zenloop.com
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Zenloop: The Action-First CX Platform
How a 19-person team built a $1.6M revenue engine focused on automation over insights
Most CX platforms drown you in dashboards. Zenloop flips the script: it's not about collecting feedback—it's about forcing action. With 300K monthly visits and 68% direct traffic, this isn't just another survey tool.
"Zenloop doesn't ask 'what do customers think?'—it asks 'what are we doing about it?'"
The 19-Person Powerhouse
With just 19 employees, Zenloop generates $1.6M in revenue. That's $84K per employee—exceptional efficiency for a B2B SaaS company. Their team includes specialists like Lisa Rentrop (CEO) and Kevin Nijsten (Senior Customer Success Consultant), suggesting a lean structure where every role is customer-facing. This isn't a scaling machine; it's a precision instrument.
The Traffic Paradox
Here's the anomaly: 76.7% of traffic comes from 'undefined' countries. This screams technical tracking issues or a predominantly German-speaking market (likely their home base) misclassified by analytics tools. What's telling is the 68% direct traffic—this isn't SEO-driven growth. These are branded searches and direct visits, indicating strong word-of-mouth and existing customer engagement. The 16% organic search is weak, suggesting they're not competing on content, but on product.
The keyword data reveals their core audience: 'zenloop' (750 monthly searches) dominates, followed by niche terms like 'icone nps estrela' and 'case study zenloop.' This isn't a broad-market play—it's a focused brand building. Their tech stack is modern but pragmatic: Tailwind CSS, Bootstrap, jQuery (surprisingly still present), and Google Analytics. They're not chasing bleeding-edge tech; they're building reliable tools.
- Action Management over Insight Collection: Their core promise is converting insights into automation, not just dashboards
- Direct Traffic Dominance: 68% direct traffic suggests strong customer retention and brand loyalty
- Lean Team Economics: $84K revenue per employee indicates high margins and efficient operations
- Trustpilot Validation: 4.3/5 rating from 8 reviews shows early customer satisfaction signals
Zenloop's Playbook: Profitability Over Scale
While competitors chase growth at all costs, Zenloop proves that focused CX automation can build a sustainable $1.6M business with 19 people. The question isn't how big they'll get—it's how many more companies will choose action over insights.
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zenloop | Customer Experience Management Platform
The only Customer Experience Management Platform focussed on Action Management to convert customer insights into automation %
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Reviews (6)
zenloop is a very simple and easy to…
zenloop is a very simple and easy to use platform for getting customer feedback. We implemented it in less than a day.
Great to hear that you are getting along well with implementing our customer experience platform. Thanks for your review!
Very user-friendly
Very user-friendly, easy to use. Outstanding support and great onboarding. I am very satisfied with zenloop.
Thanks for the positive review! The Customer Success Team appreciates your feedback very much
Great software!
Overall, we really enjoy using this software and really like the entire organization!
Thanks for your positive review, nice to hear that you enjoy working with zenloop!
The app is easy to install and I've…
The app is easy to install and I've already gained valuable insights after just a few days of using it.
Hey, thanks for your feedback! Great to hear that you benefit from using zenloop and gain valuable insights after just a few days :)
Impressive product
No company that wants to do a relevant part of its business online can afford not to put the customer in the center of its attention. Zenloop offers exactly the right means for this with its NPS measurement and beyond. NPS is more than a number, and Zenloop helps to push this message in the company.
Thank you very much for your review! Nice to hear that zenloop and the NPS help you to focus on your customers!
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About zenloop.com
The only Customer Experience Management Platform focussed on Action Management to convert customer insights into automation %
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Technology Stack
zenloop.com uses 21 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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Font Awesome, Google Fonts
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jsDelivr
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Amazon Web Services, Cloudflare
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Traffic & Audience
zenloop.com receives approximately 300.6K monthly visitors and ranks #154,651 globally. The website has a bounce rate of 33% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 0:48 on the site.
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