern—Tailwind CSS, Vite, and Cloudflare for performance, with Google Analytics and Hotjar for conversion optimization. This isn't legacy insurance tech; it's a scalable digital platform.

  • Telematics-first model: Risk is priced dynamically based on driving data.
  • B2C & B2B focus: Serves both individual drivers and fleets.
  • High trust: 14,845 Trustpilot reviews with a 4.3/5 rating.
  • UK dominance: 83.4% of traffic from the UK, showing deep local penetration.
Doesn't offer traditional static insurance premiums
Uses real-time data to personalize pricing
Limited global footprint outside the UK
Built for the on-demand economy with flexible coverage

Zego is the blueprint for data-driven insurance

For founders and investors, it's a case study in product-market fit within a niche, leveraging technology to outmaneuver incumbents in a $200B+ market.

What tech stack does Zego use?

29 detected
Security1
Cloud & Hosting1
Privacy & Consent1
Reviews1
Performance1
Web Standards1
Build Tools1
Frontend Frameworks1
Tracking & Analytics13
G
Google Analytics
G
Google Tag Manager
S
Segment
H
Hotjar
H
Hotjar
S
Segment
G
Google Tag Manager
G
Google Analytics
G
Google AdSense
G
Google Static
H
Hotjar
G
Google DoubleClick
G
Google APIs

How much traffic does Zego get?

Traffic & Engagement

678.5K
Monthly Visits
+44.7%
4.0
Pages/Visit
6:13
Avg. Duration
54%
Bounce Rate
Monthly Traffic Trend+9%
621.1K
Oct 2025
Oct
468.9K
Nov 2025
Nov
678.5K
Dec 2025
Dec

Rankings

#67,761
Global Rank
#3,899
United Kingdom Rank
Insurance
Category

Backlinks & Authority

20.7K
Backlinks
2.4K
Ref. Domains
44
Authority Score
Low
Penalty Risk
Backlinks Trend+6%
19.6K
Jul 2025
Jul
20.4K
Aug 2025
Aug
22.4K
Sep 2025
Sep
21.6K
Oct 2025
Oct
20.6K
Nov 2025
Nov
20.7K
Dec 2025
Dec

Search Traffic

Organic
87.0K
Paid
1.9K

Top Organic Keywords

#1zego insurance
14,800 vol16.1%
#1zego
9,900 vol10.8%
#1private hire insurance
5,400 vol1.8%
#2hire and reward insurance
9,900 vol1.8%
#1zego contact number
1,600 vol1.7%

Where is Zego's audience located?

🇬🇧United Kingdom84.2%
🇮🇪Ireland7.7%
🇹🇭Thailand2.3%
🇮🇳India2.1%
🇪🇸Spain0.8%

Device Distribution

Desktop8.7%
Mobile91.3%

What keywords does Zego rank for?

5 keywords
1zego26.5K vol$1.13
2zego insurance3.3K vol$1.92
3zego login3.5K vol$0.37
4zego uk410 vol
5zego sense insurance460 vol

How is Zego's SEO?

Meta Tags

title14 chars

Zego Insurance

description158 chars

Zego makes insurance simple for drivers and businesses, with flexible cover andtelematics that reward safer habits trusted by over half a million UK drivers.

og:title

Zego Insurance

languageEN_GB

H1 Tags

h1NEW DRIVER CAR INSURANCE

What is Zego's revenue?

$179M
Annual Revenue
639
44%
Employees
$279K
Revenue/Employee
$202M
Total Funding
$1.1B
Valuation
#7,029
Growjo Rank
Insurance
London, UK
Headquarters

Who works at Zego?

Loading leads...

What do customers think of Zego?

Zego

Zego

4.3
14,845 reviews
✓ Claimed

Categories

Insurance Company#undefined

Activity & Engagement

Reply Rate
92.33870967741935%
Avg. Reply Time
2.0 days
Claimed Date
8/15/2016

Contact Information

Address:
Unit 3.09, Tea Building, 56 Shoreditch High Street, London
London, GB

Reviews (20)

Filter by rating:
Lisa Matthews
1/19/2026
🇬🇧 United Kingdom3 reviewsBasicLinkVerified
Experience date: 1/19/2026
Always a very positive experience

Always a very positive experience. Questions are always answered promptly and in a clear manner. Service has been exceptional. Even their chat service is good unlike many other companies I have used a chat service with

Zain Hafeez
1/19/2026
🇬🇧 United Kingdom1 reviewsBasicLinkVerified
Experience date: 1/19/2026
Ellen

Helpful Great service Ellen

Hassan hussajn
1/19/2026
🇬🇧 United Kingdom1 reviewsBasicLinkVerified
Experience date: 1/19/2026
Best call handler aaron

Aaron was very help full today I rang up before was no help give me higher quote but Aaron sorted it out for me with the best price he can do made the process very easy for me. thank you Aaron

Jagvir
1/19/2026
🇬🇧 United Kingdom2 reviewsBasicLinkVerified
Experience date: 1/19/2026
Great experience polite and experienced…

Great experience polite and experienced workers i like the service Thanks zego

Lubna Nisa
1/19/2026
🇬🇧 United Kingdom9 reviewsBasicLinkVerified
Experience date: 1/19/2026
It was great help with Marcin

It was great help with Marcin. Even though we didn’t go through but still he was very helpful. Many Thanks kind regards x

Frequently Asked Questions about Zego

What is Zego's Revenue?
Zego generates approximately $179M in annual revenue. With 639 employees, that's $279,400 per employee. The company has raised $202M in total funding.
What does Zego do?
Zego makes insurance simple for drivers and businesses, with flexible cover andtelematics that reward safer habits trusted by over half a million UK drivers.
How fast is Zego growing?
Zego has grown by 44.7% in the last 6 months according to traffic data. employee count has changed by 44% year over year.
How do people interact with Zego?
When visiting Zego, visitors view an average of 4.0 pages per visit, and spend around 6:13 on the site, and the bounce rate is 53.6%.
How do people find Zego?
589.6K people (87%) visit Zego directly. 87.0K (13%) find them through organic search. 1.9K (0%) come through paid advertising.
Who uses Zego?
Zego's top market is United Kingdom with 571.6K visitors (84.2%). Ireland is 2nd with 52.3K (7.7%). Thailand is 3rd with 15.6K (2.3%).
What technologies does Zego use?
Zego uses 16 technologies across their website including Video, Security, Cloud & Hosting. Key technologies include YouTube Embed, HSTS, Cloudflare.
Who are Zego's competitors?
Zego's main competitors include INSHUR, Agora. These companies operate in similar markets and compete for the same customer base.
What do customers think of Zego?
Zego has a Trustpilot score of 4.3 out of 5 (4 stars) based on 14,845 customer reviews.

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About zego.com

Zego makes insurance simple for drivers and businesses, with flexible cover andtelematics that reward safer habits trusted by over half a million UK drivers.

Company Overview

zego.com
Website
finance
Industry
#125,216
Global Rank
321.4K
Monthly Visitors
16
Technologies
25+
Employees

Contact zego.com

Technology Stack

zego.com uses 16 technologies across their website including YouTube Embed, HSTS, Cloudflare, and more.

Video

YouTube Embed

Security

HSTS

Cloud & Hosting

Cloudflare

Privacy & Consent

OneTrust

CRM

Salesforce

Reviews

Trustpilot

Traffic & Audience

321.4K
Monthly Visits
45%
Bounce Rate
3.7
Pages/Visit
2:21
Avg. Duration

zego.com receives approximately 321.4K monthly visitors and ranks #125,216 globally. The website has a bounce rate of 45% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 2:21 on the site.

The majority of zego.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is zego.com?
Zego makes insurance simple for drivers and businesses, with flexible cover andtelematics that reward safer habits trusted by over half a million UK drivers.
What technologies does zego.com use?
zego.com uses 16 technologies including YouTube Embed, HSTS, and 10 more. View the full tech stack analysis above.
How do I contact zego.com?
You can contact zego.com through their contact page.
What are zego.com's social media accounts?
zego.com is active on tiktok, youtube, facebook, linkedin. You can find links to all their social media profiles in the social section above.
Is zego.com hiring?
Check zego.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is zego.com?
zego.com receives approximately 321.4K monthly visitors and ranks #125,216 globally. Traffic is growing by 20.0% month-over-month.

Related Searches

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This page provides publicly available information about zego.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit zego.com directly at https://zego.com.